11 Ways You May Be Spooking Your Readers on Social Media

Don't Spook Your Readers on Social Media by Frances CaballoAs a child, I would frighten easily. I never entered a haunted house, and I hated clowns.

More accurately, clowns scared the bejeezus out of me.

And on Halloween one year, I visited neighborhood and when I knocked, instead of seeing a welcoming parent answer the door, a horrifying wolf did. (In reality, it was a tall boy wearing a scary wolf mask.)

I dashed down the stairs and across the street and narrowly escaped being hit by a car.

Do you have similar stories?

Now that we’ve all grown up, you might think that it would be difficult to scare others, especially your readers. Well, that’s not exactly true.

You may not frighten them to the point they scream with horror, but you can do things that will chase them away.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


 

Don't create a Facebook author page and then abandon it via @CaballoFrancesClick To Tweet

Let’s look at eleven situations that might be scaring off your readers, especially new readers.
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Unsure What to Do? 5 Questions Authors Need Answers To

Answers to Authors' Questions by Frances CaballoI’ve gathered a list of questions authors have asked me during the past five months, and I’m providing my answers so that everyone can see them. If you want to see an earlier post in which I published an author’s FAQ, you can see it here: Indie Authors’ FAQ on Publishing and Marketing.

Without future ado, let’s get started.

Kindle Unlimited is hurting my sales.

I heard this complaint at a meeting recently. An Indie author who published his first novel a year ago complained that providing free e-copies of his eBook through Kindle Unlimited caused a drop in book sales.

The author said he planned to withdraw his book from the program as soon as possible.

My response? Don’t do it.

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How to Blog Like a Pro

10-20-14 How to Blog-2
Would you love to know the secrets of blogging queens, kings, princes and princesses? You know, those who have hundreds of comments on their blogs and receive thousands of retweets?

Well, Denise Wakeman recently interviewed digital marketing expert Rebekah Radice of Imagine Wow whose topic was how to blog like a pro.

First some background.

If you haven’t come across Denise Wakeman online yet, you might want to connect with her on Google+ and subscribe to her weekly Hangout called Adventures in Visibility.

If you prefer podcasts, you’ll find her on iTunes, Stitcher and SoundCloud as well.

Every week, Denise interviews top pros in the field of online marketing. Her program is consistently good, and she has quite a following.

How to Blog Like a Pro

Rebekah started blogging in 2004. As she explained, she’d always been a writer and at first blogged for the fun of it. Then she saw what an opportunity blogging provides for marketers.

Would you like to know this social media whiz’s secret to great blogging? It’s pretty simple, actually.

Develop a habit. Yep, that’s it. Years ago she knew she needed to be consistent in her blogging, and she wanted to cover big-picture topics while also providing the nitty-gritty details. So she committed to posting one, lengthy blog post every week.

She doesn’t miss a week either. Whenever she schedules a vacation or travels to a conference, she knows that she has to write those posts in advance.

After all, consistency is a major key to blogging. Here are other important factors to successful blogging:

  • Grab people’s attention.
  • Don’t be too wordy.
  • Focus your points and provide as many tips as possible. People love bullets with tips.
  • Create an editorial calendar for the next three months but be open to accommodating new topics.

Now let’s turn the question around. What contributes to a blog failing?

  • Lack of Consistency.
  • Lack of Goals.
  • Lost of focus
  • Not knowing what you’re passionate about
  • Not establishing a blog calendar.

10-20-14 2nd image Frances Caballo

How to Get Your Audience to Share Your Content

Rebekah’s number one tool for increasing shares is that she endeavors to build a relationship with her followers.

That’s the beauty of social media. Unlike any other method of marketing, blogging and social media enable authors to get to know their readers.

When we blast our content, and never ask questions, we relinquish occasions to learn about our audience.

Select one typical person in your audience. What does that person need to know? How can you help that individual? What challenges face that person?

Michael Hyatt describes his audience clearly. He writes for men of a certain age and a certain income bracket.

Rebekah says that once you determine who that person is, it becomes easier to write for that person.

Social Buzz Club and Triberr

Rebekah also mentioned Social Buzz Club and Triberr. Triberr is an app that enables Twitter followers to form groups. The purpose of the groups is to share each other’s content communally.

Similarly, Social Buzz is another collaborative network of professionals who blog. Communities form to engage in reciprocal sharing.

Further Your Brand with Images

As you may have noticed, I’ve been creating a lot of my own images for this blog. Listening to Rebekah, I discovered what I’m not doing: being consistent with the colors of my brand and the font.

That needs to change.


 “There’s enormous value in niching down.”

Rebekah Radice


Finally, she encourages people to “niche down.” Not everyone wants what you have to offer and besides, when you don’t define your specific niche you don’t reach anyone because it’s impossible to market to an unruly audience.

Further Reading:

Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Blog Promotion, SEO and Twitter for Writers

Blog Promotion, SEO and Twitter for WritersThis week’s Roundup encompasses the Holy Grail of book promotion: blog promotion, search engine optimization, Twitter for writers, and social media in general. These articles will help you to better understand SEO, improve traffic to your blog, keep you updated on changes with Twitter, and educate you about the science behind hashtags. I hope you enjoy them!

The Definitive Checklist For Effective Blog Post Promotion from Blogging Wizzard: We all want more eyeballs on our content right? But, the challenge that we all face at some point is that it’s just not as quick and easy as we would like. Sometimes, in the pursuit of promoting blog posts better, it’s easy for us to feel like we’re just spinning our wheels, not really getting anywhere fast. I’ve been there, we all have. The truth is that without a solid checklist to work through – we’re just throwing our time away.

3 Twitter Basics You Probably Don’t Know About from BookPromotion.com: Twitter is hands down my favorite platform for authors. Again, and as always, not for tweeting BUY MY BOOK links repeatedly (which is not only annoying but also against The Twitter Rules we all agreed to), but for connecting with readers, book bloggers, and book reviewers, as well as other authors. There are few tools I find particularly helpful when it comes to sharing my work and the work of my clients on Twitter.

Content Creators Ranking Checklist: How Quality Scores Influence from Search Engine Watch: Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king. It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs.

7 Easy Things You Can Do Right Now to Get More Blog Traffic from The Write Life: So you’ve been blogging for a while, you post on a regular schedule for a budding readership, and you’re sharing valuable content. Now what? Once you have an established blog with consistent posts, it’s time to examine how to get maximum impact from your site. Make the most of the eyeballs that land on your blog to draw attention to your work. After all, the goal of blogging is to showcase your writing abilities and other services, right? Here are seven easy ways to make sure each of your posts gets as much exposure as possible.

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them from Social Media Today: Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: itsmeritesh via photopin cc

20 Blog Post Must-Haves for Every Writer

1-13-14 BlogRecently, Lorraine Reguly asked me if I would take a look at her blogging ebook. I agreed with no promise to review or mention it on my blog. However, guess what? I love her ebook. It contains all the essentials, links to more information, and even some search engine optimization tips. And all of this information is contained in an 18-page ebook.

20 Blog Post Must-Haves by Lorraine Reguly

 Let’s admit it, coming up with blog post ideas can be difficult. As you scan the Internet it is sometimes difficult to determine what you can say that someone else hasn’t already written about, right?

Well, Lorraine starts her ebook with a strategy for addressing every blogger’s dilemma: What should I write about next?

This is her strategy. Create a mind map, check Twitter to see what’s trending, or think of a subject you would like to learn more about and research the topic and write about it. Chances are if you have a question, so will your readers.

Here are some additional tips she offers:

•    Identify a need

•    Picture a reader

•    Break out of the echo chamber

•    Write something that matters to you

•    Write something topical

•    One topic per post

•    Plan ahead

Here are some of her personal methods for discovering new topics to explore on her blog.

•    Jot down an idea for a post topic in a text document and place it on your desktop.

•    Scan your “ideas” document and look for topics that resonate with you.

•    Brainstorm points that you could write about, title ideas and think particularly about reader needs.

Lorraine recommends these blog posts for further reading on this topic:

•    How to Write a Good Interesting Blog

•    5.5 Tips To Write Amazing Blog Posts Even If You Are A Newbie (SEO without SEOing)

Are you still stuck? Lorraine suggests that you read 24 Things to Do When Stuck for a Topic to Blog About.

How to Write a Must-Read Blog Title

Lorraine doesn’t specifically cover blog titles in her ebook so I’m going to share my best tips with you.

•    Tease Readers with Keyword-Rich Blog Titles—Blog titles need to attract attention, have zing, and appeal to a reader’s curiosity. Think about the teasers at the top of newspapers. Their purpose is to entice you to drop some coins into newspaper racks and read the stories below the fold and on the newspaper’s internal pages. The next time you write a title for your blog, try to write teaser copy. Use words that will lure your readers in.

•    Use Google Adwords—Find keywords particular to your niche, and use them in your title and in the post. Use “long-tailed” keywords, terms that include two or more words that are unique. For example, if you were to type “social media” into your favorite search engine, you would see hundreds of thousands of pages of results. However, if you were to type “social media for mortgage lenders,” the results would narrow.

•    Use numbers in your blog title—People are more likely to click on a title if it contains numbers— especially odd numbers. Would you be able to resist a blog with this title : “5 Ways to Master Facebook”? Isn’t it tempting to click on that link to find out how you can master Facebook in just five steps?

•    Make sure your title is eight words or less—Again, think about the teasers above the masthead and try to mimic them. The next time you’re at a checkout stand at your grocery store, scan the tabloids for teaser copy.

•    Write your blog title after you write your newest post—Writing can sometimes take you to a different destination than you planned. Flow with the words, let them take you wherever they may, and write your title last.

•    Avoid titles that appear catchy to you, yet convey no meaning to a wider audience—For example, instead of using the blog title “On Your Mark, Get Set, Tweet!” use this one: “5 Reasons Every Writer Must Tweet.”

For additional information on how to write great blog titles, Lorraine recommends these posts for further reading:

How to Write Effective Headlines

Writing Headlines That Get Results

Writing Headlines that Grab Attention

10 Sure-Fire Headline Formulas That Work

5 Quick Tips For Writing Headlines That Work

9 Proven Headline Formulas That Sell Like Crazy

5 Easy Tricks To Help You Write Catchy Headlines

The Four Best Practices to Writing Magnetic Headlines

How to Craft Post Titles that Draw Readers Into Your Blog

The Power of the Double-Whammy Headline: How to Increase the Chances of Your Content Being Read

To see her resources on where you can find images and learn other tips she includes in 20 Blog Post Must-Haves, you can download it for free here.

What is the hardest part about maintaining a blog for you?

 

Also see:

3 Essential Tools for Writers: Marketing, Twitter and Blogging

9 Social Media Apps to Help You Be More Social

21 Apps for Your Tweets, Posts & Updates

How to Curate Your Best Content

Social Media Tips for Writers (And Reluctant Marketers)

8 Social Media Tips Just for Writers

 

Social Media Just for WritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

photo credit: Mike Licht, NotionsCapital.com via photopin cc