All of this week’s posts focus on some aspect of social media for writers. The beauty of social media for authors is that it is the one component of an author’s marketing platform that levels the playing field. Whether or not you have an agent or a publisher, how well you communicate and connect with people on social media is completely relative to the effort you put forth. You, in fact, may be more active on social media and sell more books because of the connections you make on social media than some traditionally published authors. So it’s important for us as author entrepreneurs to learn how to use social media effectively and efficiently. These posts should help you to accomplish that goal.
20 Topic Ideas for a Steady Content Flow from Social Media Today: As a serious blogger, you know that every single blog post you churn out breathes life into your content marketing strategy. You take pleasure in turning a website into a watering hole for those who thirst for knowledge on a particular subject. Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence. Oh yes, it can be pretty difficult to keep coming up with exceptional content that readers cannot get enough of. Writing good content all the time will require you to be pretty creative.
3 Ways Indie Authors Can Use Social Media to Attract Readers from Huffington Post Books: The good news is that there are a growing number of ways — 44 to be exact — that readers discover new books, which means there are more opportunities to get in front of the ideal book buyer. Those new methods include a combination of word of mouth recommendations (still the most popular) and discovery on mobile and social media.
9 Tips on Pinterest for Writers from sm4writers: We’re in the middle of a Social Media revolution. There is information everywhere about Social Media, and it is now an essential part of the marketing mix for writers building their platform and reputation.
Predators Abound—How Writers Can Be Savvy in Social Media, Marketing and Promotion from Kristen Lamb’s Blog: We’ve been talking a lot about the new publishing paradigm and all the options writers have. Being the WANA Mama, I feel it’s my duty to feed you guys the grow-up stuff. So, if you want a fluffy kitten hug? This is the wrong place. There are plenty of people who offer a magic algorithm or promotion package or SEO package “guaranteed” to launch a writer to fame and fortune. Yet, these can be misleading and take our focus away from activities that have a better chance of translating into long-term success.
10 Extremely Cool Twitter Tricks For Newbies from Search Engine Journal: f you’re one of the 600 million plus registered users on Twitter, you may be searching for some helpful hints on how to make your experience more effective. After all, we can’t spend all day going through our feed and replying to retweets. We’re all busy. And, thankfully, there a ton of useful apps, tools and tricks that can accomplish exactly that. For example, you can use Themeleon to create an awesome new background to make your account stand out a bit.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web