This week’s roundup is truly a wild mix of posts. I’ve included an article on the best book promotion sites, on whether lowering book prices is a good idea and another one on how to test market your book idea. In the social media for writers arena, there is a wonderful post from HubSpot on how to optimize your blog and a list of what mistakes you should never make on social media. I hope you enjoy them as much as I did.
Top 10 Free Book Promotion Sites from Angie’s Diary: First and most important is the debate about paid for and free sites. All the websites in my top ten are free to use – but that doesn’t mean paid for sites aren’t worth considering. Some offer a lot for quite a small initial outlay. I’ve considered joining the AuthorMarketing Club, for example, as it’s recommended by Joanna Penn and helps save time by extending your author platform to a wealth of other sites. They advertise ‘Free book marketing resources and tools’ but to really benefit you need to consider their premium service. Another site I’ve looked at is the Independent Author Network, which is very affordable and claims that “over 10,000 readers visit IAN each day to find great books by our talented authors.”
25 Pieces of Advice You Need to Build an Awesome Facebook Page from SteamFeed: During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised.
Who’s Afraid of Very Cheap Books? from Let’s Get Visible: A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true.
15 Blog Optimization Stats from HubSpot: You’ve probably heard many times before that if you want to create and sustain a successful blog, there’s a lot you need to do. You’ve got to create exceptional content. You’ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your posts, among a thousand other things.
10 Ways to Test Market Your Nonfiction Book Idea Before You Publish fromThe Book Designer: Writing and publishing a full-length nonfiction manuscript represents a big commitment in time and effort, let alone money. The fear that the book may flop, meaning never sell, stops many aspiring authors in their tracks. But it shouldn’t.
— Frances Caballo (@CaballoFrances) June 16, 2014
About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web