Social Media, Websites, and How to Build an Author Platform

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There is always more we can learn about social media, improving our websites and building our author platform. The posts you’ll find below have great advice. I hope you have a chance to read each one.

The Business Rusch: Social Media Part 2 from Kristine Kathryn Rusch: Boy, there are a lot of misconceptions among writers about social media and a few of those misconceptions cropped up in last week’s post. If you haven’t read last week’s post, please do so now, because I’m not going to recap in this post. I’m just going to continue forward.

24 Things to Consider When Designing and Developing a Website from Social Media Today: From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website. It doesn’t end there, either. Web developers and designers must work together to produce websites that will be located by search engines, engage customers, and stimulate conversions. Whew! That’s a lot of pressure. Fortunately, the following 24 tips will guide you through the process of creating a unique user experience that inspires viewers to become loyal brand advocates.

Enhancing Your LinkedIn Profile (Part 2): 7 More Tasks and 23+ Tips from Social Media Today: Recently I updated and republished 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile, the first in a three-part series that offers a “crawl-walk-run” approach to helping folks upgrade their LinkedIn profiles from anemic to impressive and effective. The first post focused on a handful of basic things people should do to make sure they have created a respectable presence on LinkedIn that also lays a solid foundation to build on. Its ongoing popularity underscores the fact that even though LinkedIn is over ten years old, many professionals have barely begun to establish themselves properly on this professional network. If you haven’t read that post yet, I encourage you to check it out before proceeding with this one.

5 Hashtag Tracking Tools for Twitter, Facebook and Beyond from Social Media Examiner: Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Are You Ignoring This Simple Platform-Building Tool? How to Comment on a Blog from The Passive Voice: Whether you’re planning to self-publish or go the traditional route, every writer needs an author platform these days. Some authors obsess too much about platform and waste time on pointless overkill. (More about how to skip the time-wasting stuff in my post, 7 Ways Authors Waste Time Building Platform.) But others ignore it entirely, often because they’re not quite clear on what it means.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: mkhmarketing via photopin cc

 

This Week’s Menagerie: Self-Publishing, SEO, Pinterest & Book Pricing

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This week’s roundup is a menagerie of posts on self-publishing, link building for SEO, Pinterest, metrics and book pricing. It may seem like an odd assortment of articles but it isn’t. As self-publishers, we need to learn how to rise from obscurity and by understanding search engine optimization techniques, learning more about social media networks such as Pinterest and determining how best to price our books will help us to accomplish that goal. I hope you enjoy these posts as much as I did.

Issues on the Ether: Is Self-Publishing a Flying Leap? from Publising Perspectives: This post is a collection of tweets from writers in the self-publishing field about being an Indie author. There are some great comments here!

The Power of Authors and Content for Link Building from MOZ: Guest posting is a method of link building that seems to have been done to death over the past year. I’ve seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.

11 Ways to Quote and Promote Your Book Using Images from The Book Designer: Images grab attention. The popular phrase, “A picture’s worth a thousand words” illustrates this fact. Pinterest blew up overnight because people could share what they liked in an appealing visual format. This is also why it is important to have a beautiful book cover for your book. An attractive cover can draw in someone who is just browsing and entice him or her to make a purchase.

5 SEO Metrics You’ll Regret Not Measuring from Business to Community: In the world of SEO, tracking your metrics is also a huge factor in determining why some strategies work and others don’t. But since search engines are constantly updating their algorithms, it can be hard to SEOs to keep up with which metrics to track. For example, while keyword ranking and domain authority used to be extremely important metrics to track, their significance has decreased quite a bit with the launch of Google’s Hummingbird algorithm.

Business Rusch: Pricing Part 2 from Kristine Kathryn Rusch: The biggest mistake that indie writers make is the same one that traditional publishers make: they believe that just because something worked for one writer, it’ll work for all writers. I find it ironic that when there is such freedom of choice, writers glom together and believe that one way is the only way.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: HubSpot via photopin cc