Secrets of Successful Book Launches with Howard VanEs

In this webinar, as part of my Conversations with Frances series, I interviewed Howard VanEs about successful book launches. A master at selling books, Howard shared some of his best strategies.

Here are some notes from our conversation:

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Indie Author Weekly Update – April 21, 2017

Indie Author News

This week’s Indie Author Weekly Update focuses on social media news including what’s new with Instagram and how best to use Pinterest.


Indie Author Updates

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users from AdWeek: “Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.”

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How to Get Attention for Your Book on Amazon

search
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. As a guest on my webinar series, Conversations with Frances, she wowed the audience with her knowledge of Amazon and how to get your books more visible.

She started her talk with a revolutionary thought: “No one should care about rankings on Amazon,” she said. “Concern yourself with searchability instead.”

Amy Collins

Amy Collins

Amy continued to make numerous points, including these:

For print books, you can  use https://sellercentral.amazon.com to start selling online. That’s assuming you purchased 1,000 copies of your book and need to be a reseller on Amazon. Amazon will charge you between $40 to $100/month.

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10 Quick Tips About Social Media

10 Quick Tips About Social MediaIf you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.

Don’t get disheartened.

There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.

Take it from someone who works in social media every day.

As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.

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Indie Author Weekly Update – March 24, 2017

Indie Author Weekly Update

Today’s edition of the Indie Author Weekly Update is jam-packed with seven posts across nearly the entire spectrum of information that indie authors need to know.

Don’t miss Joanna Penn’s podcast interview of Mark Dawson or Self-Publishing Relief’s tips on how to make your book stand out on Amazon. There are great tips in these posts.


Indie Author Updates

Everything you need to know about hashtags from Lilach Bullock: “Ever since the first hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge part of some of the biggest social networks. So in this blog post, I will be covering everything there is to know about hashtags: the do’s and don’t’s, how, where and when to use them, and the top hashtag tools on the market.”

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Blockbuster Author Kevin Tumlinson Reveals His Writing and Book Marketing Secrets

Kevin TumlinsonSeveral months ago I used Draft2Digital to convert one of my books to an ePub and distribute it to online book retailers. I was impressed by the customer service I experienced and how easy the staff made the entire process for me.

Then, I recalled hearing Kevin Tumlinson of Draft2Digital speak on Joanna Penn’s podcast about eight months ago and decided to invite him to join my Conversations with Frances webinar series.

Earlier this month I interviewed Kevin Tumlinson, marketing director for Draft2Digital and a bestselling author. We had a wide-ranging conversation about Draft2Digital and Kevin’s writing and book marketing tips. Here are some of the points we covered:

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What Are the Trends in Publishing? Here Are 10 Mark Coker Identified

Mark Coker on 10 Publishing Trends

Mark Coker’s Publishing Observations and Predictions

While attending the San Francisco Writers Conference, I decided to drop in on Mark Coker’s session on the ten trends driving publishing now and in the future. Here’s what he had to say:

Trend 1
Look for larger, broader macro trends. Ten years ago, ebooks comprised one-quarter of one percent of the book industry. Today? Half of all books are ebooks, even though over the past three years ebook sales have been stagnant.

Mark noted that ebooks offer a more portable discovery and reading experience, the deliver is instant, and readers can adjust the font size to their personal preferences.
Trend one quarter of one percent of book industry were ebooks ten years ago

Over the past three years ebook sales have been stagnant Click To Tweet

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Indie Author Weekly Update – February 24, 2017

Indie Author Update

Here’s another edition of the Indie Author Update. This week’s topics include book marketing, Facebook advertising, and blogging tips.

Kevin TumlinsonI hope you join me for the next  Conversations with Frances when I interview Draft2Digital marketing director and blockbuster author Kevin Tumlinson. Kevin is considered a prolific author, and was named one of Shelf Media Group’s 100 Notable Indies in 2016. I hope you’ll join us on March 1st at 1 pm PST as he shares his marketing tips.


Indie Author Updates

10 Tips To Up Your Book Marketing Skills Right Now by Rachel Thompson: “The basic premise of book marketing is this: write great books that people want to read, then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. I self-pub’d my first three books and invested in those services through scrimping and saving. Now you can crowdfund. It’s doable.”

Write great books and then effectively market them. Click To Tweet

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Getting lost in time online? 4 Tips to Keep You Focused

Social Media in 30 Minutes a Day4 Tips to Keep You Focused (And So Much More!)

Instead of my usual text-based blog, this week I present a vlog for you. It’s the session I gave at last week’s San Francisco Writer’s Conference. If you were unable to attend the conference or  my session, you can see and hear it now. I hope you enjoy it.

 

Social Media in 30 Minutes a Day by Frances CaballoThe basis of my presentation was a book I published late last year titled Social Media in 30 Minutes a Day. To have access to the apps I recommend and the cheatsheets, purchase the book.

 

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Kevin TumlinsonThe next free webinar, Conversations with Frances, featuring Kevin Tumlinson of Draft2Digital, is March 1st. Plan ahead by signing up now.

 

 

Indie Author Weekly Update – February 17, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update includes posts on several topics from Pinterest to book marketing to attracting more traffic to your blog. I hope you enjoy this week’s selection.

Today I’m in San Francisco at the San Francisco Writer’s Conference. It’s my favorite conference and I’m fortunate that I get to present every year. Meanwhile, the rain has returned to Northern California so wish me luck as I drive to and from San Francisco

Indie Author Updates

Not Writing for Writers from Writer Unboxed: “The best idea I had for my first book came while I was raking leaves the backyard with my dog and realized that my main character also needed a dog. And then, to the soothing sounds of my rake scratching through the grass while I gathered cottonwood leaves into piles, I worked through the all the ways my character could and couldn’t acquire her new best friend. When I sat down to write, I knew exactly what she would do.”

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