Getting lost in time online? 4 Tips to Keep You Focused

Social Media in 30 Minutes a Day4 Tips to Keep You Focused (And So Much More!)

Instead of my usual text-based blog, this week I present a vlog for you. It’s the session I gave at last week’s San Francisco Writer’s Conference. If you were unable to attend the conference or  my session, you can see and hear it now. I hope you enjoy it.

 

Social Media in 30 Minutes a Day by Frances CaballoThe basis of my presentation was a book I published late last year titled Social Media in 30 Minutes a Day. To have access to the apps I recommend and the cheatsheets, purchase the book.

 

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Kevin TumlinsonThe next free webinar, Conversations with Frances, featuring Kevin Tumlinson of Draft2Digital, is March 1st. Plan ahead by signing up now.

 

 

Feeling Stressed? Too much To Do and Not Enough Time? Slow Down!

Feeling Stress? Tired? Slow Down! by Frances Caballo

“The bad news is time flies. The good news is you’re the pilot.” Michael Altshuler

I joined a new gym recently, and the first class I took was a Qi Gong class.

I’ve got to tell you it was such a relief to step onto that wood floor and almost immediately have someone tell me that all I could focus on was my hands, or my feet, or the energy between my hands.

You see, during the day, my mind races. I have to update my social media, my clients’ channels, write for my blog, write guest posts, ask people to be on my webinar series, schedule the webinars, create images, prepare for sessions I teach, approve logos, learn how to record video, read tons of other blog posts, write books, and on and on.

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Indie Author Weekly Roundup September 9, 2016

Indie Author Weekly Updates by Frances CaballoI hope you enjoy this edition of the Indie Author Weekly Roundup.

Fall is around the corner but the daytime temperatures still reach into the 80s where I live. And whereas parts of the East Coast have been battered by rain, the hills are brown and drive in California, even Northern California. Let’s hope that changes this winter. But before I get ahead of myself, let’s enjoy the final days of summer, shall we?

Indie Author Weekly Roundup

5 Rookie Mistakes to Avoid When Publishing Your First Book from BookWorks and by Frances Caballo: “We all make mistakes, right? And we learn from them – well most of the time. Joel Friedlander of TheBookDesigner.com frequently tells me that when he talks to new authors about what they should do once they publish a book, he usually tells them something to the effect of, “You should have prepared for your first book two years ago.” Ouch. But he’s right, of course.”

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Authors- Want to Reach Millennials & YA Readers? Check out These Facts Plus 10 Tips

Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by FrancesAre you using Instagram?

I usually advise writers that if they’re trying to reach Millennials or the young adult market, Instagram is a must because that’s where these demographics primarily hang out.

Now I have information that furthers my belief in my opinion.

The website Red published an infographic last year. (Yes, I know, it’s not up-to-date data, yet it’s still mind-blowing. Besides, data is often a year old when it’s reported.)

Okay, here we go:

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Indie Author Weekly Roundup September 2, 2016

ndie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup focuses on book marketing. There are a diversity of related topics and opinions in the selection below. I hope you enjoy them.

Can you believe it that summer is drawing to a close? I’m rather bummed because we dance at outdoor concerts all summer long (at least four days a week) but I guess the upside is that there will be more time to read and write, eh? Here’s to new things to come!


Indie Author Weekly Roundup

Authors: Boost Book Marketing with These 5 Apps – A post I wrote for Joel Friedlander’s blog: “In the words of a certain presidential candidate in today’s online world, images are “huge.” In other words, if content is king, then images are, well, Godzilla. Let me explain. In 2014, mobile marketing took over online navigation. People who surf the web using a desktop computer are in the minority. What’s the next big thing? Well, it’s already here: images. Pinterest, Instagram, and Snapchat are popular because they are image- and video-based.”

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How Social Media Fits into Your Publicity Strategy

How Social Media Fits into Your Publicity Strategy by Chris Well for Frances CaballoToday I present a guest post from Chris Well (@BuildYourBrandA) of Build Your Brand Academy on the topic of social media vs. publicity. Chris does an excellent job of explaining how you can use social media to gain publicity for your books.


So I was sitting at my desk, probably doing my job, certainly minding my own business, when I got a phone call from an author who had a book and wanted me to do something about it. Granted, at my day job I’m employed by a major media company with a network of websites, magazines, and radio stations.

But this author was going about this “publicity” thing all wrong. No matter how compelling his book might be—and as he attempted to tell me his life story, it did sound like the stuff of which TV movies and after school specials were made—he was talking to the wrong person at the wrong office at the wrong company. His book was not a fit for our audiences.

When I asked which of our brands he was pitching, he didn’t have an answer. All he knew was I was someone in the “media.”

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Indie Author Weekly Roundup August 22 – 26, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Roundup features an array of posts, all written to help authors with their No. 1 goal: sell books. I hope you enjoy these posts as much as I did.

I chose the above picture because I love oak trees (even though they appear scary at night). And I think this picture is pertinent to our conversation about selling books. We and our books are the trunk, our social media profiles are the larger branches, and the smaller branches and twigs represent all the people we meet on social media. With social media, we create an endless outreach to readers, influencers, journalists and reviewers, all of whom can help you achieve your goals.


How to Use Amazon Categories, Themes and Keywords to Sell More Self-published Books from Alliance of Independent Authors: “Think of Amazon as a search engine, like Google. This makes it easier to understand how to make your book stand out by correctly using keywords, categories, and themes. Tip: Amazon is actually two sites, one for print books, and one for ebooks (this is the Kindle Store).” [Read more…]

Indie Author Weekly Roundup – August 19, 2016

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I spent last week in Monterey and normally I have a lovely time in this coastal community where I was born but the smoke-filled air was a constant reminder of the dangers of the Soberanes Fire in Big Sur and Carmel Valley. There are numerous fires in California right now and we’re constantly reminded of the danger as dry, brown hills cover the state and surround my community. I can only hope that the fire crews remain safe, no more lives are lost, and that the winter brings plenty of rain. I hope you’re having a safe summer. Oh yeah; I hope you enjoy this week’s Indie Author Weekly Roundup too!


Working With Cover and Interior Designers from Joel Friedlander and by Jennie Nash: “Almost every publishing professional advising self-publishers says the same thing: focus on editing and cover design. Those are the two most important elements of your book, the ones that will make the biggest difference in how your book is re-ceived and how it will sell. We’ve already discussed how working with a good editor can help make or break your book, so now let’s take a look at the importance of good design, both inside and out.”

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Have you seen these? Guest Posts from TheBookDesigner.com

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There’s no place I’d rather be than the beach, especially the beaches on the Monterey Peninsula where I was born and raised. While I’m away, please visit these posts I’ve written for Joel Friedlander’s blog at TheBookDesigner.com. I’ve been writing for Joel’s blog since November 2013. (Wow! Time does fly.) Below you’ll find pots that date back to December 2014.


Reader Audiences and Analytics: What Do They Really Reveal?

When I ask authors whether they know who their audience is, I’m surprised when some of them reply, “everyone should read my book” or “everyone will like my book.” Well, not exactly. If you write grammar manuals or cookbooks, you may be under the false impression that everyone needs your book. But everyone won’t buy it or even think that a grammar reference, dystopian novel, or low-fat cookbook would be worth its purchase price.

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Have You Seen These Social Media Tweaks?

Make Way for Change on Social Media

Have you noticed all the changes happening on social media? Facebook is making most of the tweaks, but I’ve seen modifications in other places as well.

Today I thought I’d share a few items I’ve noticed that may convince you to use Pinterest, buy a Facebook ad, or just take note of what you can do these days on different platforms.

Let’s get started with my miscellaneous observations.

Facebook Advertising

There’s no doubt in my mind that when done correctly, Facebook advertising works. Some people catch onto it right away, others spend too much money, and then there’s me: I just don’t use it often enough.

When I launched my book, The Author’s Guide to Goodreads, on May 19th I thought I’d support the launch with a Facebook ad. Guess what? It worked.

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