Fab Friday Finds – How to Sell Books

Fab Friday Finds By Frances Caballo on How to Sell BooksWelcome to a new feature on my blog:  Fab Friday Finds. Every other Friday, I will introduce content, ideas, and other jewels that can help you succeed as an author and help you in some aspect of marketing, including social media marketing.

Every Fab Friday Find will be fresh from the week. In other words, I’ll be sharing information that I just learned or discovered. I will also keep these posts short.

This week I’m introducing two items that will help you learn how to sell books. Instead of summarizing them,  let’s just get started.


I belong to the Bay Area Independent Publishers Association and this past Saturday was a real treat. Shelley Hitz was the featured speaker and she talked about the importance of creating a 30-day marketing calendar to sell more books.

Here are some of the highlights of her talk:

  1.  Create business cards for your books and include QR codes.  The QR codes should lead to a landing page such as a page on your website dedicated to each book or Amazon where readers can buy them.
  2. Create products related to your books.
  3. Using applications such as Canva or Picmonkey, select quotes from your books, and overlay them on images to post on social media.
  4.  Create a spreadsheet with 30 days of different tweets related to  each book.  When you arrive at the 30th tweet, begin the rotation again – or if you have time, create a new spreadsheet with entirely different tweets.
  5.  Create a fact sheet about your book.
  6. Give bonuses when you sell books on your website. In other words, when you sell a book from your website, give a surprise freebie to your reader.
  7. It’s important to note that on Kindle Direct Publishing, you are allowed seven keywords about  each book. However, on CreateSpace, you are only allowed five keywords.
  8.  Create a bookmark with a link to a free gift.
  9. Try paid advertising such as Ereader News Today and BookBub.
Create business cards for your books and include a QR codeClick To Tweet

To learn more about Shelley and her company, check out her website.

One More Fab Friday Find

The second Fab Friday Find is a blog post I found this week titled How to Write a Book Blurb. This is the best advice I’ve ever read on how to create a back cover blurb for your book. (I am saving this post!)

That’s it for today. Let me know what you think about Fab Friday Finds. If you like this feature, I will definitely continue it. But if you don’t find the information helpful, please let me know.

I write this blog for you and I want to make sure that I’m providing the content you need to succeed as an author.

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Frances Caballo- Author of Avoid Social Media Time SuckAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

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