How do you succeed when using social media or even when blogging? Deliver great content. Always. Sometimes finding great content can be time consuming. These tools will help you economize your discovery phase of social media marketing. This is Part II of a two-part series. Find Part I here.
Surfing with Your Mobile Devices
Do you prefer to conduct your Internet navigation on mobile devices? Then try some of these applications.
If you use the scheduling application, Buffer, Daily is a companion app. Daily will suggest stories. Select the ones you prefer with a touch of the finger and Daily will send the story to your queue for scheduling. It’s one of the easiest curation apps to use.
Feeddler is an RSS reader for iPads, iPhones, and iPod Touches. It’s similar to Feedly in that it’s a blog post aggregator. (RSS originally meant RDF Site Summary but it’s now known as Real Simple Syndication.) As with Feedly, use this mobile, iOS app to collect the headlines and links to updates from your favorite blogs. Download the app from the iTunes store.
Let’s say that you subscribed to 30 blogs using Google Reader in the past. What’s the likelihood that you would read those posts every day? Fever asks its users to distinguish between essential and supplemental feeds (blogs). The app is designed to read your feeds and select the hottest posts over a specified time period. Basically, this application anticipates which feeds you will most want to read and gives them priority. The algorithms are based on your stated preferences. Fever is for Android devices. You’ll find it in Google Play.
Described as a “your personal magazine,” this tool enables users to keep up on the latest nuggets of news from The New York Times, Twitter, and other social media networks. Simply slide your finger to turn the pages.
Once you sign in with your Twitter, Facebook, or Google+ plus, the app will ask you to select your preferred topics. Once you make your selections, News360 will show you the top stories within your interest areas. Click on the headline and image, and the app will direct you to the fully story. Once you review the story, you can decide whether you want to share it on social media with a live share or by scheduling it for later.Curation tools just for writers & for any budget Click To Tweet
See Your Curated Content from any Device
With the next set of applications, if you find a great article while navigating the web from your smartphone as you wait for your latte and you’ll be able to access it again from your PC, iMac, or tablet. These applications will help you save time because you won’t forget where you saw a great image or read a newsy tidbit that you can use as a writing prompt. Here they are.
You can collect notes, web clips, files, images, and favorite web pages from any mobile device and then access them from your PC or iMac.
BagTheWeb is a web curation tool that enables users to scan the Internet and collect, publish and share information via “bags.” You can share collected information on your social networks as well or just use the information you find for your next post.
Bundlr was designed with the idea of making online content available and categorized from any PC or mobile device. It is similar to Evernote and Pocket. Get started by signing in with Twitter, Google, or Facebook.
Similar to Evernote, any file you save to Dropbox is available from any computer, phone or other mobile device. On the free account, Dropbox generously gives away 2 gigabytes of free storage. The program works with Windows, Mac, iPad, Android, and BlackBerry devices. An added benefit is that shared folders allow writers collaborating on the same project to easily gather and share documents together. If you like to collect images from the web, you can also create photo galleries using this app.
A free tool, use Pocket to discover, save, and recommend stories and news items. Similar to Evernote and Dropbox, Pocket allows you to find content, save it to the application, organize topics, and then later on read the posts you saved from any device including your PC, iPhone, iPad or other devices. In addition, Pocket offers a social media sharing control center. Having great information that is categorized will help you to better store information for sharing on social media platforms. Don’t forget to add your own blog posts to your cache.
This tool is similar to Evernote and Dropbox. Instapaper bookmarks articles you want to read when you have more time. You can upload a bookmarklet to your browser for easy access to your articles and for bookmarking certain Web pages. You can start with a free account and test it.
Are you tired of seeing those online ads about belly fat? Readability will erase the online clutter preventing you from focusing on your curation efforts and save articles you want to curate. Similar to other tools in this list, once you save an article your find, you can view it from any device later.
Tools that Help You Find, Use, and Share Great Content
Have you ever wanted to publish your own magazine? Now you can with Scoop.it. In addition to scouring the web to find the best articles in your niche, Scoop.it enables you to regularly publish an online magazine featuring the top articles you found. You can also use this application to find great content to post.
Similar to Scoop.it, this curation application will find the most recent stories on the topics you select and present them in a newspaper format for you to scour and disseminate through your social media networks and email list. You can present it as a weekly or daily newspaper and mention in your tweets the people whose articles are included.
You can start using Kweeper as soon as you install the Firefox extension. Once you complete that step, the app will gather and organize quotes, images, videos, and audio in a visual way.
Sometimes the best solutions don’t come from apps. Try these methods to find content your readers will adore.
Create lists of experts in your field. Navigate to your profile, click Lists, scroll to the bottom of the page and click Create New List. Whenever you find someone who tweets content you like, navigate to that user’s profile, click the gearshift to the left of the follow button, and click Add to Or Remove from Lists. Whenever you need content to share, check your lists before scheduling your tweets.
Subscribe to your favorite experts’ newsletters. When they arrive in your inbox, check them out and share those tidbits that your following would most appreciate.
I recently added even more pages to Twitter Just for Writers, bringing it to 52 pages. And it’s Free for you.
Grab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:
- Easy to follow instructions on how you can get started.
- Instructions on how to devise a password that will never be hacked.
- Terms and special hashtags just for authors like you.
- A list of applications to use with Twitter.
- Advice on how to select your username and write your bio. (So many authors get this wrong.)
- Plus guidelines for advanced users!
About the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. She’s written several books including Social Media Just for Writers, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.