Friday Roundup: Social Media Marketing for Authors

Episode 9 - Social Media Tips for Indie Authors by Frances Caballo-3Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts, and of course, your social media marketing tip of the week.


Let’s start with your weekly tip.

This week’s segment includes social media tips you’re going to love, and of course, your tip of the week.

Let’s start with my weekly tip.

There’s an app that you’ve heard me mention on my podcast and my blog, and that’s SocialOomph.

I wouldn’t use any other app to schedule my posts. Here’s why.

Once you connect your accounts, scheduling them is super easy. You can select the exact day and time and choose to publish your tweets on multiple Twitter accounts.

You can also use SocialOoomph to schedule your Facebook and LinkedIn posts, as well as auto post new additions to your blog if you want to do that. (I never do this, but that’s a topic for another tip.) In addition, you can post images with your Tweets and Facebook posts.

What I truly love about SocialOomph is its “recurringly publish” feature. This means that I can set up a string of tweets, each with distinct wording for the same post. Then I can decide whether I want to publish that string of tweets hourly, daily, weekly, monthly, yearly or any combination of hours or days that I choose.

I normally set up a string of five to seven different tweets that lead to the same post and set up a calendar so that they publish every 30 hours.

The reason that I want my tweets about my posts on that schedule is that I want to read a worldwide audience, and I don’t want to repeat information about my posts too frequently.

I also use this feature to set up recurring tweets about my books, but I space those apart by at least every two weeks.

So check out SocialOomph and see if you like it too.

Now for the second segment of the show …

I scoured the Internet and found some great posts related to how to improve your productivity and engagement on social media. You’ll find links to all of these articles in my show notes on my Friday blog. Okay, now for the blog posts:

First up is 6 Ways IFTTT Can Increase Your Digital Marketing Productivity by Chris Makara.

In this post, Chris Makara explains how he uses If This Then That, aka IFITT.

To be honest, I’ve tried this app in this past and didn’t like it. However, I decided to give it a try and – surprise! – I do like it. It’s easy to create the “recipes” that IFTTT relies on – triggers that will send an email to you depending on the alerts you set up.

It’s designed to help users automate tasks and works with 70 channels (Facebook, Pinterest, Dropbox, etc.)

Okay, this is what Chris has to say about it. You can use it to:

  •      Save your Feedly post titles to Google Drive
  •      Archive tweets
  •      Send Gmail attachments via Dropbox or Google Drive
  •      Post Pinterest Pins to Twitter
  •      Monitor your brand

If you want to spend less time on the computer, this app may help.

Next up is The Perfect Length for Every Type of Content by Bob Hutchins for Social Media Today.

As writers, we love to write long blocks of text, right? Well, long blocks of text don’t do well on social media.

People prefer images and video to text, and when they do read lines of virtual black ink, they prefer short sentences. How short? Well, the research surprised me.

  • Tweets should be less than 100 characters. (But you already knew that, right?)
  • Facebook posts should be less than 40 characters. – Now this number surprised me. I thought the number was closer to 85, but I was wrong.
  • Paragraphs should be less than 55 characters (per line). – This number also took me by surprise.
  • URL domains should be less than eight characters (and easy to remember with a “.com” extension) – Again, this surprised me. I’d previously heard that users prefer the longer URLs so they could verify the origination of the link. I guess that’s just not true anymore.
  • Most blog posts should take less than three minutes to read. Nearly all blog posts should take less than 6 minutes to read. – I’d love to know what you think about this last number.
  • Blog headlines need to be six words.

Next is a post by Stuart Davidson called 7 Top Tips to Establish Social Media Growth.

If you feel like your plodding along with your social media marketing, Stuart offers this advice:

  • Endeavor to make your content invaluable to your readers.
  • Vary your content. Surprise your readers. Avoid repetitive content and anything that appears spammy.
  • Know your target market. Knowing the sex, age, and interests of your readers will improve the way you select and disseminate your content.
  • Know your platform. If your readers don’t hang out on Tumblr, then why bother with it? Get to know your readers and then select the platforms that they routinely use.
  • Interact with your readers; don’t just dump your content into their news feeds.

Finally, check out this post I wrote: 7 Reasons Why Authors Need to Use Social Media.

Briefly, here are my tips.

  • Social media networks inform the world’s readers about your website, blog and books.
  • Social media can attract a wider audience to your readings.
  • A Social media presence strengthens the bond between your readers and you.
  • Social media offers opportunities to promote your books.
  • Social media enables you to build your brand.
  • Social media will increase your inbound traffic.
  • Social media will decrease your marketing costs.

If you’d like to learn more about Twitter, be sure to download m free eBook, Twitter Just for Writers on my website.

Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

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