Yes, I am tired of eating turkey but my week brightened when I read two great posts by Jeff Bullas. If you don’t already follow him, you might want to. His posts on Twitter, Facebook and blogging are brilliant. As usual, this week’s roundup focuses on social media, however, I tossed one in on how to create “magnetic content” on your website and another on blogging tips for writers. I hope you enjoy them!
How I Get My Average Time on Page as High as 40 Minutes with Magnetic Content from Blogging Wizard: In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same. While these aren’t strictly blogging tips for writers, the author’s recommendations are great suggestions for writers who maintain a blog.
4 Warning Signs Your Content Stinks from Social Caffeine: Creating content is hard work. Coming up with new ideas week after week is no mean feat. For writers, it’s all too easy to get jaded. We can let the quality of our content slide without realizing it. What are the warning signs that your content isn’t cutting it?
7 Powerful Facebook Statistics You Should Know About from Fast Company: While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found seven interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.
How to Create a Twitter Strategy that Rocks by Jeff Bullas: There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.
How to increase the visibility of your Facebook Page [infographic] from Fire Brand: Research reveals that only 16% of your fans will see you posts on average. This low percentage exposes the danger of assuming that all updates are seen by all your fans.
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.