Friday Roundup: Resources for Indie Writers

10-17-14 Resources for Indie Writers

Every Friday I compile a list of online resources for authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Using Backstories as a Way to Connect with Your Audience, from the Content Marketing Institute blog: Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way.

Think Call to Reward NOT Call to Action, from the Engaging Brands, from the Engaging Brand blog:   Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. I like what I see yet I still need reasons to buy from you and the chance to actually buy from you.’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet…. Fans/followers are assets that can be turned into money IF …

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet, from the AllTwitter blog: So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

How To Choose A #TwitterUsername When Yours Is Taken by Keri Lynn Engle on the Blogging Wizard blog: The new Twitter design now gives you the ability to pin a tweet to the top of your profile. Now any visitor to your Twitter profile page will see the pinned tweet first, and all your other tweets—including newer ones—will be below.

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Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web