Writing, Editing, Book Marketing, & eBooks Tips

by FRANCES CABALLO

editing.smEditing and book marketing can be such difficult processes for Indie authors. So this week all of the selected posts touch on these subjects: editing, launching your book and book marketing. The authors include Joanna Penn, Joel Friedlander and David Kudler. Enjoy them!

10 Ways to Fake a Professional Edit by Sarah Kolb-Williams for Joanna Penn’s blog: “Authors are simply too close to their own writing to see it objectively. Even with your attention dialed up to 11, there’s always the possibility that you moved a section and forgot to erase the original. And after reading that section 7,213 times, the 7,214th can slip right by you like Obi-Wan at a costume party. Your own mind can Jedi-mind-trick you. This post is not the excuse you’re looking for.”

Six Things You Should Be Including in Your EBook (and Probably Aren’t) by David Kudler for Joel Friedlander’s blog: “Quick: who—aside from you, your immediate family, and your dog—are the people most excited about your book, most ready to talk about it with their friends, and best equipped to talk about your book’s virtues? Anyone? Well, there are lots of possible answers for each of those questions, but when it comes to identifying the whole bunch, I’d bet it’s a group that you haven’t thought much about: The people who have just finished the last page.”

Book Marketing: The Long Term Launch by Joanna Penn: You spend weeks, months – even years conceiving it, writing it, and preparing it for publication. Then you let it loose in the world and wait eagerly to see how quickly it shoots to the top of the bestsellers list. Of course, for most of us, success doesn’t come as immediately as that. It takes a lot of time and effort to ensure that people other than your immediate family know that your book even exists. That’s doubly true if (like me) you’re a first timer.”

Six Spot-On Writing Tips by the Huffington Post Books:   New York Times bestselling author Liz Gilbert captured millions of readers by ditching self-help’s techniques in favor of showing us how to ardently eat pasta, forgive ourselves, and retrieve our faith in “Eat, Pray, Love.” New York Times bestselling author Gretchen Rubin used her daily life as an experiment in happiness, inviting readers to drink from her petri dish. New York Times bestselling author Anne Lamott shares hilarious first-person lessons in all her non-fiction books from “Bird by Bird” for the writing life to her latest “Help Thanks Wow” on prayer. And, I’ve brought this genre to the career and life-purpose field with the two best-selling books I wrote in this style, “This Time I Dance! Creating the Work You Love” (Tarcher/Penguin) and my latest “Inspired & Unstoppable: Wildly Succeeding in Your Life’s Work!” (Tarcher/Penguin). If you’re considering writing in this format, keep this in mind. This kind of writing will stretch you. It’s more than writing. It’s revealing. It’s not for the shy. But it’s not for the narcissist either. 

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

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