Mark Coker’s Publishing Observations and Predictions
While attending the San Francisco Writers Conference, I decided to drop in on Mark Coker’s session on the ten trends driving publishing now and in the future. Here’s what he had to say:
Look for larger, broader macro trends. Ten years ago, ebooks comprised one-quarter of one percent of the book industry. Today? Half of all books are ebooks, even though over the past three years ebook sales have been stagnant.
Mark noted that ebooks offer a more portable discovery and reading experience, the deliver is instant, and readers can adjust the font size to their personal preferences.
Trend one quarter of one percent of book industry were ebooks ten years ago