Indie Author Weekly Update – April 28, 2017

ndie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, social media, the importance of author bios, Amazon Central Author pages, and more. I hope you enjoy the list of books Joanna Penn recommends and the blogging post by Jeff Bullas, one of my favorite social media bloggers.


Indie Author Updates

How to Create a WordPress Blog in 5 Minutes by Jeff Bullas: “I started my blog using the WordPress platform and I have found it a great technology to publish your content online. A WordPress theme provides flexibility and customisation features that Facebook could never provide.”

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Indie Author Weekly Update February 3, 2017

Indie Author Weekly Updates

Today’s Indie Author Weekly Update encompasses every topic, from increasing ebook sales to book promotion and from Facebook to building a website. I hope you enjoy these blog posts from across the internet from experts in publishing and social media.

On a personal front, I’m busy getting ready for the San Francisco Writers Conference, where I’ll be teaching two sessions and participating in two panels. If you’ve never been to this conference, you should check into it. Even if you can’t attend the entire conference, there are pre- and post-sessions that are available separately. Besides, you can’t beat the setting: the conference is at the Mark Hopkin Hotel. I hope to see some of you there.


Indie Author Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales  Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

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Indie Author Weekly Update – January 27, 2017

Indie Author Weekly Update

Welcome to today’s Indie Author Weekly Update. You’ll see new bloggers on a range of topics from ebook sales to Snapchat spectacles to hashtags.

On a personal note, we received a break from the storms. Yes, finally. The sun has even shined a few hours every day. Thank you for your patience as I return to my regular blogging schedule.


Indie Author Weekly Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales from Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

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Indie Author Weekly Update January 6, 2017

 Indie Author Weekly Update

I hope you enjoy this installation of the Indie Author Weekly Update. I’ve got quite a potpourri for you. Don’t miss Jane Friedman’s look at platform building as well as Joanna Penn’s video on looking forward to accomplishing your goals in 2017. Both are great pieces. There are many great posts in this week’s update and I hope you have time to check them all out.

On a more personal note, I hope you had a lovely holiday break. I know that I did. And best of all, it’s been raining here in Northern California, where we’ve suffered a terrible drought in recent years. So that’s cause for celebration, right? Okay, get busy and enjoy the weekly updates!


Indie Author Updates

Building a Platform to Land a Book Deal: Why It Often Fails from Jane Friedman: Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication.

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Indie Author Weekly Update December 16, 2016

Indie Author Weekly Updates

Welcome to another edition of the Indie Author Weekly Update. There were so many brilliant posts on the internet this week that I hope I’ve captured the finest among them. Or at least I’ve gathered those that will most serve you in your writing career.

I chose the above picture today because lately it seems to either rain or be foggy. I can’t complain though. The drought has been, well, awful and I welcome any form of moisture that comes from the sky. Besides, I grew up in Monterey, which has the same weather patterns as San Francisco, so I rather like the fog. I hope you’re enjoying the weather and the season wherever you are.


Indie Author Updates

Today’s Indie Authors Are Media Owners from Joel Friedlander: “Have you ever thought about the fact that you’re a media owner? It’s a weird thought, isn’t it? Yet, it’s probably true. Yeah, probably. Why the modifier? Well, not every author has a self-hosted blog and website. But if you have both, guess what? You’re definitely a media owner.”

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Indie Author Weekly Roundup September 30, 2016

Indie Author News This WeekAs an indie author, what steps are you taking to sell more books? How to sell more books is the continual question for authors and so I hope this week’s indie author weekly roundup will provide some answers for you.

And …

Don’t forget to sign up for next Tuesday’s Conversations with Frances when I’ll be interviewing blogging and self-publishing expert Joel Friedlander. You’ll have plenty of opportunities to ask him anything you’d like as well. So join us October 4 at 11 am.


Indie Author Updates

10 Things Authors Need to Stop Doing on Social Media Immediately from Digital Book World: “Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of any of the following social media practices, for the sake of your readership, please stop immediately.”

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Indie Author Weekly Roundup September 2, 2016

ndie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup focuses on book marketing. There are a diversity of related topics and opinions in the selection below. I hope you enjoy them.

Can you believe it that summer is drawing to a close? I’m rather bummed because we dance at outdoor concerts all summer long (at least four days a week) but I guess the upside is that there will be more time to read and write, eh? Here’s to new things to come!


Indie Author Weekly Roundup

Authors: Boost Book Marketing with These 5 Apps – A post I wrote for Joel Friedlander’s blog: “In the words of a certain presidential candidate in today’s online world, images are “huge.” In other words, if content is king, then images are, well, Godzilla. Let me explain. In 2014, mobile marketing took over online navigation. People who surf the web using a desktop computer are in the minority. What’s the next big thing? Well, it’s already here: images. Pinterest, Instagram, and Snapchat are popular because they are image- and video-based.”

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Friday Roundup and A Survey for Authors

Marketing Tips and Podcast Survey by Frances Caballo of Social Media Just for WritersAs you know, I’m busy these days preparing for the launch the Social Media for Authors Podcast.

So far, I have recorded eight episodes and before I record too many more, I would love to have your feedback.

What I’d like to know is what would you most like to hear about in upcoming episodes.

So I developed a short survey for authors like you!

As I explain in the podcast, the new podcast isn’t about me and it isn’t for me; it’s for you.

You see, I’m purposely keeping the episodes short – about 11 minutes – so that you’ll have time to both listen to the podcast and check out the links I mention without spending too much time.

After all, I know that you’d rather spend your time writing.

I would love know what you’d like to learn in the podcast. So, I put together a very short survey with just four questions.

Now, here’s the fun part. The first ten people who answer my survey will receive a free eBook of my most recent book, Avoid Social Media Time Suck: A Blueprint for Authors to Create Online Buzz for Their Books and Still Have Time to Write.

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Predictions, Marketing Tips and Blogs Writers Need to Read

1-3-14We are well on our way into 2014, but what will the year bring us? This week’s roundup offers predictions for ebooks and digital publishing, marketing tips and blogs writers will want to check out, and suggestions to inform your social media marketing strategy. I hope you enjoy the selection. I’m also including a bonus post I found on fonts that is captivating.

 Ten Bold Predictions for Ebooks and Digital Publishing in 2014 by Digital Book World: It’s been another exciting year for the publishing industry – perhaps the most dynamic in the history of the business. In 2013, all ebooks by publishers became subject to retailer price controls and ebook prices plummeted. At the same time, ebook revenue growth has tapered off even as many of the largest publishers still reported digital gains. A handful of ebook subscription businesses were launched and libraries won some key victories in their fight to bring ebooks from all publishers to their patrons.

Book Marketing Ideas You Should Apply by Writers and Authors: Infogrphic.

Marketing for the Long Haul: The Shifting Ground of Book PR in 2014 by Digital Book World: When it comes to book publicity and promotion, the predominant strategy has always been, for better or worse, “big splash out of the gate.” The resulting typical PR time frame for most books hovers in the two- to three-month range for titles that show signs of catching on with readers; even less for books that don’t show immediate signs of life.

4 Stats To Inform Your 2014 Social Marketing Strategy by Social Media Today: As 2013 draws to a close, brand marketers and social media strategists have the opportunity to reflect on learnings from the past year.  While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going into 2014.

Top 10 Blogs for Writers 2013 – the Winners by Write to Done: When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.

The science behind fonts (and how they make you feel) by Mikael Cho: I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read.

There you have it. Marketing tips and blogs writers will want to follow in 2014, a great piece on fonts, and social media suggestions to drive your strategy.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web