Friday Roundup April 8, 2016

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 Friday Roundup of the week's best posts by Frances Caballo

I enjoyed finding, reading, and learning from these posts this past week and I hope you like them as well.

Facebook: The World’s Largest Bookstore? by Digital Book World: “The big moneymaker (for Facebook) was its burgeoning video ad business. Facebook states that people are watching 100 million hours of video per day on its social platform. More than 500 million people watch Facebook video every day. Just let that sink in. Facebook isn’t simply a video discovery platform; it’s becoming the video discovery platform. And it’s still growing.” Note: This story is about the power of video and you will be amazed by the statistics. Get those book trailers rolling!

More than 500 million people watch Facebook video every dayClick To Tweet

Promote a New Release by Marketing the Entire Book Series  by BookBub:  “When launching a new book in a series, is it best to focus all your marketing efforts on that one book? Or can you increase sales even more by actively marketing the previous books in the series, too? Megg Jensen successfully boosted sales by promoting her entire series when launching a subsequent series book. When she launched the fifth book in her Dragonlands series, Reckoning, she used box sets and clever cross-promotion strategies to keep existing readers engaged while garnering brand new series readers.” Note: Do you write serials? If you do, launches can be easier, especially when you offer the first book in the series for free. Check out this author’s strategy for successful book launches.

How To Rapidly Grow Your Email List Using Social Media via Kasey Luck: “Here’s the great news: social media is not only good for building your brand and finding new fans, but it can also help you build your email list. The truth is, each social media channel can be leveraged to help you grow the number of email subscribers, and in this post I’ll show you how.” Note: This blogger describes several strategies for using social media to boost your email signups.

Social media can be leveraged to help you grow email listClick To Tweet

Amazon Sales Rank: Taming the Algorithm by Alliance of Independent Authors: “Amazon’s sales rank algorithm is surprisingly simple…

  1. Each sale or download of a product counts as one point toward a hypothetical “rank score”.
  2. Each day, the preceding day’s score decreases by half, and is added to today’s points.
  3. For each category on Amazon, books are ranked based on their current scores.” Note: The basic lowdown is this: Want to improve your sales ranking on Amazon? Sell books every day.

Quote of the week:

Memoir is not an act of history but an act of memory, which is innately corrupt. ~ Mary Karr

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Avoid Social Media Time Suck and Twitter Just for Writers, which is available for free here. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.

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