Manage Your Author Marketing Platform with 4 Easy Steps

How to Save Time on Social Media by Frances Caballo“The bad news is time flies. The good news is you’re the pilot.”

Michael Altshuler

How many hours have you unintentionally spend in front of your computer reviewing Facebook posts, retweeting your Tweeps, and uploading photos? We’ve all done it.

Perhaps your only intention was to post an update and an image on Facebook, but then look at what happens instead? You see a post from a friend who is feeling down so you stop to write an encouraging note.

Then you notice that a colleague posted a great article about self-publishing and you can’t resist the temptation to read it. You navigate to the website where the article is and you find a book for sale there. You’ve got to have it. So you click the purchase link, navigate to Amazon, check out the book further, read the reviews, and decide whether you want a new or used version or an eBook.

You eventually return to Facebook, upload your image, and write the update. How much time did you lose? Fifteen minutes? Maybe twenty? If you took the time to look for another book while you were on Amazon, you may have spent even more time. Who has the time for that?

Getting lost in the vortex of social media time suck — while trying to sustain an author marketing platform — is easy and it’s the greatest fear among writers who are new to social media. But there are remedies.

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