Self-Promotion Guidelines, Branding Hacks, and Marketing Tips for Writers

6-27-14

How much promotion is too much? That’s a question that authors need to ask themselves. “Experts” tell us to follow the 80/20 rule. (80% of the time we promote information pertinent to our niche while 20% of the time we can promote our books and blogs.) Guy Kawasaki says we should follow the 90/10 rule. Well, there’s a somewhat new standard explained in a post below by the folks at Buffer. This week’s roundup also features a post on how to create shareable content, an article on Joel Friedlander’s soar to blogging success, and articles on branding hacks and marketing tips for writers. I hope you enjoy them.

How to Create Highly Shareable Blog Content Using Facebook from Social Media Examiner: Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

The Art of Self-Promotion on Social Media from Buffer Blog: Introduced by TA McCann from Gist.com, the 5-3-2 rule of social media sharing aims for a blend of your content, others’s content, and personal updates. Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).

Joel Friedlander: At 62 Launches Book Publishing Blog And Today Earns $46,000 Pay Days from Yaro Starak: In 2010, at 62 years old, Joel Friedlander decided to get back into the industry he left many years prior – independent book publishing. He started a blog, TheBookDesigner.com, which focuses on elements of book design like spacing, margin, typography and layout. In the same year he enrolled in my Blog Mastermind program. As you will hear Joel explain during our interview, he’s done launch campaigns that have made from $33,000 to $46,000 in just five days, he has raised his consulting fee from $75 to $350 an hour, created a successful e-commerce site that sells book design templates and so much more.

8 personal branding hacks to help increase your online visibility from The Next Web: How do you become someone worth talking to, or even better, worth talking about? You tell stories through native content.

Sell More Books by Giving Away Your Content- By Cathy Stucker from Marketing Tips for Authors: Many businesses have learned that content marketing is an inexpensive and effective way to attract new customers. Content marketing simply means distributing useful information to attract your perfect customers. Who better to do that than authors and publishers?

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: Geralt via Pixabay.com

Author Branding and Social Media for Writers

The photo for this week’s post represents branding. That may seem strange since three of the posts in today’s Roundup are about social media for writers. The reason I chose this image is to emphasize that we leave footprints of our brand everywhere we travel online.

So what is branding for an author? Brand can be defined as someone’s lasting impression of you. For example, how do you feel when you see a can of Campbell’s soup? If your mother included this brand of soup in your diet as a child, then you may have warm feelings about it. How do you feel when you see a book by Hemingway? You might have a lasting impression of his tight dialogue. How do you feel when you see a novel by Gabriel Garcia Marquez? You know that you’ll be suspending logic as you enter his world of magical realism as you lose yourself in a small town in Colombia.

What feeling do you want your readers to have about your books? What can they always expect? The answers to those questions determine your brand and what you post on social media will determine your brand.

Top 3 Marketing Mistakes in Social Media Right Now from Business 2 Community: Ever since social media took off, businesses have jumped on the bandwagon to tap the online market. Social media marketing is now a fixture in any online marketing strategy. Originally, it was all about SEO, now it’s about content. Many businesses have learned the value of social media, but not all of them are using it the right way

Breaking the conventional rules are the only way to succeed at social media from Curation Galore: Use social media the way it was originally intended - not as a broadcast platform - but as a way to personally connect with people in an unprecedented way, says Sarah Mason in her honest and thought-provoking article. Social media users are not just numbers on a list.

7 Useful WordPress Twitter Plugins from Search Engine Journal by Nikhil Jain: Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social networking, but on the world in general. Who can forget the Egyptian Revolution of 2011, where the site gave hundreds of Egyptians a platform to share the truth of what was going on when nearly all other options had been restricted? Never before had a social media service been used in such a paramount way and it was a huge wake up call about how powerful the site could be: if you want to get a message out quickly and to as many people as possible, Twitter is the way to do it.

What is branding? from Creative Ramblings by Cendrine Marrouat: Branding is what helps you make people aware of your existence, as well as the existence of your products and/or services. And yet, many entrepreneurs, especially independent artists, still do not understand the concept.

5 Hot Tips to Boost Your Social Media Presence from Red Website Design Blog: Making your social channel a lively and vibrant community, isn’t such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition. Doing good on social media won’t be enough to grow your audience and level of engagement. Let me put it his way: if you play by the rules, ROI won’t be the logical next step.

 

socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+