Facebook, LinkedIn, Twitter & Blogging for Writers

5-16-14 LinkedIn - Frances Caballo

This week’s roundup of the week’s best posts include a post by the Queen of Blogging, Heidi Cohen; two posts on LinkedIn; and posts on Twitter and Facebook. Despite my very serious case of spring fever, I searched the blogosphere and found these informative posts that now enhance my own social media and blogging skills. I hope you like them as much as I do.

The Great Facebook Deep-Clean from New York Magazine: Five or six years ago, when Facebook was still in its adolescence, barely an hour passed in which I didn’t check the site for something new. Facebook was the best way — the only way, really — to share personal news, keep in touch with far-flung friends, and learn about people I’d just met. Every day, I spent hours scrolling through stories, commenting on photos and statuses, and posting my own updates. In the digital town square, I had a permanent bench.

5 Difficult Ways to Get Results from LinkedIn from Business2Community: LinkedIn recently celebrated the milestone of reaching 300 million registered users, and now celebrates its 11th birthday. As a public company, LinkedIn is exceeding analyst expectations and while its stock price performance has been somewhat of a roller coaster, overall it is performing well. As a user, these achievements are meaningless if you don’t know how to use the professional networking site for brand building and lead generation. So, I offer a few tips that require work. They’re only difficult if you’re unwilling to put forth the effort.

5 Easy Tricks To Attract Blog Post Attention [Research] from Heidi Cohen: It’s easy to say online audiences have short attention spans but the real answer is deeper than that. Unlike offline information, the links and different formats embedded in online content allow readers to take diverse paths. Each alternative forces readers to make a choice resulting in audience loss at each point.

5 Easy Ways to Make Your Facebook Fans Want to See Your Content from SteamFeed: I recently re-read an interesting Fast Company piece about the number of people who hide or block Facebook content even if they “Like” the brand or business. As the CEO of a software company that makes apps to use on Facebook Pages or embed on websites, one of my missions is to help businesses create content — including contests and forms – that increases the number of fans who engage and interact with a brand on Facebook.

5 Twitter Photo Options You Might Not Know About from Business2Community: Social media users are a visual-consuming community. Research indicates that social network updates that include images generate approximately 50% more likes and retweets than those that do not. Smartphones and tablets make creating engaging images easier than ever.Twitter users who are using the official Twitter app will notice changes to the image feature. In recent weeks, Twitter made these changes and if you’re like me, you missed the memo! Here’s a list of 5 new photo options on Twitter that you might not know about:

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: TheSeafarer via photopin cc

Facebook Reach, Blogging & Storytelling

Facebook Reach, Blogging & Storytelling

The declining reach of Facebook page posts was all the rage on the blogosphere. In case you haven’t heard, to improve the user’s experience, Facebook has made a series of changes that diminish the reach of our status updates in our fans’ news feeds. The Buffer blog does a good job at tackling this problem. It also, by the way, has a killer blog and I also included one of their posts on the benefits of storytelling. The posts by Heidi Cohen – a master at content marketing – Jeff Bullas, and The Write Life are also worth reading. I hope you enjoy them!

6 Ways to Combat Declining Facebook Reach from Buffer Blog: Nowadays, when I endeavor to check my Facebook statistics, I do so with the window open, birds singing, a pint of ice cream at my desk, and party jams playing on my jambox. I must balance the bad news with some good. Checking Facebook statistics has been bad news for a lot of us lately as we wrestle with declining numbers and shrinking reach. As the Facebook algorithm continues to change and adapt, we continue looking for answers. Why can’t we reach more fans with our updates? What kind of content should we be sharing?

The 10 Plagues of Visual Content Marketing from Heidi Cohen Actional Market Guide: Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, marketers may overlook the fundamental power of quality visual content. With over 350 million photos uploaded to Facebook on an average day (250 billion images uploaded to-date) it’s easy for your visual content to get lost in the social media content stream. Therefore you must plan ahead to ensure that you avoid the 10 plagues of visual content marketing.

Self-Publishing Secrets: 5 Free Amazon Services That Will Help You Sell More Books from The Write Life: While nearly everyone has heard of Amazon, fewer people know about all of its free services that benefit independent authors. If you self-publish your work, make sure you’re aware of these programs and tools that can maximize your book’s impact. Selling through Amazon is common among independent authors. Amazon is the largest online book retailer, and people trust it: millions of buyers have their credit card and shipping information already saved on their accounts (hello, one-click-to-buy!). The downside of selling on Amazon is authors don’t get access to customer information (like name and email addresses) and the royalties are lower than selling directly through an author website using services such as Gumroad, Sellfy or PayPal. If you’re willing to give up the above for a potentially higher sales volume, then here are the five main services at your disposal, for free, to get your book onto Amazon.com as an eBook or paperback.

How to Start a Blog: Step-by-Step Instructions from Jeff Bullas: Note: This is a wonderful, indepth post that you should definitely look at. So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. Literally. When I started JeffBullas.com a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog.

The Power of Storytelling: How To Get 300% More People To Read Your Content from Buffer Blog: Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks, and settle in to see what happens. And then… Nothing. Sure, you get some traffic. Maybe even a comment or two. But nowhere near the level of response that your breakthrough problem-busting content should be getting. It’s disappointing. And it happens to a lot of us. The problem is that valuable content isn’t nearly enough.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web