Indie Author Weekly Update January 20, 2017

Indie Author Weekly Update

This is the first Indie Author Weekly Update in two weeks so it makes sense that it would be an expansive treasure trove of information for you to glean.

As I write this, we are in the midst of another storm. It’s the first of three scheduled to punch Northern California over the next five days. Wish us luck as we tend to lose power and experience flooding.


Top Tips on TIming for Indie Authors from the Alliance of Independent Authors: “At this time of year, we’re likely to spend more time thinking about forward planning, so today on the blog we’re sharing some top advice from ALLi partners and authors on timing the launch and marketing of your self-published books in 2017.”

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Indie Author Weekly Update January 6, 2017

 Indie Author Weekly Update

I hope you enjoy this installation of the Indie Author Weekly Update. I’ve got quite a potpourri for you. Don’t miss Jane Friedman’s look at platform building as well as Joanna Penn’s video on looking forward to accomplishing your goals in 2017. Both are great pieces. There are many great posts in this week’s update and I hope you have time to check them all out.

On a more personal note, I hope you had a lovely holiday break. I know that I did. And best of all, it’s been raining here in Northern California, where we’ve suffered a terrible drought in recent years. So that’s cause for celebration, right? Okay, get busy and enjoy the weekly updates!


Indie Author Updates

Building a Platform to Land a Book Deal: Why It Often Fails from Jane Friedman: Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication.

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Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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Indie Author Weekly Update November 11, 2016

Indie Author Weekly UpdatesIt’s Friday and that means it’s time for the Indie Author Weekly Update. I always enjoy bringing the best of the internet to you in hopes you’ll find nuggets of information to fuel your social media and book marketing efforts.

On a more personal note, I’ve been relishing the fall weather here in Northern California. We’ve been having 70-degree weather with warm days and cool nights. It couldn’t be better for the hiking and cycling I enjoy doing. I hope that you’re getting outdoors too.


Indie Author Updates

We’ll start with the posts I wrote for BookWorks and TheBookDesigner.com this week:

15 Tips to Boost Facebook Engagement for Indie Authors from BookWorks: “When you’re ready to approach book marketing, and you’re setting up your social media presence, the last thing you want to do is waste any of your time on platforms that your readers don’t use. For example, if you write crime noir that’s popular among the 40+ demographic, you wouldn’t want to waste your time on Snapchat or Tumblr. But, similar to Mark Dawson, a thriller author, you would want to spend time on Facebook.”

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Indie Author Weekly Roundup August 5, 2016

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There’s a theme to this week’s Indie Author Weekly Roundup: book launches and book marketing. It’s an apt theme since knowing how to market your books is likely what you think most about, right? I hope you enjoy this week’s selection of posts on these two topics.


Using Fiverr for Affordable Book Covers – from BookWorks and by Randy Staples: “Ever wondered about Fiverr?  A few weeks ago I needed a strong, professionally-designed cover for a forthcoming book, and like many indie authors I didn’t have a lot of money to spend on it. How could I get a good cover from a graphic designer on a crimped budget?”

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Are Press Releases Dead? Is Email Marketing Important?

Press Releases - Email Marketing - Frances Caballo

Summer is here and I couldn’t be more thrilled. Get outside. Observe. Take in the fresh air and let it all feed your creative side and breathe new life into your writing. Most of all, relax and have some fun. You’re doing what you love, right? Writing books, selling books, and living the life you’ve dreamed of. So go for it. Feel the sand on your feet, touch a tree, and dance in the sunlight. I recently took my dog to Carmel Beach at 7 am and it was beautiful, serene. Sure, there were dogs off the leash and that was the part of the fun. To let my Dixie run into the water, play with other dogs, and enjoy the energy surrounding her was thrilling to watch. What are you doing this summer? I’d love to know!


This week’s roundup is again filled with an array of wonderful information touching on press releases, email marketing, the problems inherent to being one expert, and more. I hope you enjoy the selection.

Brexit: Twilight of the Experts? by Joel Friedlander: “There’s a specific problem that subject-matter experts run into when they attempt to interact with newcomers. As you gain expertise, you naturally evolve away from the open-minded inquiry that typifies most newcomers. When you don’t know much, you’re open to just about anything. As you get more educated, the options narrow, and that’s not necessarily a bad thing, it’s part of the process of becoming more experienced yourself.”

Note: This post by Joel Friedlander is an excellent reminder to nonfiction bloggers If your information is too advanced, or you forget to cover the basics, you’ll lose readers who can benefit from your expertise.

Don't forget to cover the basics for readers new to your field of expertiseClick To Tweet

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Indie Authors’ Weekly Updates

Social Media in 30 Minutes a Day by Frances CaballoI have exciting news! My newest book, Social Media in 30 Minutes a Day, is now available for presale.

In eleven chapters, I help you:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • maintain quick cheat sheets to vocabulary and hashtags
  • learn about the apps that will best help writers save time while using social media.

So grab my newest book now.

 


Updates for Indie Authors

Weekly Updates for Indie Authors by Frances Caballo

Every Saturday I pull on my hiking boots and head to the woods. But tomorrow we’ll be driving to California’s North Coast instead, where we’ll hike for three hours. It should be fun. Let me know what you’re doing this weekend in the comments below. In the interim, I hope you enjoy this week’s updates for indie authors.


Pronoun & Macmillan: a Shift to More Author-Friendly Publishing? by BookWorks: “Macmillan purchased Pronoun, an eBook creation, distribution, and marketing service for independent authors. Along with Pronoun, Macmillan purchased an innovative entourage that includes Booklr, a data analysis service for eBook sales, and Byliner, which publishes ‘urgent, necessary journalism for the present day’ along with short fiction and serials. But I think that what Macmillan really bought was innovation, which in the generally stodgy world of traditional publishing is rare and admirable. And that innovation is data-centric.”

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Social Media Weekly Roundup for Authors

5-27-16 WeeklyRoundup-2I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.


Here’s the Social Media Weekly Roundup

Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”

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