I grew up in Monterey, California, where we typically could hear the fireworks but due to the fog, we sometimes couldn’t see them. Despite the cold – San Francisco and Monterey are both cold and foggy in July (or at least they were back then) – we’d grab our blankets and hike up the hill in the nearby Presidio several blocks away. After the big show, we’d settle into our neighborhood and light the sparklers and fireworks our parents purchased. However you spend your holiday this weekend, I hope you’ll be safe while having fun. When you have a moment, you might want to read the posts in this Friday’s Roundup.
6 Essential Twitter Tools to Find and Connect With Influencers from ProBlogger: Influence marketing is all about identifying who has influence within your industry or niche and market directly to them.
A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images from Social Media Today: Here are some telling stats on just how big visual content has become and how it’s changing the way we all approach marketing.
How can a writer create a career plan? from MacGregor Literary – Chip’s Blog: I have a background in organizational development — my graduate degree focused on how an organization grows and changes over time. In my job as a literary agent, I’ve found it’s proven helpful when talking to writers about their careers. You see, my contention is that some agents pay lip service to “helping authors with career planning,” but many don’t really have a method for doing that. (Actually, from the look of it, some don’t even know what it means. I think “career planning” to some people is defined as “having a book contract.”) During my doctoral program at the University of Oregon (Go Ducks!), I served as a Graduate Teaching Fellow in the Career Planning and Placement Office. The focus was on helping people graduating in the arts figure out how to create a career plan, and that experience allowed me the opportunity to apply the principles of organizational theory to the real-world setting of those trying to make a living with words. In other words, I figured out how to walk an author through a real-world career map. So here are a few things I like to consider when talking with a writer…
Social Media Lessons From History’s Great Writers from Hootsuite: Writing has never been considered a simple or easy process. Even famous authors like Ernest Hemingway, George Orwell, Douglas Adams and William Faulkner have admitted to the fact. When it comes to social media, not much has changed. The invention of social networking has created millions of writers, usually tweeting, posting or sharing stories on a daily basis. Therefore, finding success on social media has a lot to do with how you write and more importantly, your strategy and process.
Authors Who Say “I Don’t Have Enough Time for Promotion” Are Doomed to Fail from duolit: I know I’m not alone on this. By far, the biggest complaint we receive from our author friends is that they simply don’t have enough time to build their fanbase and promote their work.
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web
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