Do you feel as though you’re so behind that you’ll never catch up?
Are you hoping privately that social media will just go away so you’ll never have to learn it?
Or do you believe that it’s useless to learn social media since it’s always changing, and you’ll always be behind?
Well, guess what? Social media isn’t going away. Yes, it will continue to evolve, but it’s here to stay. And that’s awesome because social media levels the marketing playing field between traditionally published authors and independently published authors.
Even though you’ll need to keep up with some of the changes over time, that’s no reason to despair. After all, all the changes won’t apply to your book marketing efforts.