Interview with Book Marketing Expert Penny Sansevieri, Part 2

Interview with Book Marketing Expert Penny Sansevieri, Part 2 by Frances CaballoI hope you enjoy Part Two of my interview with the wonderful and talented book marketing expert and author, Penny Sansevieri.

As I mentioned last week, I first met Penny when she spoke at the Bay Area Independent Book Publishers Association several years ago. We reconnected last fall when we were both speakers at the Rocky Mountain Fiction Writers Conference. I attended her session and was again amazed at her depth of knowledge, especially about Amazon.

Now, here’s Penny in her own words.


Explain what a publicist does? Do you think every author needs to hire a publicist?

I think that every author should, at the very least, spend some time consulting a professional or someone they trust to give them solid feedback on the marketability of their book, quality of their cover, etc.

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