Email Marketing, Twitter Analytics, Facebook Changes & SEO for Writers

social media

Each of the posts included in this roundup contains information to help author entrepreneurs succeed in their writing careers. If you haven’t started an email newsletter, start one soon and read the post listed below for some great tips. Even though I seem to include a post on SEO each week, I’ve included another because it’s important to learn as much as we can about this topic so that we can rise from obscurity and become more discoverable. There’s also a post on Twitter’s new analytics feature and information about Facebook’s recent change, which downgrades calls to action that include “please Like” and “please share.” Keep reading for further details on each of these great topics.

5 Quick Tips on How to Email Market like a Rock Star from Social Media Today: Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences. While you may have heard about email marketing almost constantly, you may not necessarily know how to do email marketing. Here then, are five effective and successful tips on how to email market:

Classic SEO is Like Counterfeiting Money from Business to Community: esterday, Expedia felt the full wrath of Google’s power: Google punished Expedia for trying to manipulate its search results through questionable SEO tactics. Expedia’s visibility in search results fell 25% and, as a result, their stock took a 5% hit (a value of about $450M). SEO has always been highly sought after and an extremely lucrative business, because appearing high in Google searches is obviously extremely important, as Expedia found out yesterday. After all, a new DeepField study just released shows that Google now receives more traffic than Facebook, Twitter, and Netflix COMBINED. But the problem with SEO as a business it’s that it’s a lot like counterfeiting money.

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More from TechCrunch: In a move that could give brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets, and follows. If Twitter can teach publishers how to create better content, the service as a whole will become more informative, engaging, and monetizable.

Should I Use Google Authorship? from Business to Community: Google Authorship is a solution that Google came up with to connect a piece of content with the Google Plus profile of its author and help eliminate duplicate content, reduce spam and increase quality content. By linking the content to the actual author, it helps strengthen search results instead of relying on bots to make their rankings. Everyone screams “Content is King!” Well, targeted content is king, so Google came up with this solution to help authors get their content found more easily.

How To Be a Successful Self-Publishing Author in 2014 from Mike Fook: Becoming a successful author of fiction ebooks in 2014 does not have much to do with anything extra you do besides publishing your schlock and waiting for the money to roll in. If you can write well, and a large group of people agree with you, and can find you, you’ll do well enough as you begin. You’ll be KILLING IT later on if you make a lifelong effort of it.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: mkhmarketing via photopin cc

 

This Week’s Menagerie: Self-Publishing, SEO, Pinterest & Book Pricing

Social media

This week’s roundup is a menagerie of posts on self-publishing, link building for SEO, Pinterest, metrics and book pricing. It may seem like an odd assortment of articles but it isn’t. As self-publishers, we need to learn how to rise from obscurity and by understanding search engine optimization techniques, learning more about social media networks such as Pinterest and determining how best to price our books will help us to accomplish that goal. I hope you enjoy these posts as much as I did.

Issues on the Ether: Is Self-Publishing a Flying Leap? from Publising Perspectives: This post is a collection of tweets from writers in the self-publishing field about being an Indie author. There are some great comments here!

The Power of Authors and Content for Link Building from MOZ: Guest posting is a method of link building that seems to have been done to death over the past year. I’ve seen endless articles that discuss the latest advanced search operator that will help you find new guest posting opportunities.

11 Ways to Quote and Promote Your Book Using Images from The Book Designer: Images grab attention. The popular phrase, “A picture’s worth a thousand words” illustrates this fact. Pinterest blew up overnight because people could share what they liked in an appealing visual format. This is also why it is important to have a beautiful book cover for your book. An attractive cover can draw in someone who is just browsing and entice him or her to make a purchase.

5 SEO Metrics You’ll Regret Not Measuring from Business to Community: In the world of SEO, tracking your metrics is also a huge factor in determining why some strategies work and others don’t. But since search engines are constantly updating their algorithms, it can be hard to SEOs to keep up with which metrics to track. For example, while keyword ranking and domain authority used to be extremely important metrics to track, their significance has decreased quite a bit with the launch of Google’s Hummingbird algorithm.

Business Rusch: Pricing Part 2 from Kristine Kathryn Rusch: The biggest mistake that indie writers make is the same one that traditional publishers make: they believe that just because something worked for one writer, it’ll work for all writers. I find it ironic that when there is such freedom of choice, writers glom together and believe that one way is the only way.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

photo credit: HubSpot via photopin cc

 

3 Essential Tools for Writers: Marketing, Twitter and Blogging

You write your book, find a cover designer and graphic artist, and send that novel or anthology out into the world. But wait, now you have to market it. And use Twitter. Oh, yeah, you have to start blogging too. If you are still learning how to maximize social media to broaden your readership, then these posts on marketing, Twitter and blogging are essential reading. Besides, they’re written by some great pros in the industry. Enjoy them!

The Hidden Secrets of Marketing from State of Digital: Definitely the Pandora’s box opened by Edward Snowden about the massive espionage, that the NSA did of millions of citizens around the world, has been – and will be for many months – one of the hottest news, and it has ironically made more popular among the public the (bad) practices that the big Internet companies (Google, Facebook, et al) follow regarding the use of our private data.

11 Web Marketing and Social Media Trends That Will Shape 2014 from Social Media Today: Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content.

If You Don’t Enjoy Marketing, You’re Doing It Wrong from Let’s Get Visible: Sometimes marketing can seem like a Sisyphean task. There’s always something you could do to promote your work, and there’s never enough hours in the day. Many writers are already hard-pressed with demands from the rest of their lives and have to battle hard to carve out writing time. The pressure to promote squeezes that precious writing time even further.

How to Use Twitter’s New Timelines from Business to Community: Twitter’s new timeline feature gives users more control over how their tweets are organized and offers some creative alternatives to simply posting to your feed and watching your tweets quickly disappear into the swirling current of handles and hashtags.

8 Smart Tips to Maximize Your Blog Content from Positively Peg: Creating a great article for your blog is a long process and it takes time to craft the perfect headline, write an interesting article and then find a photo. Many bloggers stop working once they hit publish and wonder why no one is coming to their blog or sharing. Cross promoting your blog content across social media platforms sounds complicated but once you put it into your routine, you’ll find that it’s worth the effort.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.