Indie Author Weekly Update – February 10, 2017

Indie Author Update

This week’s Indie Author Update covers a gamut of topics, from marketing plans to blogging to Twitter.

I normally schedule one Conversations with Frances each month but in March and April I’m breaking the patter and featuring four guests instead of two. I hope you check out the lineup and sign up for these free webinars.

Indie Author Updates

How I Became a Bestseller with a Coordinated Marketing Plan from BookBub Partners: “When my first novel, The Fairy Tale Bride, was traditionally published in October of 2000, I had all the usual hopes and dreams of new writers — letters from readers, great reviews, and, of course, becoming a bestselling author.”

[Read more…]

Indie Author Weekly Update December 9, 2016

Indie Author Update

I hope you enjoy this week’s edition of the Indie Author Weekly Update. Be sure to read Joel Friedlander’s series on how he got his start in blogging and soared to success. It’s a fascinating story.

So why the dogs in the image above? Why not? Those who know me well, know that I love dogs. I have an English Lab and fostered dogs for the Golden Gate Labrador Retriever Rescue. Why the snow in the above picture? It doesn’t snow where I live, but it is brisk and feels like it might snow.

I hope you enjoy this week’s selection below and that you have a lovely weekend. Keep warm!

Indie Author Updates

Video Will Be Huge in 2017…Get Ready! from BookWorks: “Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis. Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.”

[Read more…]

Indie Author Weekly Roundup September 23, 2016

9-23-16-indie-author-updatesThis week’s Indie Author Weekly Roundup includes six posts. You see, I just couldn’t cut the list any more. Each post is chock-full of information that indie authors need to know to be successful in today’s market. And that is the purpose of this blog; to help you attain your goals.

On another note, if you missed Wednesday’s webinar with Joanna Penn, well, you missed a real treat. She revealed great tips that have helped to fuel her success. We also discussed her new course, How to Write a Novel. I’ve reviewed the course and plan to use it when I return to my novel. it’s awesome.

My next webinar will feature Joel Friedlander. The date for that webinar is October 4.

Indie Author Updates

Unusual Ways to Promote Your Book from Alliance of Independent Authors: “Each month we step away from mainstream marketing ideas and highlight creative, fun and sometimes downright wacky ideas that our members have dreamed up to help promote their self-published books to more readers. Here’s September’s top tips, with thanks to all the authors named (and the one who prefers to remain anonymous) for generously allowing us to share them here.”

[Read more…]

Indie Author Weekly Roundup July 15, 2016

Indie Author Weekly Roundup by Frances Caballo

Here’s another edition of my Indie Author Weekly Roundup of the week’s best posts. I hope you enjoy them. Meanwhile, I can’t help but mention that I’m thrilled that summer is here. In the summers, there’s time for dancing at outside concerts, doing the cycling I love, and of course, walking in the woods, which I do year-round but it’s fun to hike when it’s sunny. The more time I spend outdoors, the more creative I seem to be. Ideas for future books and blog posts seem to flow from my pen. Do you experience the same thing? Let me know, okay?

Indie Author Weekly Roundup

Social Media Smarty Pants Interviews Frances Caballo about Goodreads: Here are the show notes:

  • Three smarty pants tips every author needs for Goodreads.
  • The importance of Goodreads groups and one that authors should get into.
  • What is Goodreads Deals and why you should consider it.
  • Why audience is important when it comes to choosing a social media channel.
  • Facebook ads pros and cons.
  • Who Frances follows on social media for expert advice.

[Read more…]

Take Your Author Blog to New Heights


Take Your Author Blog to New Heights by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 30 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!

[smart_track_player url=”″ title=”Take Your Author Blog to New Neights” artist=”Frances Caballo” image=”×80.jpg” color=”d8570b” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ]

Plugins and Apps I Recommend for Your Author Blog

As I said, we’re talking about author blogs today, so I thought I’d some of the WordPress plugins and apps that I rely on to support my blog.

WordPress SEO by Yoast

This simple plugin is a must-have on every blog. It simplifies the mystery behind SEO by showing you in red or green text whether you are using your designated keywords sufficiently.

I’m not savvy when it comes to search engine optimization, so I love this plugin because it makes the process easy. And you can use it to set up your Twitter Card too – a cool option for every blog.

Here’s an example of how it looks:

Avoid Social Media Time Suck by Frances Caballo

[Read more…]

Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. Grow your email list.Click To Tweet. This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign.

At its core, marketing is nothing more than telling a story. Indies UnlimitedClick To TweetIt’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.


About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Review Social Media for Authors Podcast

1-23-14 Podcast Subscribe & ReviewThe Social Media for Authors Podcast is live on iTunes. WooHoo!

The first ten people to review my podcast by January 27th will receive one of two free eBooks: Social Media Just for Writers or Blogging Just for Writers.

Your choice!

So head over to iTunes, subscribe there, write a review, and send me a screenshot of the review.

History of the Social Media for Authors Podcast

In August I traveled to Atlanta, Georgia for a podcasting workshop with +Ellen Britt and +Denise Wakeman.

I returned to Calfornia and began my journey with podcasting with continued guidance from +Denise Wakeman.

Subscribe & Review the Social Media for Authors Podcast - & Enter eBook Giveaway!Click To Tweet

There were a number of obstacles: finding the right equipment, learning Audacity, and getting the show art to pass iTunes’ test.

There was another obstacle, too, that I discuss in my initial podcast: As a child I had a horrific stuttering problem.

I never would have imagined then that I would be publishing my voice one day since my inability to speak clearly was a source of so much shame in my life.

But I’m doing it and I thank all of you who have been sharing the news about my podcast and encouraging me along the way.

Now let’s get on with the Friday Roundup!

Blogging Tips for Authors

6 Free Tools to Help Keyword Research by Content Marketing Institute: Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced.

10 Surefire Ways You Can Blog Like A Professional Writer by Adam Connell: Do you want to publish several great posts a week? Does it take you hours to write just one blog post? Are you looking for a way to finish your posts faster? If you’re starting off as a blogger, it’s frustrating to spend hours on a single blog post when you see others writing more in less time. Fear not.

What to do When Someone Steals Your Stuff by Penny Sansevieri: This is a wonderful post by Penny Sansevieri on what to do if someone steals your writing.

Social Media for Authors Podcast

Subscribe & Review on iTunes
Subscribe and Review the Social Media for Authors Podcast on iTunes! Go to iTunes now to subscribe and REVIEW the podcast, then send me a screenshot of your review. Complete by January 27th to enter an eBook giveaway. 

Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Friday Roundup and A Survey for Authors

Marketing Tips and Podcast Survey by Frances Caballo of Social Media Just for WritersAs you know, I’m busy these days preparing for the launch the Social Media for Authors Podcast.

So far, I have recorded eight episodes and before I record too many more, I would love to have your feedback.

What I’d like to know is what would you most like to hear about in upcoming episodes.

So I developed a short survey for authors like you!

As I explain in the podcast, the new podcast isn’t about me and it isn’t for me; it’s for you.

You see, I’m purposely keeping the episodes short – about 11 minutes – so that you’ll have time to both listen to the podcast and check out the links I mention without spending too much time.

After all, I know that you’d rather spend your time writing.

I would love know what you’d like to learn in the podcast. So, I put together a very short survey with just four questions.

Now, here’s the fun part. The first ten people who answer my survey will receive a free eBook of my most recent book, Avoid Social Media Time Suck: A Blueprint for Authors to Create Online Buzz for Their Books and Still Have Time to Write.

[Read more…]

5 Tweets to Stop Sending Today

11-24-14 10 Twitter StrategiesTwitter has been around nine years and in the social media sphere, that’s a long time.

Its founder sent the first tweet on March 21, 2006 and within four years it attracted 106 million users.

As of July of this year, Twitter had 284 million monthly active users who send 500 million tweets ever day.  (Source: Twitter)

Of those users, 80 percent use their phones to tweet, which points to the growing need to be mobile-ready.

Maybe it’s my funky mood today but I find it surprising that despite Twitter’s history and wide usage users still send me promotional direct messages. BTW: I don’t read direct messages.

[Read more…]

Friday Roundup: Resources for Indie Authors

10-10-14 Resources for Indie Authors sm

Below you’ll find five of the best posts I recently read. I hope you find these resources for Indie authors helpful.

The Truth About SEO, Content Marketing And How They Fit Into Your Strategy by Adam Connell: “SEO is dead”. I’ve seen those words written so many times that I’ve lost count. Here’s the thing… SEO is not dead, far from it in fact. Then there are the comments flying round about how social media and content marketing are the new SEO. In this post we’ll talk through why forgetting SEO may just be the biggest mistake you ever make, how to make organic search work, how content marketing fits in and where things are headed.

The 8 Key Elements of a Successful Product Launch by Michael Hyatt: Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?

Top 10 WordPress Plugins That You Need To Be Using In 2014 by Jeff Bullas: If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use –for both you and your visitors.  This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.

A Complete Guide To The Best Times To Post On Social Media (And More!),  PostPlanner Blog by Track Maven: Every Facebook page manager is looking for the golden ticket: The BEST time to post on social media! And lots of “experts” claim they’ve figured it out. But just because something worked well on my page doesn’t mean it will work on yours. Every account is unique — with different followers & different types of posts. And what worked last week won’t even necessarily work tomorrow.

23 Tools & Resources to Create Images for Social Media, Buffer Social Blog: Through experimentation and iteration, we’ve found that including images when sharing to social media increases engagement across the board—more clicks, reshares, replies, and favorites. In one experiment, retweets alone more than doubled for updates with images compared to those without.

Related Reading:

Blogging Topics Just for Writers

56 Social Media Terms Writers Need to Know

Blogging Just for Writers

Avoid Social Media Time Suck


Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web


Image Credit: