Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. Grow your email list.Click To Tweet. This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign.

At its core, marketing is nothing more than telling a story. Indies UnlimitedClick To TweetIt’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.

iTunes

About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Friday Roundup and A Survey for Authors

Marketing Tips and Podcast Survey by Frances Caballo of Social Media Just for WritersAs you know, I’m busy these days preparing for the launch the Social Media for Authors Podcast.

So far, I have recorded eight episodes and before I record too many more, I would love to have your feedback.

What I’d like to know is what would you most like to hear about in upcoming episodes.

So I developed a short survey for authors like you!

As I explain in the podcast, the new podcast isn’t about me and it isn’t for me; it’s for you.

You see, I’m purposely keeping the episodes short – about 11 minutes – so that you’ll have time to both listen to the podcast and check out the links I mention without spending too much time.

After all, I know that you’d rather spend your time writing.

I would love know what you’d like to learn in the podcast. So, I put together a very short survey with just four questions.

Now, here’s the fun part. The first ten people who answer my survey will receive a free eBook of my most recent book, Avoid Social Media Time Suck: A Blueprint for Authors to Create Online Buzz for Their Books and Still Have Time to Write.

[Read more…]

Friday Roundup: Resources for Indie Authors

10-3-14 Frances Caballo Social Media Just for Writers

This week’s Resources for Indie Authors focuses on social media and blogging tools to make your life easier. I also tossed in a post from the Blogging Wizard Blog about growing your email list that I liked. I hope you find these resources helpful.


How To Build Your Email List Through Smart Guest Blogging from Blogging Wizard, by Sue Anne Dunlevie: When it comes to growing your blog, one of the most effective and reliable methods is to utilize your opt-in list. Your list is a valuable source of targeted readers. Growing your list should be a top priority, but how do you go about doing that when you’re squarely focused on guest posting on other people’s blogs? Today I’ll show you how you can carry on guest posting and build your list at the same time.

14 Social Media Marketing Tools Recommended by the Pros from Social Media Examiner: Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.

How Much Should You Charge for Your E-Book? 7 Questions to Ask  from Make a Living Writing by Carol Tice:  One of the most-asked questions I got from writers who took my recent self-publishing survey was, “How much should I charge for my e-book?” There’s no simple answer to this one. Many factors go into this decision.

Seven Most Useful Writing Apps for #Authors from Where Writers Win: We’ve heard it said enough: “There’s An App” for that – Does it hold true for authors? We’d say so! In fact there are so many cool apps out there geared to writers that it’s hard to narrow ‘em down. But we have, and here’s seven of our favorites for the craft side of the writer’s life…

Add impact to your blog with these free tools by Jane V. Blanchard: For a little more than two years, I have been blogging and marketing my book. Over time, I have collected tools to help me work more efficiently and effectively. Some I used only temporarily, other are permanent implements in by writer’s toolbox. Let me tell you about them and how you can add impact to your blog with these free tools.

photo credit: Dwonderwall via photopin cc