Social Media Weekly Roundup for Authors

5-27-16 WeeklyRoundup-2I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.


Here’s the Social Media Weekly Roundup

Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”

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What to Post on Social Media Plus 38 Examples

What to Post on Social Media Plus 38 Examples by Frances Caballo

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process. ~~ Jane Green

Not Sure What to Post? Try These Ideas

Authors often ask me, “What should I post on social media?”

The answer is simple: Great content that your readers will enjoy. Social media and book marketing aren’t about you. Yes, you have books to sell and a blog you want your readers to visit. But in the end, everything you do is about the reader.

As such, the content you post will be driven by what motivates, moves, and meets the needs of your readers.

In other words, the content you post will need to be:

  • Informative
  • Interesting
  • And when images and videos are used, captivating
  • And at times, your content can be entertaining

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Authors: How to Get Started on Social Media

Social Media Tips for Authors Plus 7 Tips for Better Engagement by Frances Caballo

I recently added even more pages to Twitter Just for Writers, bringing it to 52 pages. And it’s Free for you.

Twitter Just for WritersGrab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:

  • Easy to follow instructions on how you can get started.
  • Instructions on how to devise a password that will never be hacked.
  • Terms and special hashtags just for authors like you.
  • A list of applications to use with Twitter.
  • Advice on how to select your username and write your bio. (So many authors get this wrong.)
  • Plus guidelines for advanced users!

Download your FREE copy now.


“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Amy Jo Martin

Take Care of These Basics Before You Start

Search engine optimization (SEO) is a series of web-based strategies designed to increase visitors to your website so that your website will place well in Google searches. Historically, SEO has been used heavily to boost traffic to websites. But guess what? Social media has become increasingly important in any SEO formula.

In January of 2015, Shareaholic wrote on its blog, “The shift from search to social isn’t just in progress: it’s already here.” Shareaholic credited eight websites with referring the most traffic, and among those are Facebook, Pinterest, Twitter, and LinkedIn as well as YouTube and Google+.

These 8 social media sites refers the most traffic @CaballoFrancesClick To Tweet

How to Get Started

As you sign up for Twitter and other social media channels, you’ll need to decide on a username and a unique password.

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Authors: Just Be Where Your Readers Are

I just did it again. I added even more pages to Twitter Just for Writers, bringing it to 52 pages. And it’s Free for you.

Twitter Just for WritersGrab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:

  • Easy to follow instructions on how you can get started.
  • Instructions on how to devise a password that will never be hacked.
  • Terms and special hashtags just for authors like you.
  • A list of applications to use with Twitter.
  • Advice on how to select your username and write your bio. (So many authors get this wrong.)
  • Plus guidelines for advanced users!

Download your FREE copy now. (Why wait?)


Find Your Readers by Frances Caballo

 

“The bad news is time flies. The good news is you’re the pilot.”

― Michael Altshuler

The new marketing dictum for selling your books or anything else is this: You don’t need to be everywhere; you need to be where your readers are.

Remember that. Otherwise, you’ll waste time. Focusing your energy and time on the social media websites where your readers network is your first rule.

There are plenty of experts who disagree with this theory. But think about it. No one has the time to be everywhere. Let me qualify that. If you have a virtual assistant, housekeeper, personal chef, and driver, you have the time to be everywhere online.

But Indie authors like you do everything themselves. To be economical, many writers create their book covers. Every author, once a book is published, then handles the marketing and publicity.

Don't be everywhere; be where your readers are @CaballoFrancesClick To Tweet

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How to Make Your Books Permafree

How to Make Your books Permanently Free by Frances Caballo

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Yes, the Social Media for Authors Podcast is back at long last and this is the 37th episode. WooHoo! I hope you enjoy the show notes and recording.


Hey, that’s right, I’m b-a-c-k!

Wow, what a year I had. I don’t know about you, but 2015 was a year of tests for me. Let me explain.

On February 1, 2015, which was Super Bowl Sunday, I fell on a wet floor and fractured my left wrist. Ouch! Right? So the treatment I received wasn’t the best, to say the least. I developed horrific nerve pain, and no one noticed in the X-rays that the bones moved out of place while I was in a cast for eight long weeks.

So I had a year of pain. Pain when I typed. Pain when I cleaned. Pain when I opened car doors. You get the idea. While I was dealing with the pain and going to physical therapy, I tripped and sprained my ankle. It was such a severe sprain they thought I’d fractured it.

By now you’re thinking I’m a klutz, right?

Then – oh, yeah, the story gets better – I had surgery on my left wrist due to the level of pain I was experiencing. Surgery went stupendously well, thanks to my incredible doctor. But I couldn’t work for two weeks and had to complete a new round of physical therapy and rehab my left arm, wrist, and hand because I didn’t have just one surgery; I had three on my left wrist, arm, and hand.

With all that happening, I had to let something go. What I let go was my podcast. And I introduced many of you to some guest bloggers.

But all that is over. Thank goodness!

During this time, I thought a lot about my podcast. Should I restart it? Should I let it go? I decided that instead of letting it go, I would change it slightly.

Before, my focus was entirely on social media. This time, I will include episodes on social media but plan to include more episodes on book publicity and bookselling strategies. Occasionally I’ll add an episode on productivity tips for authors as well as some interviews.

What do you think so far?

And if you have some ideas you’d like me to discuss, send them to me. I love hearing from you.

Before I leave you I want to talk about a strategy I’ll be implementing soon. I’m going to make one of my books on Amazon permanently free.

Follow these Steps to Make Your Book Permanently Free

Now, I know there is a lot of controversy about offering books for free. But offering books for free, whether for two or five days a year or by making them permanently free, is an excellent way to expand awareness of your books and grow your email list.

This is how you do it. In one of your books, include a link to the first book in one of your serial novels. Don’t worry if you don’t write serial novels. I don’t either, and I’m still using this method.

At the front of your book, include a graphic element and a call to action to receive the first book in your serial for free. Include a signup link. Now that link will be to your newsletter, and once the reader signs up, they’ll get a copy of the first book in one of your series.

Since I don’t write serial novels, my call to action will be to sign up for my free ebook, Twitter Just for Writers. In the future, I’ll change that call to action to the receiving another free book for free.

The next step is to upload the book to Smashwords and other ebook retailers and make the book available for free. When you finish that step, ask your readers to help you lobby Amazon to match the free price elsewhere.

Soon you should see your email list grow, and awareness of your books expand.

Okay, I’ve decided to make today’s broadcast short. It’s just an introduction to what’s to come – and more of what to come.

If you haven’t downloaded my free book, Twitter Just for Writers, be sure to do that here.

Take care!

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThanks for listening to the Social Media for Authors Podcast. I’ll be back next week with more tips you can put to use. Until then, don’t forget to navigate to iTunes to rate this show, and if you’re on Twitter, follow me at @CaballoFrances. Have a great week!

 

 

12 Easy Ways to Make Time to Write a Book

Twitter Just for WritersGrab my recently updated, new, 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


 

Lisa TenerDo you have a great book idea, but keep putting off the writing?

I get it. You’re busy. Who has time to write a book, really?

But, remember why you’re so excited about this book. Wouldn’t it be great to write the darn thing already?

How to Make Time to Write a Book

You can make time to write a book no matter how busy you are. And, in the end, you’ll be so grateful that you did make the time to write. Here are 12 easy ways to get started:

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Go Where Your Readers Are – Goodreads!

 

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.

Go Where Your Readers Are - Goodreads! by Frances Caballo
Today’s post is the first in a two-part series I am publishing on Goodreads.


“Goodreads has become the most important networking site on the Internet …” Forbes

“There is one book-focused start-up that has arguably had the largest effect on changing how people discover new books. Goodreads.” Digital Book World

Perhaps you’re wondering, “Is Goodreads really a social media network?”

The primary reason for starting Goodreads was to create an online venue where friends could chat about and recommend books, the same way they might if they were dining together or meeting at a café.

Its secondary goal was to serve as a social media network. Users even can link their accounts to Facebook and Twitter to further spread the word about books they liked and reviewed.

Goodreads is first a readers haven, then a social media network via @CaballoFrancesClick To Tweet

[Read more…]

20 Facts About Social Media that Authors Should Know

Twitter Just for WritersGrab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easyto follow instructions on how to get started.
  • Instructions on how to devise a passwordthe will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now!


 

20 Facts About Social Media that Authors Should Know by Frances CaballoThere are 7.3 billion people walking the planet and of those, 3 billion are Internet users.

So if your book is available for sale online and you’re using social media, what should you know if you’d like to reach more of these 3 billion people who spend time online?

Here are some facts as well as information on how to use this data to your advantage.

Note: Except where indicated, statistics are from Digital Marketing.

Facebook

  1. Facebook now has 1.49 billion users as of June 2015. (Facebook)
  2. Approximately 83.1% of daily active users are outside the US and Canada.
  3. Twenty minutes is the average time users spend per visit on Facebook (PostPlanner).

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


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Authors: Grow Your Twitter Tribe with These Tips

How to Grow Your Twitter Tribe by Frances Caballo

Grow Your Twitter Tribe with Targeted Hashtags

A couple of years ago, I wrote a two-part series on hashtags authors could use to mingle with other writers on Twitter, find readers, and grow your Twitter tribe. Let’s look at that list and had several more to it.

But first let me explain a method you can use to find readers. In one word that method is hashtags. I would use the following hashtags for that purpose:

#BookWorm

#GreatReads

#MustRead

#Novel

#WhatToRead

#Bibliophile

#Reader

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Authors: Enjoy Social Media Success with These Tips

 Social Media Success for Authors by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 34 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of blog posts with awesome tips about Social Media and, of course, I have tips to make you happier. 🙂 Enjoy!


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I want to start by mentioning that I live in Northern California and our neighboring county, Lake County, has been besieged by fires all summer. The biggest fire yet started recently, and if you’d like to help, you can contact the Red Cross. Survivors of the Valley Fire need everyone’s support.

Next, I want to mention that there’s a free, online author’s conference in October. The benefit of attending this one is you don’t have to buy a plane ticket or stay in a hotel. Just follow the link to learn more about the conference and the speakers. There will be some talented speakers at this event, including moi.

Feel Happier on Social Media

For today’s episode, instead of sharing my own tips I thought I would instead share a post I read on Fulfillment Daily called 7 Tech Habits Guaranteed to Make You Happier.

We can all feel happier at times, right?

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