Friday Roundup: Resources for Indie Writers

10-17-14 Resources for Indie Writers

Every Friday I compile a list of online resources for authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Using Backstories as a Way to Connect with Your Audience, from the Content Marketing Institute blog: Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way.

Think Call to Reward NOT Call to Action, from the Engaging Brands, from the Engaging Brand blog:   Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. I like what I see yet I still need reasons to buy from you and the chance to actually buy from you.’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet…. Fans/followers are assets that can be turned into money IF …

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet, from the AllTwitter blog: So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

How To Choose A #TwitterUsername When Yours Is Taken by Keri Lynn Engle on the Blogging Wizard blog: The new Twitter design now gives you the ability to pin a tweet to the top of your profile. Now any visitor to your Twitter profile page will see the pinned tweet first, and all your other tweets—including newer ones—will be below.

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Blogging Just for Writers

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Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Friday Roundup: Resources for Indie Authors

10-10-14 Resources for Indie Authors sm

Below you’ll find five of the best posts I recently read. I hope you find these resources for Indie authors helpful.


The Truth About SEO, Content Marketing And How They Fit Into Your Strategy by Adam Connell: “SEO is dead”. I’ve seen those words written so many times that I’ve lost count. Here’s the thing… SEO is not dead, far from it in fact. Then there are the comments flying round about how social media and content marketing are the new SEO. In this post we’ll talk through why forgetting SEO may just be the biggest mistake you ever make, how to make organic search work, how content marketing fits in and where things are headed.

The 8 Key Elements of a Successful Product Launch by Michael Hyatt: Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?

Top 10 WordPress Plugins That You Need To Be Using In 2014 by Jeff Bullas: If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use –for both you and your visitors.  This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.

A Complete Guide To The Best Times To Post On Social Media (And More!),  PostPlanner Blog by Track Maven: Every Facebook page manager is looking for the golden ticket: The BEST time to post on social media! And lots of “experts” claim they’ve figured it out. But just because something worked well on my page doesn’t mean it will work on yours. Every account is unique — with different followers & different types of posts. And what worked last week won’t even necessarily work tomorrow.

23 Tools & Resources to Create Images for Social Media, Buffer Social Blog: Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

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Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

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