Friday Roundup: Image Resources for Indie Authors

Episode 10 - Pinterest for Authors

Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topic of marketing your books and blog with images. Keep reading to learn more.


If you joined Pinterest in the early days and opened a personal profile, you need to upgrade to a business account.

Wait, you’re not a business you say? Of course, you are. You’re in the business of writing and publishing books and if you’re an Indie author that means you’re also forking out some big bucks for editing and design costs. Right?

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Friday Roundup: Resources for Indie Authors

Episode 6 - Marketing Strategies for Indie Authors - Social Media for Authors PodcastWelcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topics of social media marketing, how to stay focused an off the Internet (when you’re writing), and how to be productive.


Some people wake up two hours early and dedicate their mornings to their writing and marketing before heading off to work. Others like to write in the evenings.

Whatever your writing schedule might be, there’s always a temptation to distract you. If your main source of interruption is the Internet, here are some applications that can help you.

I read that Jonathan Franzen obliterated the Ethernet card in his laptop and locked himself in a drab room to avoid distractions that would divert his attention away from the manuscript for his book Freedom: A Novel.

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Friday Roundup: Resources for Indie Authors

11-14-14 Indie Author Resources

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Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors tackles the topic of blogging.


Blogging takes work, don’t you agree? You need to plan your topics, set up an editorial calendar and follow it.

Thank goodness there are tools to make blogging easier. No, there isn’t an application that will do the writing for you, but there are apps that will help you decide on your topics and research them for you. That’s huge.

Do you ever have trouble coming up with blog topics? It’s a common complaint.

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Friday Roundup: Resources for Indie Authors

11-7-14 Social Media Tips for WritersWelcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment of Resources for Indie Authors includes new posts on social media marketing. Keep reading to learn more.


6 Social Media Marketing Tools to Make Your Management Quick and Easy from Jeff Bullas:

Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.

An Up-to-Date List of the Algorithm Factors and Changes from Buffer Social: Does this sound familiar: People have liked your Facebook page or followed your profile, and when you post a new update, less than 10 percent of your fans and followers ever see it. It’s a challenge that many Facebook marketers face. How do you get your content seen on Facebook? The secret is in understanding the Facebook News Feed and its mighty algorithm. [Read more…]

Friday Roundup: Resources for Indie Authors

10-31-14 Frances CaballoEvery Friday I compile a list of online resources for Indie authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Smart Ways to Manage Time on Social Media by Rebekah Radice: Do you struggle to find enough time in your day to manage social media? Does the thought of juggling your social media tasks make you break out in a cold sweat? Let’s face it, business professionals are busier than ever. Between email, phone calls, projects and team meetings, adding social media to the mix is a recipe for overwhelm.

The 3 Most Important Factors For Growing Your Social Media Community by Robert Caruso: It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media “consultant” is even missing key factors in their own social presence that hinders their community, reach and growth. You’d think we would be beyond this in 2014, but sadly that is not the case.

The 2014 Social Media Glossary: 154 Essential Definitions by Hootsuite: Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments!

How To Get Your Book Into Costco (and other specialty stores) by Penny Sansevieri for The Future of Ink: In order to be considered for national in-store distribution, you need to pass several (many) checks and your book needs to go to their book buyer who is super particular about what she buys for the stores. Understandably. Product needs to move fast in Costco which is why you may see something one week but not the next.

Related Reading:

Save time on social media with Avoid Social Media Time Suck

Learn about blogging with Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo Credit: Lee Scot via Unsplash.com

Friday Roundup: Resources for Indie Authors

10-24-14 Resources for Indie Authors

Every Friday I compile a list of online resources for Indie authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Better Shares, More Engagement: The 4:1 Sharing System for ‪Social Media Content, Buffer Blog: When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.

The Only Way to Build a Brand on Social Media is Through Trust by Ted Rubin: Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers.

Finding Your Purpose and Voice on Pinterest by Kim Vij:Why are you on Pinterest?  Can your readers and/or customers easily identify the purpose of your pinterest boards? Your Pinterest Boards should feel like a store front window for your brand. Does yours?  With over 1.5 Million on Pinterest followers at The Educators’ Spin On It we’re continually trying to ensure that we’re bringing to our amazing followers the content that encouraged them to click FOLLOW.  Here are a few steps to get you started.

3 Fatal Social-Media Traps (And How To Avoid Them) from Forbes: Social media is a sink hole. Sound familiar? A company can pour all its available manpower and time, yet still barely make a dent in its brand recognition, brand value and sales. There is a natural tendency here to make three critical mistakes. Almost every business makes them at one time or another. By examining them, we’ll also see what you can do better and how to avoid the traps…

The Complete A to Z Guide To Personal Branding [Infographic] from Lifehack: If you’re creating a personal brand it can be an exciting process with many benefits if you know what you’re doing. But as with most things, if done incorrectly, you may not only see no result at all, but also negative consequences. Lack of attention or traction to your personal brand can be fixed, but be careful not to gain a bad reputation. Remember, word-of-mouth travels fast, especially online.

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 
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Friday Roundup: Resources for Indie Authors

UnsplashBelow you’ll find four of the best posts I read this past week. I hope you find these resources for Indie Authors helpful.


7 Profitable Ways To Upsell From Your Digital Products, by Joan Stewart, from The Future of Ink: Shopping at Old Navy? Choose a cute top, and the saleswoman will suggest an adorable infinity scarf to match. Oh, wait! There’s this fabulous chunky bracelet with earrings to complete the outfit. It’s called upselling, one of the most often overlooked ways to make very easy money.

37 Amazingly Effective List Building Tips You Can Use Today by Adam Connell: You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool.

Your 10 Point Website Check Up: Tip #23 of 52 Ways to Market Your Book by Penny Sansevieri: So you have a website, congratulations! Now let’s make sure it’s doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let’s take a look at them.

3 Things Self-Published Authors Should Know about Their Audience, from BookBaby: Only a few lucky authors can try the let’s-throw-everything-against-the-wall-and-see-what-sticks approach to book promotion. They’re able to cast a wide net because they have access to a big marketing budget and a pro publicity team. And no matter what the topic, or who the intended audience, when a great book gets exposed to tens of millions of readers, thousands of them are sure to be interested.

AuthorRise Shows Promise for Indie Writers, from The Book Designer: There’s no point in trying to grow a large following if your readers aren’t engaged with you as an author and the books you write. Analytics helps you to understand members of your audience and learn more about them so that you can enhance engagement on your social media profiles.

 

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

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Friday Roundup: Resources for Indie Authors

10-3-14 Frances Caballo Social Media Just for Writers

This week’s Resources for Indie Authors focuses on social media and blogging tools to make your life easier. I also tossed in a post from the Blogging Wizard Blog about growing your email list that I liked. I hope you find these resources helpful.


How To Build Your Email List Through Smart Guest Blogging from Blogging Wizard, by Sue Anne Dunlevie: When it comes to growing your blog, one of the most effective and reliable methods is to utilize your opt-in list. Your list is a valuable source of targeted readers. Growing your list should be a top priority, but how do you go about doing that when you’re squarely focused on guest posting on other people’s blogs? Today I’ll show you how you can carry on guest posting and build your list at the same time.

14 Social Media Marketing Tools Recommended by the Pros from Social Media Examiner: Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.

How Much Should You Charge for Your E-Book? 7 Questions to Ask  from Make a Living Writing by Carol Tice:  One of the most-asked questions I got from writers who took my recent self-publishing survey was, “How much should I charge for my e-book?” There’s no simple answer to this one. Many factors go into this decision.

Seven Most Useful Writing Apps for #Authors from Where Writers Win: We’ve heard it said enough: “There’s An App” for that – Does it hold true for authors? We’d say so! In fact there are so many cool apps out there geared to writers that it’s hard to narrow ‘em down. But we have, and here’s seven of our favorites for the craft side of the writer’s life…

Add impact to your blog with these free tools by Jane V. Blanchard: For a little more than two years, I have been blogging and marketing my book. Over time, I have collected tools to help me work more efficiently and effectively. Some I used only temporarily, other are permanent implements in by writer’s toolbox. Let me tell you about them and how you can add impact to your blog with these free tools.

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