There’s no place I’d rather be than the beach, especially the beaches on the Monterey Peninsula where I was born and raised. While I’m away, please visit these posts I’ve written for Joel Friedlander’s blog at TheBookDesigner.com. I’ve been writing for Joel’s blog since November 2013. (Wow! Time does fly.) Below you’ll find pots that date back to December 2014.
When I ask authors whether they know who their audience is, I’m surprised when some of them reply, “everyone should read my book” or “everyone will like my book.” Well, not exactly. If you write grammar manuals or cookbooks, you may be under the false impression that everyone needs your book. But everyone won’t buy it or even think that a grammar reference, dystopian novel, or low-fat cookbook would be worth its purchase price.