It seems that every week it gets harder to narrow the selection of posts I pick for the Indie Author Weekly Roundup. This week was especially difficult. I hope you enjoy the mix of social media and book marketing posts that I ultimately chose.
Indie Author Weekly Roundup
Did You Miss These Posts I Recently Wrote for Other Blogs?
How Goodreads Can Help Writers Grow Their Readership from Susanne Lakin’s Live Write Thrive blog: “What I find interesting is that many Goodreads users attended college, and even more of them attended graduate school. Goodreads members are educated, love to read, and love to talk about books. Women read more and review more books than men and dominate this online venue. While men aren’t as active on this site as women, they still participate and are a growing force here.”Learn how to improve your website's SEO with Pinterest Click To Tweet
How to Use Pinterest to Boost Your Website’s SEO from BookWorks: “Traffic to your website will increase when you pin images from your blog, website, and other landing pages, such as a page dedicated to each of your books. Pinning images from your website is part of a search engine optimization strategy you should employ on a regular basis. To help your readers find your images, categorize your pinboards. When you categorize your images, you’ll increase the chances that readers will find your images, and thus links to your website and books.”
Indie Author Weekly Roundup from Around the Web
50 Quick and Easy Ways to Get More Facebook Likes Facebook Marketing by Kim Garst: “If you’re struggling to find new ways to grow your Page and get more Facebook likes for your fan page, you’ll want to keep reading. This post will walk you through 50 quick and easy ways to start getting more Facebook likes today!”
Note: What author doesn’t struggle with his or her Facebook page, especially now that Facebook has tweaked its algorithm again, making it even more difficult for your page posts to reach your readers’ newsfeeds. Well, Kim Garst suggests 50 viable ways to improve your Facebook page visibility and growth.Learn how to grow your Facebook page's visibility with tips from @KimGarstClick To Tweet
Facebook for Small Business: Are You Wasting Your Time? by Louise Myers: “Is a Facebook a wise investment of your time – and potentially your money? My current thought is that it’s not useful for the solopreneur – unless you can afford to hire someone to manage it. Someone who really knows what they’re doing, not just a low-cost VA. You need to realize that Facebook is a huge commitment. You must have a strategy, build a community, figure out what your audience wants …”
Note: I met Louise Myers online several months ago and have come to appreciate her in-depth knowledge of social media. She not only is highly skilled with graphics, she understands social media as well as anyone else blogging about it out there. Follow and read her on a regular basis to keep learning.
How To Create An Ebook Boxset Or Bundle And Why You Should by Joanna Penn: “Box-sets can be a great opportunityfor authors to collaborate with other authors to reach a different audience, or maximize point of sale revenue from one customer with their own series or themed box-set.”
Note: Have you considered creating a box-set? If not, you’ll want to read this post. Joanna Penn explains how to do it and why you might want to invite a colleague to include his or her book in your box-set as well.
Blogging Authors, Ignore the Rules! 9 Tips for a Successful Author Blog by Anne R. Allen: “Authors get lots of conflicting advice about blogging. Most of it isn’t terribly useful—and some can hurt or even destroy your career. It nearly happened to me. That’s because most of the blogging advice out there is: Out of date. Aimed at bloggers who want to “monetize”—that is, get paid for blogging via advertisements and affiliates.”
Note: You can always count on Anne R. Allen to tell it like it is. She writes with complete honesty and in her unique pithy style. Authors don’t need to worry about monetizing their blogs. That’s not what author blogs are about. Social media — and I include blogging when I say social media — is about building relationships with your readers. That’s it. Make money from your book sales. Your blog is to build a community through your cont int and interactions with your readers. That’s it. (The only exception is if you write nonfiction but even in that case, you need to build a community first.)Blogging is about building relationships with your readersClick To Tweet
Does Amazon Love Authors? by Orna Ross: “I do understand that most people outside our business (and some within) are not au fait with the difference between a reader buying an ebook on Amazon vis a vis borrowing it via Kindle Owners Lending Library (KOLL), or downloading it as part of their Kindle Unlimited (KU) subscription.”
Note: I tend to agree with Orna Ross; Amazon is good for authors, but so is Smashwords, Kobo, iBooks, and Google Play. I also agree with Joanna Penn, who recommends that authors place their first three books on Amazon before diversifying. I think it’s good advice.
Quote of the Week
About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.
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