I must govern the clock, not be governed by it. ~ Golda Meir
Is social media taking up too much of your time? Do you find that you have less time to write or exercise because sometimes — let’s face it — you waste time watching cat videos on Facebook? You know what? We’ve all done it.
What if you instead knew how to use social media without getting caught int the vortex of wasting time of cat videos and chasing links that take you away from your real goal: writing your books?
And what if you no longer had to worry that social media marketing would take hours, leaving you with less time to focus on your writing?
Social Media Strategy Just for Authors
Social Media in 30 Minutes a Day provides a formula that authors can follow to help them save time online without losing their effectiveness or impact.
In just eleven chapters, Frances Caballo helps writers:
- implement the same four-step formula that the author uses every day
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- keep close by chapters devoted to social media vocabulary, buzz words, and hashtags
- learn about the apps that will best help writers save time while using social media
- use the best tips and best practices you need to know to successfully market your book and blog
Here’s an excerpt from Julia A. Bestry’s five-star, 7-paragraph review:
Caballo covers everything from creating a distraction-free setting (for work in general and for writing, specifically), developing the appropriate procrastination-fighting atmosphere, brainstorming marketing ideas, strategizing being authentic yet compelling, and inviting audience interaction to grow loyalty. She also really did her research regarding the intricacies of the optimal time to post (for each specific social media platform–Twitter, Facebook, LinkedIn, Pinterest, etc.), the character limits for each element (bio, message, description, etc.) for each platform, and even the ideal pixel sizes for the graphic elements (avatars, photos, banners, covers) for each platform. And because the target audience for Caballo’s book is authors, she provides major writing hashtags to follow on Twitter, guidance on social media curation as research, and advice on how to “share” (and not merely self-promote) to build relationships with one’s readers.
I should note, while this is definitely a superb and practical how-to for authors (of fiction or non-fiction books as well as bloggers), it would be appropriate for all content creators (podcasters, for example). But I’d say 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.
And here’s what author Arlene Miller said about the book:
Marketing on social media can be a full time job. But authors want to spend their time writing, not marketing through social media. Yet, marketing is crucial, and social media is where it’s at. Frances Caballo tells authors how to actually manage their social media in 30 minutes a day and get some real marketing done . . . which is meeting and communicating with your readers. Caballo tells writers which social media is best for them and how to best utilize this valuable resource. She knows all the apps and other timesavers. Learn how to use your social media marketing time wisely and get this book! It is a must for authors!
If you’ve avoided social media because you felt that you didn’t have enough time for it, you’ve used it sporadically, or you’ve been frustrated by how much time social media networking takes, this book is for you.
Once you read this book, you’ll never waste time online again.
Here’s one more testimonial. This one’s by author Rufatabahizi Jean Baptiste:
Frances Caballo is a wonderful guiding angel for writers … To put it another way, she knows what she is writing about, she shows how to do it, and she provides appropriate tools to use, and she leads you to the right place, and the right online networks to meet your right readers. … In short, Social Media in 30 Minutes a Day: Social Media Marketing Strategies and Tips for Busy Authors is a wonderful book for all writers who are eager to succeed.