What Are the Trends in Publishing? Here Are 10 Mark Coker Identified

Mark Coker on 10 Publishing Trends

Mark Coker’s Publishing Observations and Predictions

While attending the San Francisco Writers Conference, I decided to drop in on Mark Coker’s session on the ten trends driving publishing now and in the future. Here’s what he had to say:

Trend 1
Look for larger, broader macro trends. Ten years ago, ebooks comprised one-quarter of one percent of the book industry. Today? Half of all books are ebooks, even though over the past three years ebook sales have been stagnant.

Mark noted that ebooks offer a more portable discovery and reading experience, the deliver is instant, and readers can adjust the font size to their personal preferences.
Trend one quarter of one percent of book industry were ebooks ten years ago

Over the past three years ebook sales have been stagnant Click To Tweet

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Everyone’s Reporting on eBook Sales But Who Is Telling the Truth?

Everyone's Reporting on eBook Sales But Who Is Telling the Truth? by Frances CaballoI just got off the phone with a man trying to sell me insurance. He asked me what I did, and I told him I was a writer. “Fiction or nonfiction?” he asked. “Fiction.”

He said excitedly that he had just finished a couple of novels lately, and that he really enjoyed them — “The first books I’ve read in a few years,” he said. I asked him if he read them as paperbacks or eBooks, and his answer completely surprised me.

“Hard cover,” he said.

“Really?” I was astonished. I’m a writer, an instructor of creative writing, and I have a healthy budget for buying books. But I still almost never buy hard covers; I think their prices are far too high. The last hard cover book I got was a Christmas present.

“You plunk down $28 dollars for a hard cover?” I asked him.

Well, no, he admitted. He gets them second-hand from his father-in-law. He doesn’t generally buy books himself.

That made more sense to me.

Have eBook Sales Flattened, Or Is It Just Hype?

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Self-Publishing Scandal, Brand Yourself & Writing Tips

Fall Leaves

It’s fall and in Northern California that means we have cool mornings and evenings, and warm afternoons with the temperature settling well into the 70s. There’s just a hint of winter in the cool breeze. With this type of weather it’s difficult to stay ind

Bloomsbury Seeks Deal With Author Solutions from Let’s Get Visible by David Gaughran: The publishing world has been turned upside down by ebooks and self-publishing. All the old middlemen – agents, publishers, distributors, retailers – are scrambling to reinvent themselves, trying to remain relevant in a digital world. Self-publishing is big business. By my estimates, self-publishers have captured 30% of the US e-book market. And everyone wants a slice. Unfortunately, many organizations are prepared to do pretty much anything to make sure they get theirs.

Pixar’s 22 Rules of Storytelling from BookBaby Blog by Chris Robley: The animation studio Pixar has produced so many successful films, not because those films are full of fancy visual pyrotechnics (though they often are), but because Pixar’s writers, directors, and animators privilege plot, empathy, and character development above all else. Pixar storyboard artist Emma Coats provides a glimpse into her own creative process and lists 22 rules for sturdy yet surprising narrative construction.

Brand The Author, Not The Book! from Book Promotion.com by Rachel Thompson: At least three people asked me this week the same question: do I brand myself the author or my book(s)? What happens when I release my next book(s)? To piggyback a bit off Lori’s last article ‘Why You DON’T Need A Website For Each Book‘ earlier this week (great article, please read it), I feel strongly the same concepts she spoke about in her article apply to your overall author platform. If you market your book and not you, the author, you risk not only creating all types of extra work for yourself, but diluting your branding as well.

What One of the World’s Great Novelists Learned About Writing from David Ogilvy from CopyBlogger: His novel, Midnight’s Children, won the Man Booker Prize in 1981, and in 2008 the novel was named the Best of the Bookers, the best Booker winning novel since the prizes’ inception. However, before Sir Salman Rushdie was a famous, knighted novelist, he was a copywriter under the suspender-wearing, direct marketing pioneer, David Ogilvy. Yes, that’s right. The great novelist learned from the great copywriter.

In the Digital Publishing Era, Content Trumps Platform from PublishingPerspectives by Edward Nowotka: This past Friday people working in all aspects of digital and online publishing came together to talk about the future of publishing at Rewrite the Web in Berlin.  The day-long think tank covered topics from the publishing house of the future (Dr. Siv Bublitz, Ullstein Verlag) to how we read (Henrik Berggren, Readmill), writing so we can be found (Jens Redmer, Google) and Hybrid Authorship (Joanna Penn), along with collaborative writing with readers (Ashleigh Gardner, Wattpad) and redefining journalism (Bobbie Johnson, Matter).

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

 

 

The Best Posts on Self-Publishing This Week

Practic tips for marketing your books on the social web

self-publishing, Social Media Just for WritersI found so many posts on self-publishing this past week that were  helpful for writers that it was difficult to narrow the articles for my Friday Roundup. Now that I’ve done the work, sit back and enjoy these. I  hope you find the articles about self-publishing that I list below informative and inspiring!

Here they are: 

The Future Of Self-Publishing – When Forbes Magazine speaks, we all listen, right? Well, usually. This title was so enticing that I couldn’t resist reading the article and posting it here for you to see. 

Ebooks: The Long and the Short of It – As Indie authors, we need to learn as much as possible about the industry of eBooks, right? This is a great post with a prediction that 2017 will be the biggest year yet for eBooks. 

Best Editing Tip Ever #2 – Mobi Files! – Read about how cover artist Jan Marshall converted a client’s book before uploading it to Kindle. If she can do it, so can we, right?

How Mike Michalowicz Went From Unknown, Self-Published Author To Mainstream Publishing Success – We all love these types of stories, don’t week. I find them inspiring.

Author Mike Michalowicz self-published his first book and is now a prominent author. (Photo credit: Wikipedia)

How I Run My KDP Select Free Promotions – Are you planning a KDP Select promotion on Amazon? You might want to read this article to get some ideas about how you can promote it. 

Which post was your favorite this past week!

 

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.