I hope you enjoy this week’s edition of the Indie Author Weekly Update. Be sure to read Joel Friedlander’s series on how he got his start in blogging and soared to success. It’s a fascinating story.
So why the dogs in the image above? Why not? Those who know me well, know that I love dogs. I have an English Lab and fostered dogs for the Golden Gate Labrador Retriever Rescue. Why the snow in the above picture? It doesn’t snow where I live, but it is brisk and feels like it might snow.
I hope you enjoy this week’s selection below and that you have a lovely weekend. Keep warm!
Indie Author Updates
Video Will Be Huge in 2017…Get Ready! from BookWorks: “Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69% of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis. Video, because people watch so much of it, is useful in book marketing. At the same time, it’s important to keep your videos to approximately 90 seconds. Five percent of viewers will stop watching a video after 1 minute and 60% by 2 minutes.”
41 Blogging Tools Every Serious Content Marketer Should Know About by Adam Connell: “Do you ever wish that certain parts of the blogging process could be easier? Maybe it’s writing, crafting headlines, managing social media, lead generation or something else. The good news is that all of this can be easier – with the right tools. And in this post, I’ll show you the blogging tools that every marketer should know about. We’ll cover everything from content creation to marketing automation and in-depth competitive research.”
A Blogger’s Progress: First Steps Into a New World by Joel Friedlander: “This is the first in a series of articles charting the founding, successes, failures, and lessons learned from 7 years of blogging. Authors ask me all the time about how to build a blog that will help their book marketing, and I’ve often recommended—especially to nonfiction authors—that building a blog and a community is actually a more pressing task than publishing the book they’ve been working on. I hope that you’ll be able to profit from the lessons I’ve learned along the way, and maybe you’ll make fewer mistakes than I have.”
Productivity For Creative People With Mark McGuinness and from Joanna Penn: “There are so many things that authors need to do now as well as write, plus there are a lot more distractions. So how do we stay productive and creative in a crazy busy world? I discuss this with Mark McGuinness.”
How to Use Fiverr to Create a Book Trailer from Writer Unboxed and by Therese Walsh: My husband first told me about Fiverr after the company he works for used their services to have a video created as a teaching tool for their staff. He raved about not only the quality of the video, but the experience of working with a Fiverr artist and the price tag that came along with it.
Promoting a Sequel in a Book’s Back Matter (With Examples!) from BookBub: “The end of a book is some of the most valuable marketing real estate an author or publisher has to promote a sequel. This is the exact spot where readers are primed to continue the characters’ story. But if the sequel isn’t effectively promoted in a book’s back matter, the reader might not even realize it exists!”
Quote of the Week
The author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Blogging Just for Writers is packed with best practices, suggested topics, and loads of applications and plugins to ease your blogging. Buy it on Kindle or wherever you like to purchase your eBooks for just $2.99.