Blockbuster Author Kevin Tumlinson Reveals His Writing and Book Marketing Secrets

Kevin TumlinsonSeveral months ago I used Draft2Digital to convert one of my books to an ePub and distribute it to online book retailers. I was impressed by the customer service I experienced and how easy the staff made the entire process for me.

Then, I recalled hearing Kevin Tumlinson of Draft2Digital speak on Joanna Penn’s podcast about eight months ago and decided to invite him to join my Conversations with Frances webinar series.

Earlier this month I interviewed Kevin Tumlinson, marketing director for Draft2Digital and a bestselling author. We had a wide-ranging conversation about Draft2Digital and Kevin’s writing and book marketing tips. Here are some of the points we covered:

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Creative Visualization for Writers with Nina Amir

Creative Visualization with Nina Amir

I recently had the pleasure of interviewing Nina Amir, the Inspiration-to-Creation coach and Certified High Performance coach. She recently published Creative Visualization for Writers, which I had the pleasure of reading. Whether you’re just starting out as a writer or beginning a second or third or fourth book, Nina’s Creative Visualization workbook is a worthy guide. Quite plainly, there’s nothing out there on the market that compares to this book.


Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and, at last, you create what you will. George Bernard Shaw

Creative Visualization with Nina Amir

Why did you decide to write this book now?

I saw the adult coloring book trend happening and started thinking about doing one for writers. However, I didn’t think writers would want to just color—since most don’t have enough time to write.

I did think writers needed a book that helped them work through the blocks that stop them from writing, increase productivity and creativity, and move consistently toward their goals. And I could see the benefit of coloring—if focused on the end goal of successful authorship.

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Virginia Gray: One Indie Author’s Book Promotion Strategy


Social Media Just for Writers email courseFeeling overwhelmed by social media? Does your brain freeze when you consider all the options?

Try my new email course, designed to take the guessing out of your online book marketing.

You’ll learn:

  • Which social media sites are right for you and your books
  • How you can save time on social media
  • Which posts work best on social media

Isn’t that what it all boils down to? Knowing where to post, what to post, and how to post?

My email course has you covered.

So sign up now and receive the lessons that will help you make sense of book marketing with social media.

Send me the email course!


About Virginia Gray

Indie Author Spotlight: Virginia Gray by Frances CaballoYou rank highly in the categories you selected on Amazon. How did you decide
to select those categories? Was there a strategy or did they simply make
sense considering your topic?

Amazon is an interesting beast. Rather than an online bookstore, if you think of it as a giant search engine–something akin to google—then the importance of searchable keywords becomes imperative.

Of equal importance is your choice of relevant categories. I write romantic comedy with a serious edge; however, if I simply dropped my novels in the “romance” bucket with the hundred-thousand or so other titles, the average reader would never find them.

Targeting is crucial. My settings are in the present, so “contemporary” is important. My heroines are women, so women’s fiction is another label. They are humorous, so now we have humorous contemporary women’s fiction. In fact, I could subcategorize it even farther…get the gist? Now I’m not simply offering my title to romance fans, I’m targeting consumers who actually want to read my kind of book.

If you are wondering why these sub-categories are not options when you upload your manuscript to Amazon, then you’re not alone. The answer eludes us all. My advice is to contact the lovely folks at Author Central and ask for help. But before you do, spend some time wandering around the site. Find authors whose stories and/or styles are similar to yours, and then look at the categories under which their books are listed. This will give you a better understanding of where your book should be placed.

Think of Amazon as a giant search engine--akin to Google Click To Tweet

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