Want in on a secret? Email marketing rocks!

Rock your readers' world with email marketingWould you like to know a secret? One that social media managers might not freely reveal?

Here it is: Email marketing is in some ways more effective than social media.

Really? Let me backtrack a bit.

Admittedly, they are two different animals. If you send too many emails to your list or the information isn’t relevant to your audience, you’ll lose your subscribers fast.

But, if you send promos, freebies, and relevant information, they will love every email you send.

Social media can refer traffic – it certainly sends traffic to my website. But what social media is best at is engagement. By its very nature social media is social so if you’re not making time in your day to socialize with your readers, well, you’ll losing out on a huge benefit of the social platforms.

Social media is best at engagement - email marketing at traffic referralClick To Tweet

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Are Press Releases Dead? Is Email Marketing Important?

Press Releases - Email Marketing - Frances Caballo

Summer is here and I couldn’t be more thrilled. Get outside. Observe. Take in the fresh air and let it all feed your creative side and breathe new life into your writing. Most of all, relax and have some fun. You’re doing what you love, right? Writing books, selling books, and living the life you’ve dreamed of. So go for it. Feel the sand on your feet, touch a tree, and dance in the sunlight. I recently took my dog to Carmel Beach at 7 am and it was beautiful, serene. Sure, there were dogs off the leash and that was the part of the fun. To let my Dixie run into the water, play with other dogs, and enjoy the energy surrounding her was thrilling to watch. What are you doing this summer? I’d love to know!


This week’s roundup is again filled with an array of wonderful information touching on press releases, email marketing, the problems inherent to being one expert, and more. I hope you enjoy the selection.

Brexit: Twilight of the Experts? by Joel Friedlander: “There’s a specific problem that subject-matter experts run into when they attempt to interact with newcomers. As you gain expertise, you naturally evolve away from the open-minded inquiry that typifies most newcomers. When you don’t know much, you’re open to just about anything. As you get more educated, the options narrow, and that’s not necessarily a bad thing, it’s part of the process of becoming more experienced yourself.”

Note: This post by Joel Friedlander is an excellent reminder to nonfiction bloggers If your information is too advanced, or you forget to cover the basics, you’ll lose readers who can benefit from your expertise.

Don't forget to cover the basics for readers new to your field of expertiseClick To Tweet

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Email Marketing or Social Media? Authors Need Both!

Indie Authors Need to Use Both Email Marketing and Social MediaSocial media workshops are all the rage at writers’ conferences but what about email marketing?

It would be smart if some conference leaders started including either mentioning email marketing or including sessions on how write effective email marketing messages.

The focus on email marketing may seem like a sudden shift, but it isn’t. Every webmaster worth her weight has been recommending that writers include an email sign-up form, along with a great giveaway, for years.

Pew Research recently gave further credence to this practice. In a study, it conducted, Pew Research discovered that found that 94% of employed adults use the Internet for work. This number is no surprise when you consider the widespread use of technology across industries.

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Email Marketing, Twitter Analytics, Facebook Changes & SEO for Writers

social media

Each of the posts included in this roundup contains information to help author entrepreneurs succeed in their writing careers. If you haven’t started an email newsletter, start one soon and read the post listed below for some great tips. Even though I seem to include a post on SEO each week, I’ve included another because it’s important to learn as much as we can about this topic so that we can rise from obscurity and become more discoverable. There’s also a post on Twitter’s new analytics feature and information about Facebook’s recent change, which downgrades calls to action that include “please Like” and “please share.” Keep reading for further details on each of these great topics.

5 Quick Tips on How to Email Market like a Rock Star from Social Media Today: Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences. While you may have heard about email marketing almost constantly, you may not necessarily know how to do email marketing. Here then, are five effective and successful tips on how to email market:

Classic SEO is Like Counterfeiting Money from Business to Community: esterday, Expedia felt the full wrath of Google’s power: Google punished Expedia for trying to manipulate its search results through questionable SEO tactics. Expedia’s visibility in search results fell 25% and, as a result, their stock took a 5% hit (a value of about $450M). SEO has always been highly sought after and an extremely lucrative business, because appearing high in Google searches is obviously extremely important, as Expedia found out yesterday. After all, a new DeepField study just released shows that Google now receives more traffic than Facebook, Twitter, and Netflix COMBINED. But the problem with SEO as a business it’s that it’s a lot like counterfeiting money.

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More from TechCrunch: In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable.

Should I Use Google Authorship? from Business to Community: Google Authorship is a solution that Google came up with to connect a piece of content with the Google Plus profile of its author and help eliminate duplicate content, reduce spam and increase quality content. By linking the content to the actual author, it helps strengthen search results instead of relying on bots to make their rankings. Everyone screams “Content is King!” Well, targeted content is king, so Google came up with this solution to help authors get their content found more easily.

How To Be a Successful Self-Publishing Author in 2014 from Mike Fook: Becoming a successful author of fiction ebooks in 2014 does not have much to do with anything extra you do besides publishing your schlock and waiting for the money to roll in. If you can write well, and a large group of people agree with you, and can find you, you’ll do well enough as you begin. You’ll be KILLING IT later on if you make a lifelong effort of it.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

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