Have You Seen These Social Media Tweaks?

Make Way for Change on Social Media

Have you noticed all the changes happening on social media? Facebook is making most of the tweaks, but I’ve seen modifications in other places as well.

Today I thought I’d share a few items I’ve noticed that may convince you to use Pinterest, buy a Facebook ad, or just take note of what you can do these days on different platforms.

Let’s get started with my miscellaneous observations.

Facebook Advertising

There’s no doubt in my mind that when done correctly, Facebook advertising works. Some people catch onto it right away, others spend too much money, and then there’s me: I just don’t use it often enough.

When I launched my book, The Author’s Guide to Goodreads, on May 19th I thought I’d support the launch with a Facebook ad. Guess what? It worked.

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What to Post on Social Media Plus 38 Examples

What to Post on Social Media Plus 38 Examples by Frances Caballo

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process. ~~ Jane Green

Not Sure What to Post? Try These Ideas

Authors often ask me, “What should I post on social media?”

The answer is simple: Great content that your readers will enjoy. Social media and book marketing aren’t about you. Yes, you have books to sell and a blog you want your readers to visit. But in the end, everything you do is about the reader.

As such, the content you post will be driven by what motivates, moves, and meets the needs of your readers.

In other words, the content you post will need to be:

  • Informative
  • Interesting
  • And when images and videos are used, captivating
  • And at times, your content can be entertaining

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Social Media Guidelines for Newbie (& Experienced) Authors

Social Media Guidelines by Frances CaballoI love Merriam-Webster’s definition of the word newbie,

newcomer; especially: a newcomer to cyberspace

There’s no shame in coming to the field of publishing and online marketing right now. It hasn’t been around that long.

The fact that I’m not an early adopter and have learned so much is proof that you can be where I am in little time.

So just because the neighbor’s kid seems to know all about Instagram, Snapchat, and Twitter, don’t worry.

You don’t want to follow her or his advice. Kids come to social media as a way to connect in expanded ways with their friends.

You’ll be using social media to establish your brand and market your books. See the difference?

Free Social Media Cheat Sheet by Frances Caballo

So what the kid next door knows will not apply to you.

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Awesome Social Media Updates Authors Need to Know

Social Media Updates for Authors by Frances Caballo

Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest innovations, you’ll get mired in old ways that worked six months ago but have since bit the proverbial dust.

Snapchat

Perhaps you’re like some people I’ve met you believed that Snapchat was an app that would never apply to your marketing efforts. Well, that’s how social media is.

This little app easily found users among teens and soon big brands figured out how to use to reach their buying demographic.

Now even authors who write Young Adult novels and stories have even more reason to give it a second look.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


 

Snapchat, the app with a logo consisting of a ghostly icon on a blindingly yellow background, now has an app for authors.

That app is Hooked, and it allows Snapchat users to read stories on smartphones for free.

Hooked allows Snapchat users to read stories on smartphones for free Click To Tweet

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11 Ways You May Be Spooking Your Readers on Social Media

Don't Spook Your Readers on Social Media by Frances CaballoAs a child, I would frighten easily. I never entered a haunted house, and I hated clowns.

More accurately, clowns scared the bejeezus out of me.

And on Halloween one year, I visited neighborhood and when I knocked, instead of seeing a welcoming parent answer the door, a horrifying wolf did. (In reality, it was a tall boy wearing a scary wolf mask.)

I dashed down the stairs and across the street and narrowly escaped being hit by a car.

Do you have similar stories?

Now that we’ve all grown up, you might think that it would be difficult to scare others, especially your readers. Well, that’s not exactly true.

You may not frighten them to the point they scream with horror, but you can do things that will chase them away.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


 

Don't create a Facebook author page and then abandon it via @CaballoFrancesClick To Tweet

Let’s look at eleven situations that might be scaring off your readers, especially new readers.
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Authors: Enjoy Social Media Success with These Tips

 Social Media Success for Authors by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 34 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of blog posts with awesome tips about Social Media and, of course, I have tips to make you happier. 🙂 Enjoy!


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I want to start by mentioning that I live in Northern California and our neighboring county, Lake County, has been besieged by fires all summer. The biggest fire yet started recently, and if you’d like to help, you can contact the Red Cross. Survivors of the Valley Fire need everyone’s support.

Next, I want to mention that there’s a free, online author’s conference in October. The benefit of attending this one is you don’t have to buy a plane ticket or stay in a hotel. Just follow the link to learn more about the conference and the speakers. There will be some talented speakers at this event, including moi.

Feel Happier on Social Media

For today’s episode, instead of sharing my own tips I thought I would instead share a post I read on Fulfillment Daily called 7 Tech Habits Guaranteed to Make You Happier.

We can all feel happier at times, right?

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How to Step Up Your Author Presence on LinkedIn


4-27-15 Your Ultimate Guide to LinkedIn for Authors by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 27 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome tips about how to step up your presence on LinkedIn and, of course, I have your tip of the week. Enjoy!


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LinkedIn Statistics and Publishing Options

It’s been a long while since I’ve talked about LinkedIn. We all naturally gravitate to Facebook because it’s been around the longest and Twitter because we know how important it is for authors.

But what about LinkedIn? Did you know that it’s the most valued social media network among professionals?

According to Digital Marketing Research, LinkedIn has more than 350 million users with two new members joining every single second of the day.

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12 Things Every Author Should Know about Social Media

7-6-15 Social Karma

Social Media Isn’t QVC

I’ve been studying some authors in the last couple of weeks, and I realize that there are still too many writers out there who treat social media as though it were the QVC shopping channel.

Even authors who supposedly know better. As we talked on the phone the other evening, my friend also told me she now unfriends these authors.

That’s the risk.

You see, if you treat social media as though it were broadcast media, your readers – the people who buy your books and adore your writing – will also unfriend, unfollow, block and mute you.

What would happen to your book sales then? They’d head down the toilet.

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Friday Roundup: Survey Results and Social Media Tips for Authors

1-30-15The results from the Podcast Survey are back and I sincerely thank everyone who participated.

In the end, I decided to give away more than just 10 books; I actually gave 15 eBooks to the first cluster of people who responded. To those of you who took the survey, I extend another huge thank you.

Now let’s review the responses.

The majority of you use Twitter (100%!), Facebook (93.75%), Google+ (75%), and Pinterest (68.75%). Forty-three percent use Instagram.

Screen Shot 2015-01-20 at 12.13.55 PM

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Email Marketing or Social Media? Authors Need Both!

Indie Authors Need to Use Both Email Marketing and Social MediaSocial media workshops are all the rage at writers’ conferences but what about email marketing?

It would be smart if some conference leaders started including either mentioning email marketing or including sessions on how write effective email marketing messages.

The focus on email marketing may seem like a sudden shift, but it isn’t. Every webmaster worth her weight has been recommending that writers include an email sign-up form, along with a great giveaway, for years.

Pew Research recently gave further credence to this practice. In a study, it conducted, Pew Research discovered that found that 94% of employed adults use the Internet for work. This number is no surprise when you consider the widespread use of technology across industries.

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