I have been active on social media since 2009 but was feeling like I needed some help maximizing its effectiveness. I want to learn to work smarter not harder. Frances Caballo’s Social Media Analysis provided me with an in-depth analysis of Twitter, Pinterest, Facebook Author Page and led to practical strategies specific to my needs. France provides an excellent service tailored to individual needs. I highly recommend her as a social media consultant. Kathy Pooler, Author
I subscribed to Frances Caballo’s offer of an audit of my social media, hoping to receive good value but, frankly, not expecting too much. In the past, I’ve spent plenty for consultations and coaching about such things for writers, and have not been awed at either the quality or the thoroughness. But Frances’ audit blew my mind. She carefully and thoroughly reviewed my Facebook and LinkedIn accounts, my blog, and my website. For all of them, she gave me extensive reviews, advice, tips, and recommendations. The elements that are good she identified fully; those that need improvement, she thoughtfully analyzed and followed up with suggestions, even with pointers toward other resources that will help. All in all, I found her audit and her work product to be well worth the cost and more. Bill Percy, Author
Frances Caballo is the go-to expert about social media for authors. Her evaluation of my online efforts was through and insightful. She affirmed what I was doing right, showed me how I could to other things better, and offered gentle correction on what I was doing wrong. I give her five stars and my highest recommendation. Peter DeHaan, Author
I was very happy with the detailed Social Media Analysis that Frances did for me. I’m a career coach, blogger, and author. I knew I had the basics but needed Frances’s expert eyes to pull it all together to step it up a couple of notches. She gave me specific and actionable suggestions on my social platforms – website, Facebook, LinkedIn, Pinterest, Amazon Author page. I’m going through each suggestion as a checklist and making changes. Diane Howell Topkis, Author
Helene Simkin Jara, Author
Frances Caballo is akin to a Superhero. You have social media needs, and you connect with Frances. She comes flying in with gusto and before you know it, you have solutions, understanding, suggestions, and new ideas.
I asked Frances to prepare an assessment of my social media activity. In a matter of days, I had printed assessment of all my social media sites as well as my blog. Written with clarity and examples, her document gave me new direction and understanding with respect to each social media site where I’m a member.
Her reasoning behind suggestions and ideas is straightforward. It was easy for me to go through Frances’s document with a highlighter and mark the actions I needed to take in order to begin the process of increasing my online following. Not only was this a necessary exercise for me, Frances made it fun and exciting with her energy and positive attitude. I thank the heavens for the day I met Frances Caballo online! Sherrey Meyer, Author
Frances is a Godsend. I knew I couldn’t handle all my social media myself but I didn’t want to just hand it off to someone else. Frances helps me manage my social media so that I can interact strategically and develop my platform as an author. Within two days of working with her, I had two queries from potential clients who found me through social media. Lisa Tener, Book Coach & Author
Working with Frances has been one of the best decisions I have made in my writing career. With her thorough critique and expert advice, I am now focused and equipped with the tools necessary to maximize my online presence. Alexis George, Author
me how to brand my Twitter posts and oh-so-subtly promote my book. It was 45 minutes of gold! Cathy Turney, Author
When Frances Caballo took over as Social Media Manager for Women’s National Book Association-San Francisco Chapter in 2012, our website stats doubled each year! Her work on our Facebook and Twitter accounts and as Blog Editor for the website increased traffic threefold and directly contributed to the success of our fundraising events while attracting new members. Kate Farrell, Author & Editor
I hired Frances to increase my Twitter followers. In seven weeks, I had well over 1,000 new followers. I couldn’t have been more pleased. Previously, she helped me with a short promotional Facebook campaign, and I was very happy with the work she did as well. I highly recommend her! Nina Amir, Author & Book Coach
In less than a month of working with Frances my Twitter followers leapt by more than 500, and my small presence–in the form of retweets and mentions–noticeably increased to a presence I am proud of. Frances is smart, strategic and worth every dollar! Jordan E. Rosenfeld, Author & Editor
As an author, I’m only as good as those I surround myself with, and I was fortunate to find Frances Caballo. Her expertise has allowed me to outsource my social media marketing in a manner that I could never accomplish on my own. I no longer need to keep up on ‘what every author needs to do’ and other panic headlines that used to devour my time. Her services permit me to work hard on my writing with the comforting knowledge that equal dedication and professionalism is being applied to my social marketing. Robert Lane, Author
Frances Caballo is a true professional in social media. She has a complete grasp of social media and the thousands of applications and brings a kind calmness to the task. Tweet by tweet, blog post by blog post, and using Facebook, her clients will see the number of their friends, followers and fans increase. I certainly have! She is especially adept at helping her clients grow their following on Twitter and getting noticed on this microblogging platform.
She is also aware of all the different markets her clients are trying to reach and devises original ideas as to how to reach each demographic. She can stay calm and focused on the big picture so whether you want her to do all of the above bits of social media or just get you started, she is your woman. I highly recommend her. You will enjoy working with her and love the results! Elizabeth B. Martin, Author & Illustrator
Frances Caballo knows social media in all its forms and provides effective individualized strategies and success-oriented advice to writers with efficiency mixed with creativity, humor, and caring. Her flexibility in a rapidly changing industry adds to the value of specialized work well done with a smile, and always on time. William H. Coles, Author
It’s very simple, actually. If you want it done yesterday, and you want results yesterday, then hire Frances the day before yesterday. She’s awesome. It’s like having your own private digital publicist…and she shows results EVERY MORNING. Ralph Scott, Editor and Ghostwriter
Frances Caballo has been a tremendous help to me during my journey into the world of social media. I have not only used her book Social Media Just For Writers extensively, Frances came to my house and taught me step-by-step how to promote my memoir, Among the Silent Giant, using social media, especially Twitter. Like her book, Frances was clear and concise and she expertly pointed out the best practices for connecting with and building an online community of supporters.
If you have written a book and are learning how to promote it on social media, be sure to pick up Frances’ Social Media Just For Writers. If you’re lucky enough to be within driving distance of her, invite her over and let her be your guide and strategist. Sharon Moxley, Author
Working on the release of my novel this year, I turned to Frances for her social media expertise. She has been so helpful. A) There’s no cookie cutter. She listened to me and my particular goals, then helped me focus; B) She cuts to the chase, providing strategy, tactics and resources; C) I sense that she’s great at adjusting her consulting to any level of experience, from neophyte to fellow expert; D) She covers both the technical and the time-management sides of the social media equation; E) Finally, I really love that she’s available as a resource on MY terms. There are no strings, no pitch for more services and fees. I heartily recommend Frances, particularly for independent artists/writers. Amanda McTigue, Author
Frances Caballo recently gave me a two-hour consultation on using social media to promote my growing business. I learned useful tips that come from having a conversation instead of reading a blog post or article or watching a video and I left satisfied, inspired, and carrying copious notes! She was patient and accessible, listened well, and was ready to answer any question I asked. She is dedicated to her work and a delightful person to work with. I look forward to hiring her again when I’m ready for the next step. Suzanne Sherman, Author & Editor
Redwood Writers has been very fortunate to have Frances Caballo’s skills and enthusiasm as our Social Media Editor. It is important to have someone who cares and knows how to maximize this important part of any organization’s public relations. She has enhanced our visibility. In addition, she quickly and effectively solved an annoying issue that appeared on our Facebook page. I look forward to her continued success on behalf of Redwood Writers, the largest of 18 branches in the California Writers Club. Linda Loveland Reid, Author
Thank you, Frances, for the beautiful fan pages you designed and posted on facebook for me. I love how you used my photographs to enhance the look of the pages. And your advice on how to draw friends to the pages has been most helpful! It has been a pleasure working with you and learning from you. Sunny Lockwood, Author
Frances has extensive experience, exceptional writing skills, and grasps the potential – and necessity – of incorporating social media marketing in your organization’s communications plans. She will help your organization find economical and effective solutions for your most pressing needs and help you to increase your digital footprint. Deborah Hunt, Author