Have you noticed all the changes happening on social media? Facebook is making most of the tweaks, but I’ve seen modifications in other places as well.
Today I thought I’d share a few items I’ve noticed that may convince you to use Pinterest, buy a Facebook ad, or just take note of what you can do these days on different platforms.
Let’s get started with my miscellaneous observations.
There’s no doubt in my mind that when done correctly, Facebook advertising works. Some people catch onto it right away, others spend too much money, and then there’s me: I just don’t use it often enough.
When I launched my book, The Author’s Guide to Goodreads, on May 19th I thought I’d support the launch with a Facebook ad. Guess what? It worked.
Sold copies jumped to about 30 on launch day when the ad started and bottomed out at about two to three copies a day once the ad came to an end. What does this mean for you? Take advantage of Kindle Select and support those promotions with advertising as well as periodically advertising the book. Video ads work especially well.
Facebook Tosses Out the 20 Percent Rule
If you’ve purchased ads in the past to promote your book, you’ll be thrilled to know that Facebook has dumped its 20% rule.
The rule once required that the images in your text couldn’t be composed of more than 20% text. Supposedly, books were exempt from this rule but I found Facebook’s treatment of text from books quite inconsistent.
Now the 20% rule is gone. This is great news for indie authors.
If you want to boost engagement on Facebook and better penetrate your fans’ and friends’ news feeds, invest time in learning how to use video. Be sure to make one of two types of videos: inspirational or instructional.
And don’t upload your videos to YouTube first and then share the link to Facebook. That strategy no longer fares well with Facebook’s algorithm. Native video is what Facebook supports and promotes better.
Andrea Vahl, in a workshop last week, shared her tips for better videos:
- Use good lighting
- Use a tripod and mic
- Edit the video if it’s not live
- Use closed captioning (many people now watch videos with the sound off)
- Entertain, educate and empower your fans
Drive Traffic with Pinterest
I can never stress enough the power of Pinterest in driving traffic to your landing pages. In my case, Pinterest is the No. 3 traffic referral source for my site, right after Twitter (No. 1 spot) and Facebook (No. 2 spot).Use Pinterest to drive traffic to your landing pages Click To Tweet
Imagine my surprise and delight when I opened my email one morning and found a Google Alert for a pinned image. Yes, I’d optimized the image for SEO, pinned it from my blog to a pinboard and, lo and behold, Google picked it up.
Here’s the Google Alert I received:
Here’s the image, an Infographic that I created for my blog:
When you write your blog posts, I encourage you to create images and save them from your blog to a designated board for your blog on Pinterest.Do you save images from your blog to Pinterest? Click To Tweet
While we’re discussing Pinterest, have you noticed that your profile received an upgrade? Your avatar is no longer a tiny image that needs a microscope to view fully.
And Pinterest no longer uses the terms pin or repin. Now you save images to your pinboards.
You can also send an image to a colleague or friend. If you save the image from your website, Like is replaced with Edit so you can change any wording or classification you’d like, and even assign the image to a different board.
Amazon Supports My Launch
This may not be new to you, but it was for me. When I launched my Goodreads ebook, Amazon contacted me, suggesting that I write a note to my followers on Amazon. So I did. Cool, eh?
Here’s the invitation from Amazon:
And here’s my message:
LinkedIn Publishing Platform
Are you adding your blog posts to LinkedIn’s publishing platform? If you aren’t, you’re missing out on opportunities to extend your brand (yeah, there’s that word again) and breathe new life into an older post.
Thumbnails of blog posts added to LinkedIn appear on your profile, beneath your summary.
You can access the publishing platform from here (above) or navigate to your Home page (the news feed) and tap or click on Write an Article.
LinkedIn recently sent me some graphics about my audience’s demographic information. It pays off to take the extra step to cut and paste your post on LinkedIn’s platform a week or two after it’s spent time on your self-hosted blog. It’s amazing how fast you can grow a dedicated audience.
Changes at Twitter
When 2017 rolls around, you’ll no longer need to add a period in front of a username at the start of a tweet for the tweet to be viewed widely.
Historically, if you wanted to start a tweet with a username, say @CaballoFrances, only you and I would see the tweet unless you added a period, such as .@CaballoFrances. By January 2017, this rule will disappear.
Also, tweets with images are limited to 114 characters. That character limit will also disappear come January. These are both welcome changes, don’t you agree?What do you think of recent changes to Twitter? Click To Tweet
Reorder Tweets in Your Newsfeed
This isn’t new but if you recall, back in February 2016, Twitter introduced an algorithm to its news feed to resemble what Facebook uses.
Twitter aficionados screamed that the end was near for Twitter.
Guess what? The clamor has died down, and everyone seems to have adjusted. If you recall, if you had wanted to keep your news feed free of any algorithmic tweaks, you didn’t need to do anything. However, if you wanted to turn on the change to see what it might be like, all you had to do was open your settings and choose “Show me the best tweets first.” It was that simple.
Well, how’s it going for you?
About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.
You’ll find cheat sheets and my new four-step strategy to controlling your time on social media in my newest book: Social Media in 30 Minutes a Day. In eleven chapters, you’ll:
- understand the new formula for saving time
- learn how to become a more effective and efficient marketer
- find cheat sheets for vocabulary and hashtags
- learn about the apps that will best help you save time while using social media.
“… 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields.” ~~ Julia A. Bestry