Social Media for Authors Podcast: How to Conquer Google+

Social Media for Authors Podcast  by Frances CaballoBelow are the show notes from Episode 16 of the Social Media for Authors Podcast. To read the show notes from previous episodes,  please refer to my earlier Friday blog posts.


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This week’s episode includes summaries of four blog posts with awesome tips that will help you get more out of Google+, and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Before I officially launched this podcast in January, I sponsored a survey, and I asked all of my followers to tell me what they (you) wanted to learn about in this podcast.

Well, Google+ ranked high so here I am fulfilling my promise and giving you information you’re going to love, and that will help you better learn how to make use of this powerful, great social media network.

When Google+ first appeared on June 28, 2011, everyone wondered whether it would destroy Facebook’s popularity the way Facebook tossed a lance into MySpace.

Some social media experts expounded on Facebook’s vulnerability and even publicly said adios to Facebook while proclaiming their allegiance to Google’s new social media product.

Well, several months later – it could’ve been six months, I can’t exactly remember – some social media experts were decrying Google+ and predicting that it would fall on its own sword, so to speak.

But that isn’t the case.

In fact, Google+ is increasingly important if you want to have great SEO – search engine optimization – for your website. In other words, this social media network can help to boost your website across the Internet.

Google+ is increasingly important if you want to have great SEO Click To Tweet

Now here are some statistics about Google+ that I found:

  • The network now has more than 1 billion enabled accounts and 359 million active monthly users.
  • It is growing at a rate of 33% per year.
  • People between the ages of 45 and 55 have increased their usage on this network by 56% since 2012.

In the early days, men dominated the social media network. Mashable wrote a post in July 2011 noting that Google+ users were nearly all male. But over time, that is changing.

Guy Kawasaki wrote a book called What the Plus and it is a fantastic primer on how to use Google plus. If you are serious about Google+, I recommend you check out this book and read the post that I wrote and recommend near the end of this podcast.

How Authors Can Conquer Google+

Social Times recently published a post on the ten biggest social networks worldwide.

biggest-social-networks-worldwide

Source: Statista

We all know that Facebook is the biggest, right? It presently has 1.3 billion users.

Coming in second is QZone. If you haven’t heard of this one, don’t worry. It’s a social media network used in China.

What’s in third place? You can probably guess: Google+. That’s right, Google+ – on a worldwide basis – is the third top social media network.

So all those naysayers from 2011 who were saying that Google plus was on its deathbed are now proven to be wrong.

Coming in fourth is LinkedIn – that’s right, good old LinkedIn, followed by Instagram, Twitter, and Tumblr.

Why would an indie author need to know this information? If you are trying to reach a worldwide audience, these are the most popular social media networks.

Let’s move on to the next post by Rebekah Radice on how to boost engagement on Google+.

Rebekah says there is a five-step formula for using Google+:

  1. Create a bold headline.
  2. Right a persuasive sub-headline.
  3. Bright the most compelling content you can.
  4. Include a specific call to action.
  5. Always include an eye-catching image. Images are central to social media.

In this post, Rebekah explains how to create bold and italicized text on the social media network. If you want certain words to stand out, click the star key (*) at the beginning and end of the phrase you want to make bold.

If you want to italicize a phrase, use the underline key (_) before and after your designated phrase.

If you want a strikethrough on a word, include a hyphen (-) before and after the word.

For her other great tips, be sure to read the entire post.

She also wrote another post on how to generate massive exposure.

Here are some tips on this topic:

Her first tip is to write great content. And whether you are blogging posting on Facebook, sharing posts on Twitter, great content is the key to everything you do online. And it is any different on Google+.

Next, she says to manage your contacts through the Google+ Circles. Circles are similar to Facebook and Twitter lists. In other words, they allow you to categorize people based on the content they produce or their niche.

Manage your contacts through the Google+ CirclesClick To Tweet

Once you establish your circles and start and people to them, you can share information specific to your circles.

For example, you would want to establish a circle of your readers. You would also want to establish a circle with the writers who support you and whom you support. That way, when you post information specific to writing, your readers might not be interested in that, but your writing contacts will.

Similarly, when you post information about reading or your books or contests you sponsor, your readers will want to know about that type of content that your colleagues might not.

Designating people into circles enables you to target specific content with specific contacts.

Designating people into circles enables you to target specific content with specific contacts.Click To Tweet

Her other suggestion is to join niche specific communities. For example, I’m in a number of communities about podcasting, social media for writers, and of course Guy Kawasaki’s community that he started when he published the book Author Publisher Entrepreneur.

Join niche specific communities on Google+Click To Tweet

I encourage you to read the entire post to see her other tips.

I wrote a post titled Just for Writers: 7 Practical Tips for Using Google+.

In this post, I include a glossary of terms you need to know when using Google+ as well as seven best practices.

3-13-15 How to Be More Productive

Finally, I’m introducing a new feature in the podcast. Whenever I find something fun on the Internet, I plan to include a tidbit about it.

I don’t know if this post qualifies as something that’s fun, but I thought it was a pretty great post. I found it on Time magazine online, and it has productivity tips.

There never seems to be enough hours in the day, right? I know that it’s true for me and many of my colleagues that I talk with.

Well, in this post the author, Eric Barker, interviews top experts about productivity secrets. In a nutshell, here are some of their tips:

  • Stop reacting. Don’t check your email or anything else that is going to dictate your behavior when you first start working in the morning.
  • When the day starts, decide the three things that matter and accomplish those.
  • Use your magic hours for your three goals. A behavioral economist at Duke University and a New York Times best-selling author, Dan Ariely, says we have between two and two and half hours of peak productivity every day. For example, if you get up at 7 AM you’ll be most productive between 8 AM and 10:30 AM.
  • Have a starting ritual.
  • Use positive procrastination. You will have to read the post to find out what this is.

In my first book, Social Media Just for Writers, I include a chapter on Google+ with basic how-to information. You can get it online for just $2.99 or read more about it here.

Did you like this episode?  You can download the episodes as soon as they hit iTunes every Thursday morning.

Social Media for Authors Podcast by Frances Caballo

Frances Caballo- Author of Avoid Social Media Time SuckYou’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

 

 

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