10 Things Your Competition Can Teach You About Social Media

10 Things Your Competition Can Teach You About Social MediaWhen writers are new to social media, I always recommend that they spend time lurking around the social media networks they plan to use.

The advice isn’t as unsavory as it may sound. After all, I’m not talking about spying around street corners but instead observing the competition on social media.

For example, how do other authors engage with readers? Who do they follow? Who follows them? How often do they post?

You get the idea.

New to social media? Spend time 'lurking' firstClick To Tweet

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Indie Author Weekly Update December 16, 2016

Indie Author Weekly Updates

Welcome to another edition of the Indie Author Weekly Update. There were so many brilliant posts on the internet this week that I hope I’ve captured the finest among them. Or at least I’ve gathered those that will most serve you in your writing career.

I chose the above picture today because lately it seems to either rain or be foggy. I can’t complain though. The drought has been, well, awful and I welcome any form of moisture that comes from the sky. Besides, I grew up in Monterey, which has the same weather patterns as San Francisco, so I rather like the fog. I hope you’re enjoying the weather and the season wherever you are.


Indie Author Updates

Today’s Indie Authors Are Media Owners from Joel Friedlander: “Have you ever thought about the fact that you’re a media owner? It’s a weird thought, isn’t it? Yet, it’s probably true. Yeah, probably. Why the modifier? Well, not every author has a self-hosted blog and website. But if you have both, guess what? You’re definitely a media owner.”

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Looking Forward to 2017 Plus Insights from Cheryl Strayed’s TED Talk

Goals for 2017

What you get by achieving your goals is not as important as what you become by achieving your goals. ~ Zig Ziglar

Call me inept at living in the moment, but I’m already thinking about 2017.

I know, I know. Christmas is weeks away, and here I am thinking about what I’ll accomplish by December 2017. I haven’t finalized my goals, but I’m thinking about them and perhaps by discussing my old goals I’ll get both of us thinking about our new goals.

That’s my hope.

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Indie Author Weekly Update December 9, 2016

Indie Author Update

I hope you enjoy this week’s edition of the Indie Author Weekly Update. Be sure to read Joel Friedlander’s series on how he got his start in blogging and soared to success. It’s a fascinating story.

So why the dogs in the image above? Why not? Those who know me well, know that I love dogs. I have an English Lab and fostered dogs for the Golden Gate Labrador Retriever Rescue. Why the snow in the above picture? It doesn’t snow where I live, but it is brisk and feels like it might snow.

I hope you enjoy this week’s selection below and that you have a lovely weekend. Keep warm!


Indie Author Updates

Video Will Be Huge in 2017…Get Ready! from BookWorks: “Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis. Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.”

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How Writers Can Improve their SEO without Pricey Experts

How Writers Can Improve Their SEO without Pricey ExpertsGoogle and Facebook are similar in one way; they frequently tweak their algorithms. It’s only Google that changes its algorithm for SEO.

And while Facebook announces its algorithm revisions without assigning names to the changed algorithms, Google does assign monikers to its changes.

In August 2012, Google introduced its mighty Pirate update, followed by one of the most famous updates in September 2014, Panda. You could practically hear SEO experts wail across the internet as they anguished over what the changes would mean for them and their clients’ websites.

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Indie Author Weekly Update December 2, 2016

Indie Author Weekly Updates 12-2-16This week sees a return to the Indie Author Weekly Update with posts from Jane Friedman, HubSpot, Joanna Penn, Ross Simonds, and Writers in the Storm. I hope you enjoy the selections.

Thanksgiving is over and Hanukkah and Christmas are on their way. Regardless of how you celebrate the season, stay warm, make time to cozy up to some great books, and keep writing.


Indie Author Updates

If you only read one post, make sure it’s this one:

Do You Know What You’re Capable Of? –  from Writer Unboxed and by Jane Friedman: “When I first started running more than 20 years ago, I was slow and couldn’t last for more than 5 or 10 minutes without taking walk breaks. I more or less kept at the same pattern (and same trail) day after day, not expecting much of myself. I didn’t feel like a runner, but I had the strange idea I should try anyway.”

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Author’s Guide to Email Marketing plus 3 Best Practices

Author's Guide to Email Marketing plus 3 Best PracticesThere’s a piece of advice that authors everywhere are receiving that you can’t ignore: start your email marketing list and grow it.

As you can tell from the abundance of blog posts on this topic, I’m not the only one who agrees with this advice.

Moreover, email is the fastest, cheapest, most powerful way to engage with your readers at scale. No other service (not even social media) is as personal as email, and if done right, you’ll sell way more books through email than you could any other way. Tom Morkes

As effective as social media is for engaging with your readers – not to mention discoverability – there’s nothing that quite compares to a robust email marketing list.

There’s nothing that quite compares to a robust email list Click To Tweet

Right about now you probably think that it’s an excellent piece of advice but just how can you accomplish this goal? That’s exactly what this post is about so lean back, take a sip of your coffee, tea, or tequila (or bourbon or wine), and keep reading.

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A Quote from Elena Ferrante

It is the day after Thanksgiving in the U.S. so instead of my typical Indie Author Weekly Update I leave you with words of inspiration from author Elena Ferrante.

Whether you live in the U.S. or elsewhere, I hope you have a lovely  weekend!

Inspirational Quote from Elena Ferrante

Elena Ferrante Quote

 

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical Tips for Marketing Your Books on the Social Web

Confused about whether you’re being effective on social media? Get the free email course and the bonus book for free.

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How to Use Social Media for Your Book Launch? Use These 9 Tips

9 Book Launch Tips Using Social Media

Social Media and Your Book Launch

Where would a book launch be without social media? Well, you might start by giving away your new book for a couple of days on Amazon or launching the second book in a series as you give the first one away.

You might have bookmarks, mugs, and all sort of other chotskies for your giveaway. Romance authors are famous for picking up all kinds of items for their loyal fans and street teams.

Don’t be afraid to repeat your messages on social media Click To Tweet

Okay, now for the inevitable question: How would you get the word out about your launch, your giveaways, your contests, etc. without social media? You’d have a message but no means of encouraging readers to check out your newest book.

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Indie Author Weekly Update November 18, 2016

Indie Author Weekly Update

I hope you enjoy this new installment of the Indie Author Weekly Update. There are some great posts below but I hope you’ll start with Joanna Penn’s podcast episode on her plans and her recent trip. It’s inspirational.

As the weather turns cooler, are you finding yourself spending more  time indoors, huddled with a book or at your computer starting a new book? The winter is great for both activities. I know that I’m already thinking about 2017 and what I want to accomplish. One goal will be to return to fiction writing. Yes, you read that correctly! I want to finish a novel. I figure that if Joanna Penn can succeed in both fiction and nonfiction writing that I should at least give it a try, eh? What are you planning to do in 2017? I’d love to hear form you!


Indie Author Updates

If you only look at one post, don’t miss this podcast by Joanna Penn. You’re sure to feel inspired!

Taking Control Of Your Author Business In A Time Of Constant Change. My Report On The Last Month Away: “In the last month, I have spoken at Digital Commerce Summit in Denver, attended a week long professional author conference in Oregon, and spent 10 days doing book research in Israel. In this podcast, I share my lessons learned and what I’m changing with The Creative Penn.”

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