Thanksgiving is over and Hanukkah and Christmas are on their way. Regardless of how you celebrate the season, stay warm, make time to cozy up to some great books, and keep writing.
Indie Author Updates
If you only read one post, make sure it’s this one:
Do You Know What You’re Capable Of? – from Writer Unboxed and by Jane Friedman: “When I first started running more than 20 years ago, I was slow and couldn’t last for more than 5 or 10 minutes without taking walk breaks. I more or less kept at the same pattern (and same trail) day after day, not expecting much of myself. I didn’t feel like a runner, but I had the strange idea I should try anyway.”
11 Examples of Facebook Ads That Actually Work (And Why) from HubSpot: “One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.”
Harnessing the power of YouTube for books from The Future Book: “Can YouTube really sell books? Naomi Bacon’s answer is a resounding yes – and she’s developed a three-step strategy to help you get there. This digest of her presentation from Frankfurt Book Fair is a must-read for any publisher hoping to improve their success with social video.”
From Author Entrepreneur To Creative Business Empire With Sean Platt from Joanna Penn: “When you’re writing that first book, it can seem inconceivable that you might want to run an author business someday. But inevitably, things change! Today I talk about the journey from author to entrepreneur to creative business empire with Sean Platt.”
How to Preserve Your Creative Self In Times of Trouble from Writers in the Storm: “This is not going to be a political post. But I am going to talk about politics. Sort of. As writers, we’re sensitive souls. We observe the world around us, and as Kimberly Brock called us in a beautiful post earlier this week, we’re lightning collectors. I loved this analogy; it’s so perfect. I wait for the idea that always inevitably comes, whether it be a plot twist, a scene conflict, a character. Our subconscious does most of the heavy lifting.”
Secret Keyword Research Strategy for More Traffic from Ross Simonds: In this example, Ross Simonds uses an already ranking page to get more traffic and leads using the strategies that he describes.
Women Lead The Five @CostaBookAwards Shortlists by Dennis Abrams and from Pub Perspectives: “Two-thirds of the shortlisted candidates are women in the UK’s Costa Book Awards. The newcomer to the Costas on that Novel Award list is Sarah Perry, for The Essex Serpent, a book that some had expected would draw a spot on the Man Booker longlist.”
Quote of the Week
The author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, blogger and Social Media Expert for BookWorks, and blogger at Bowker’s Self-Published Author. She’s written several social media books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical Tips for Marketing Your Books on the Social Web
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