Social Media, Websites, and How to Build an Author Platform

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There is always more we can learn about social media, improving our websites and building our author platform. The posts you’ll find below have great advice. I hope you have a chance to read each one.

The Business Rusch: Social Media Part 2 from Kristine Kathryn Rusch: Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward.

24 Things to Consider When Designing and Developing a Website from Social Media Today: From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That’s a lot of pressure. Fortunately, the following 24 tips will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.

Enhancing Your LinkedIn Profile (Part 2): 7 More Tasks and 23+ Tips from Social Media Today: Recently I updated and republished 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure they have created a respectable presence on LinkedIn that also lays a solid foundation to build on. Its ongoing popularity underscores the fact that even though LinkedIn is over ten years old, many professionals have barely begun to establish themselves properly on this professional network. If you haven’t read that post yet, I encourage you to check it out before proceeding with this one.

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond from Social Media Examiner: Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Are You Ignoring This Simple Platform-Building Tool? How to Comment on a Blog from The Passive Voice: Whether you’re planning to self-publish or go the traditional route, every writer needs an author platform these days. Some authors obsess too much about platform and waste time on pointless overkill. (More about how to skip the time-wasting stuff in my post, 7 Ways Authors Waste Time Building Platform.) But others ignore it entirely, often because they’re not quite clear on what it means.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: mkhmarketing via photopin cc

 

Book Covers, Publicists, Book Sales and Leaving Amazon

Books

I have a wide variety of post in this week’s roundup. Let’s start with book covers. To me, designing book covers is not only an art it’s a science. Luckily, Joel Friedlander makes it easier for all of us by reviewing dozens of them every month and imparting his wisdom. Be sure to review his thoughts on this month’s submissions. Jane Friedman, meanwhile, wrote a wonderful post on what to expect from a publicist. I know someone who is paying a publicist $10,000 for two months worth of work. Is he happy with the results? It’s too early to tell. Every writer thinking about hiring a publicist should read Jane’s post. There are three other great posts below and I hope you’ll check out all of them.

41 redundancies you should ditch from Ragan.com: I ‘ve always believed that editing someone else’s work is easier than writing your own. Lately, though, I’ve been asked to “work my magic” on so many bad writing projects—blog posts, emails, articles—that I am not so sure anymore. Sometimes I just stare at the screen wondering, “What can I possibly do with this?”

The Real Key to Strong Book Sales from The Passive Voice Blog: It has been a mantra in self-publishing circles that an author’s most reliable pathway to long-term financial success is to rapidly write and publish more and more books. This strategy is supposed to increase your exposure and name recognition, and therefore the “discoverability” of your books to buyers who browse retail websites like Amazon.

Simple Tips on Finding and Working with a Book Publicist from TweetSpeak by Jane Friedman: I’ve heard a lot of nightmare stories from authors who hired freelance publicists and didn’t get what they wanted out of the relationship or investment. Sometimes I think that happens because of misaligned expectations, or even a misunderstanding of what publicists can achieve or accomplish.Put another way: When it comes to book marketing and sales, it’s not always easy to say “Effort A led to Outcome B,” especially if book sales gain momentum from word of mouth (that’s still often the case), and authors don’t have access to precise sales analytics. You can’t always figure out how or why someone decided to visit Amazon or their local bookstore to buy your book.

e-Book Cover Design Awards, October 2013 from The Book Designer: Each month, Joel Friedlander reviews book covers while imparting important insights to his decisions. This month he received 99 covers in the fiction category and 17 in the nonfiction category. Take a look at what he has to say about them.

Self-Publishing And Direct Sales: Pros, Cons And Problems from Forbes: A few months ago, I pulled my ebook from Amazon and decided that I would only sell direct for a while. I made that decision mainly because I was fed up with the hideously basic tools that Amazon provide and wanted to experiment more than Amazon would let me. Since then, I’ve released an anthology of non-fiction writing, A Passion for Science, which I’m also only selling direct as an ebook.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.