Instagram Tips for Every Author

Instagram Tips for Every Author by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 32 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


 

 

Instagram Tips for Authors

Before I launched my podcast, I surveyed my blog readers because I wanted to know which topics they – you – wanted to hear about. Instagram ranked high on the list. So here’s a new episode on this wildly popular network.

But before we delve into tips from a variety of sources, let’s look at Instagram’s user numbers.

You may be wondering, “Is Instagram widely used?” Oh, yeah.

According to Digital Marketing Research, more than 75 million people use this application.

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Friday Roundup: Resources for Indie Authors

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Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topic of blogging.


Blogging takes work, don’t you agree? You need to plan your topics, set up an editorial calendar and follow it.

Thank goodness there are tools to make blogging easier. No, there isn’t an application that will do the writing for you, but there are apps that will help you decide on your topics and research them for you. That’s huge.

Do you ever have trouble coming up with blog topics? It’s a common complaint.

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Friday Roundup: Resources for Indie Authors

UnsplashBelow you’ll find four of the best posts I read this past week. I hope you find these resources for Indie Authors helpful.


7 Profitable Ways To Upsell From Your Digital Products, by Joan Stewart, from The Future of Ink: Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of the most often overlooked ways to make very easy money.

37 Amazingly Effective List Building Tips You Can Use Today by Adam Connell: You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool.

Your 10 Point Website Check Up: Tip #23 of 52 Ways to Market Your Book by Penny Sansevieri: So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.

3 Things Self-Published Authors Should Know about Their Audience, from BookBaby: Only a few lucky authors can try the let’s-throw-everything-against-the-wall-and-see-what-sticks approach to book promotion. They’re able to cast a wide net because they have access to a big marketing budget and a pro publicity team. And no matter what the topic, or who the intended audience, when a great book gets exposed to tens of millions of readers, thousands of them are sure to be interested.

AuthorRise Shows Promise for Indie Writers, from The Book Designer: There’s no point in trying to grow a large following if your readers aren’t engaged with you as an author and the books you write. Analytics helps you to understand members of your audience and learn more about them so that you can enhance engagement on your social media profiles.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Photo Credit: Unsplash.com

Beta Readers, Book Covers and Great Websites for Indie Authors

8-15-14 400The post on the best 50 sites for self-published authors was published in June but I just discovered it last week so I’m including it in the week’s Roundup. You’ll also find posts from Joel Friedlander, The Next Web and one by Anne R. Allen on how to find beta readers, always a timely topic. I hope you enjoy this week’s picks.

The Indie 50 – The 50 Best Sites for Indie and Self-Published Authors from August Wainwright: This is something I’ve been wanting to do for a while now and kept putting it off. Having now finished the list, I completely understand why I’ve been procrastinating for so long.

What is a Beta Reader? Everything You Always Wanted to Know About Getting and Giving Feedback on your WIP from Anne R. Allen’s blog: The term first came from fan fiction, and it means a person who reads your work-in-progress (or “WIP”) when you, the writer or “alpha,” are ready for feedback—before it goes into final draft to be sent to your fanfic page, editor, or agent.

5 Keys to Book Cover Success from The Book Designer: So, you survived the gauntlet of rewrites, the flood of red ink your editor poured on your pages, and countless sleepless nights you spent worrying about how to tie the story together. Finally, you put the last period at the end of your tale’s final sentence with a heavy sigh and a hopeful cheer. Congrats! You have a manuscript.

What really happens when someone clicks your Facebook Like button from The Next Web: We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our noses. The Facebook share button could be a huge opportunity to delight a reader with a seamless sharing experience, one in which you can control the look, feel, and message of what gets shared.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: Micky** via photopin cc

Email Signups, Content Curation and How Creativity Helps Us Thrive

OLYMPUS DIGITAL CAMERAOne of the most important elements to a successful writing career is deciding what you should write about. If you want to sell books, you need a market, and if you want a certain demographic to read your book, the book needs to be unique or fill a need. Nina Amir wrote a great post on this very topic that you’ll want to read. Jason Matthews wrote a post for Joel Friedlander that every Indie Author will appreciate. Jason explains how to use Amazon’s search engine to better position your book for sales. What a great topic! I thoroughly enjoyed reading Forbes’ article on how creativity helps us thrive. We knew this was true – right? – and now we have the proof. I hope you enjoy the selection below. (By the way, I took today’s image while traveling in Portugal six years ago.)

5 Subtle Writing Strategies That Drive Email Signups from Copyblogger: Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

Always Have an Amazing Link to Share from Buffer Blog: Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

How to Fill a “Hole” on the Bookstore Shelf from Write Nonfiction Now!: Maybe you’ve heard the adage that if you’ve been searching for a particular book and haven’t found it, that’s the book you should write. Or if you’ve been wishing someone would tell a particular story, that’s the tale you should tell. And, if there’s a hole on the bookstore shelf waiting for a book readers want and need but that hasn’t yet been published, that’s the hole you should fill when you write your book.

The Innovation Turbo-Charge: How To Train The Brain To Be More Creative from Forbes Magazine: The data is overwhelming: creativity is far and away the most important skill needed to “thrive” (and this word is being used in opposition to “survive” here) in today’s world.

39 Things to Remember While Struggling to Build Your Writing Career from Writer Platform: When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities.

Playtime with Amazon’s Search Engine and Selling Prompts by Jason Matthews via The Book Designer: If you feel any dread when it comes to keywords (or metadata), you’re not alone. Many authors have a limited understanding of these digital entities and struggle to add elements to their books to assist with Amazon’s search engine. Fortunately there’s good news for those who recoil when it comes to keyword research; this can be fun. Think of it as a game where you play around and experiment with Amazon’s search engine.

 

Social Media Time Suck by Frances Caballo of Social Media Just for WritersAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Image by Frances Caballo

Hugh Howey’s Rallying Call, Researching Book Titles and the Search for Blog Topics

 

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This week’s compilation of blog posts has a slightly different focus. In the past, my Roundup consisted primarily of blogs about how writers could better use social media to promote their books. This week, I ventured into new territory and included an article about books that every writer should read, a post by Hugh Howey on the future of author entrepreneurship, and a wonderful post written by Nina Amir on Jane Friedman’s blog. If you live in United States, I hope you have a wonderful and safe Memorial Day weekend (that explains the flags).

25 Books Every Writer Should Read from FlavorWire: You can’t read everything, but once you’ve moved past all of the totally obvious titles, considering adding these 25 titles to your TBR pile. They’re excellent examples of so many different ways that novels, short stories, poems, essays, and creative nonfiction can be done. For writers, this list could serve as something of a syllabus; for those who just want something new to read, it offers a chance to step out of your comfort zone and try a few new ideas and formats on for size.

How to Find Trending Blog Topics Your Audience Will Actually Care About from SocialTimes: Do any of the following apply to you? You thought your audience would be excited by your latest blog post, and yet it only gets a handful of likes and shares.You choose your blog topics based on what you think your readers want, and yet only a few of them even click through to read it. You sometimes feel like giving up because you can’t afford to keep writing blog posts that no one reads.

Being Forced to Sit in the Backlist from Hugh Howey: Imagine selling two million books, having half a dozen of your novels hit the New York Times bestseller list, being inundated with thousands of fan emails every month, and then having someone call you an “aspiring writer.”

How to Write a Competitive Book Analysis from Jane Friedman: If you’re embarking on a nonfiction book project, your analysis of the competitive landscape is critical, whether you self-publish or traditionally publish. You need to understand and be able to explain how your book stacks up against all the others.

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to WriteSocial Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for WritersPresently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterestand Google+.

Practical Tips for Marketing Your Books on the Social Web

Photo credit: TheSeafarer via photopin cc

This Week’s Menagerie: Self-Publishing, SEO, Pinterest & Book Pricing

Social media

This week’s roundup is a menagerie of posts on self-publishing, link building for SEO, Pinterest, metrics and book pricing. It may seem like an odd assortment of articles but it isn’t. As self-publishers, we need to learn how to rise from obscurity and by understanding search engine optimization techniques, learning more about social media networks such as Pinterest and determining how best to price our books will help us to accomplish that goal. I hope you enjoy these posts as much as I did.

Issues on the Ether: Is Self-Publishing a Flying Leap? from Publising Perspectives: This post is a collection of tweets from writers in the self-publishing field about being an Indie author. There are some great comments here!

The Power of Authors and Content for Link Building from MOZ: Guest posting is a method of link building that seems to have been done to death over the past year. I’ve seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.

11 Ways to Quote and Promote Your Book Using Images from The Book Designer: Images grab attention. The popular phrase, “A picture’s worth a thousand words” illustrates this fact. Pinterest blew up overnight because people could share what they liked in an appealing visual format. This is also why it is important to have a beautiful book cover for your book. An attractive cover can draw in someone who is just browsing and entice him or her to make a purchase.

5 SEO Metrics You’ll Regret Not Measuring from Business to Community: In the world of SEO, tracking your metrics is also a huge factor in determining why some strategies work and others don’t. But since search engines are constantly updating their algorithms, it can be hard to SEOs to keep up with which metrics to track. For example, while keyword ranking and domain authority used to be extremely important metrics to track, their significance has decreased quite a bit with the launch of Google’s Hummingbird algorithm.

Business Rusch: Pricing Part 2 from Kristine Kathryn Rusch: The biggest mistake that indie writers make is the same one that traditional publishers make: they believe that just because something worked for one writer, it’ll work for all writers. I find it ironic that when there is such freedom of choice, writers glom together and believe that one way is the only way.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: HubSpot via photopin cc