[smart_track_player url=”http://traffic.libsyn.com/socialmediaforauthorspodcast/Episode_12_FINAL.mp3″ color=”d8570b” title=”Ramp Up Your Blogging” artist=”Frances Caballo” ]
This week’s segment includes summaries of four blog posts that will help you tune up your blog posts and extend your reach, and of course, I have your tip of the week.
Blogging Tips for Authors
You have a beautiful author website, right? And a blog that you host on your website.
But is your blog getting the traffic you’d hoped for?
Blogging success doesn’t happen overnight. It takes time.
What I mean by this is as you expand your presence on social media and grow your follower base, traffic to your blog will increase.
You’ll see more people visiting your website and more people leaving comments on each blog post.
Whether or not you’re new to blogging, here are some tips to consider:
- Your readers want to hear from you and regularly updating your blog will help to increase traffic to your website.
- Read other blogs and leave comments. For example, when I leave comments on Joel Friedlander’s blog, I always include my website address, however, not within the body of my comment but instead in the login box. This way if people like what I have to say, they’ll probably visit my blog and I likely will pick up a new subscriber.
- Include images with each new post you write. Now that we have apps such as PicMonkey and Canva, there’s little excuse for not spending a few minutes to create engaging images for each new post we write.
- After your new post has been on your blog for a few weeks, publish it on LinkedIn as well. You’ll be amazed at the number of blog subscribers you’ll pick up by using LinkedIn’s powerful publishing platform.
- Pepper your posts with video, SlideShare presentations, and a podcast. Your readers will enjoy the diversity.
- Make sure you have the best host for your website. I use A2, which provides 24/7 client support, even on holidays. http://www.a2hosting.com/5785.html
- Use a social media dashboard to inform your following of each new post. I recommend SocialOomph because in addition to scheduling your posts you can schedule recurring tweets and view your analytics.
I scoured the Internet and found some great posts that will help you with your blogging. You’ll find links to these articles in my show notes on my Friday blog.
First up, is a post by Aaron Orendorff. (Sorry, the link no longer exists.) He says,
There is no such thing as great writing. Only great rewriting.
When you blog, great rewriting accomplishes these goals:
- It’s compelling.
- It converts, meaning, your blog readers buy your books.
How do you achieve these goals? Copyblogger has these tips for you:
- Write enticing headlines and subheadlines.
- Start with a killer introduction.
- Use subheads every three to six paragraphs so that people can scan your post.
- Be conversational in tone.
- Present data or quote the source of information.
- Include a call to action.
Next up is Content Marketing 101: A Huge Collection of Tips and Tricks, Plus 34 Must-Read Blogs to Follow by the great blog writers at Buffer.
For this post, writer Nicole Miller assembled tips from a Twitter chat about content marketing. The tweets define engagement and writing for your target demographic and discuss the types of analytics you should pay attention to.
The tips also suggest for writing effective calls to action.
Finally, this post lists 34 blogs about content marketing. Blogs that made this list include Copyblogger, Mashable, Social Media Examiner – all heavy hitters on the blogosphere, as well as HootSuite, HubSpot, Buffer, and SteamFeed – some of my favorites.
To see the complete list of blogs and learn more, be sure to read this post.
Have you ever wanted to write blog posts that make your readers hungry for more?
What about posts that get more shares, links, engagement, and traffic?
In this post, writer Sue Anne DunLevie has these suggestions for you:
- Plan your post before your write it.
- Don’t write your introduction or your conclusion until you’ve written the rest of the article.
- Don’t hesitate to use personal experiences.
- Break up your text with images, bullet points, numbered bullets or a block quote.
These are all great tips. To read them in more detail, be sure to check out the entire post.
Finally, I wrote a post titled 34 Blogging Topics Just for Writers.
Newly published authors often ask me, “What should I blog about.”
So I wrote this post with blogging topics for nonfiction writers, fiction authors, and poets.
If the next time you sit down to write a post you can’t think of anything to write, navigate to this post and find a topic that suits you.
Be sure to check the post for where I provide more detailed information.
If you’d like to learn even more about how to become more efficient at handling your social media marketing so that you’ll have more time to write, check out my book: Avoid Social Media Time Suck. The eBook is just $2.99 on Amazon.
Thanks for listening to the Social Media for Authors Podcast. Don’t forget to navigate to iTunes to rate this show and if you’re on Twitter, follow me at @CaballoFrances. Have a great week!
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+