Indie Author Weekly Update – February 24, 2017

Indie Author Update

Here’s another edition of the Indie Author Update. This week’s topics include book marketing, Facebook advertising, and blogging tips.

Kevin TumlinsonI hope you join me for the next  Conversations with Frances when I interview Draft2Digital marketing director and blockbuster author Kevin Tumlinson. Kevin is considered a prolific author, and was named one of Shelf Media Group’s 100 Notable Indies in 2016. I hope you’ll join us on March 1st at 1 pm PST as he shares his marketing tips.


Indie Author Updates

10 Tips To Up Your Book Marketing Skills Right Now by Rachel Thompson: “The basic premise of book marketing is this: write great books that people want to read, then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. I self-pub’d my first three books and invested in those services through scrimping and saving. Now you can crowdfund. It’s doable.”

Write great books and then effectively market them. Click To Tweet

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Indie Author Weekly Update – February 17, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update includes posts on several topics from Pinterest to book marketing to attracting more traffic to your blog. I hope you enjoy this week’s selection.

Today I’m in San Francisco at the San Francisco Writer’s Conference. It’s my favorite conference and I’m fortunate that I get to present every year. Meanwhile, the rain has returned to Northern California so wish me luck as I drive to and from San Francisco

Indie Author Updates

Not Writing for Writers from Writer Unboxed: “The best idea I had for my first book came while I was raking leaves the backyard with my dog and realized that my main character also needed a dog. And then, to the soothing sounds of my rake scratching through the grass while I gathered cottonwood leaves into piles, I worked through the all the ways my character could and couldn’t acquire her new best friend. When I sat down to write, I knew exactly what she would do.”

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Want in on a secret? Email marketing rocks!

Rock your readers' world with email marketingWould you like to know a secret? One that social media managers might not freely reveal?

Here it is: Email marketing is in some ways more effective than social media.

Really? Let me backtrack a bit.

Admittedly, they are two different animals. If you send too many emails to your list or the information isn’t relevant to your audience, you’ll lose your subscribers fast.

But, if you send promos, freebies, and relevant information, they will love every email you send.

Social media can refer traffic – it certainly sends traffic to my website. But what social media is best at is engagement. By its very nature social media is social so if you’re not making time in your day to socialize with your readers, well, you’ll losing out on a huge benefit of the social platforms.

Social media is best at engagement - email marketing at traffic referralClick To Tweet

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Indie Author Weekly Update – February 10, 2017

Indie Author Update

This week’s Indie Author Update covers a gamut of topics, from marketing plans to blogging to Twitter.

I normally schedule one Conversations with Frances each month but in March and April I’m breaking the patter and featuring four guests instead of two. I hope you check out the lineup and sign up for these free webinars.

Indie Author Updates

How I Became a Bestseller with a Coordinated Marketing Plan from BookBub Partners: “When my first novel, The Fairy Tale Bride, was traditionally published in October of 2000, I had all the usual hopes and dreams of new writers — letters from readers, great reviews, and, of course, becoming a bestselling author.”

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Indie Author Weekly Update February 3, 2017

Indie Author Weekly Updates

Today’s Indie Author Weekly Update encompasses every topic, from increasing ebook sales to book promotion and from Facebook to building a website. I hope you enjoy these blog posts from across the internet from experts in publishing and social media.

On a personal front, I’m busy getting ready for the San Francisco Writers Conference, where I’ll be teaching two sessions and participating in two panels. If you’ve never been to this conference, you should check into it. Even if you can’t attend the entire conference, there are pre- and post-sessions that are available separately. Besides, you can’t beat the setting: the conference is at the Mark Hopkin Hotel. I hope to see some of you there.


Indie Author Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales  Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

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Indie Author Weekly Update January 20, 2017

Indie Author Weekly Update

This is the first Indie Author Weekly Update in two weeks so it makes sense that it would be an expansive treasure trove of information for you to glean.

As I write this, we are in the midst of another storm. It’s the first of three scheduled to punch Northern California over the next five days. Wish us luck as we tend to lose power and experience flooding.


Top Tips on TIming for Indie Authors from the Alliance of Independent Authors: “At this time of year, we’re likely to spend more time thinking about forward planning, so today on the blog we’re sharing some top advice from ALLi partners and authors on timing the launch and marketing of your self-published books in 2017.”

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Indie Author Weekly Update January 6, 2017

 Indie Author Weekly Update

I hope you enjoy this installation of the Indie Author Weekly Update. I’ve got quite a potpourri for you. Don’t miss Jane Friedman’s look at platform building as well as Joanna Penn’s video on looking forward to accomplishing your goals in 2017. Both are great pieces. There are many great posts in this week’s update and I hope you have time to check them all out.

On a more personal note, I hope you had a lovely holiday break. I know that I did. And best of all, it’s been raining here in Northern California, where we’ve suffered a terrible drought in recent years. So that’s cause for celebration, right? Okay, get busy and enjoy the weekly updates!


Indie Author Updates

Building a Platform to Land a Book Deal: Why It Often Fails from Jane Friedman: Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication.

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Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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Indie Author Weekly Update December 30, 2016

This is the last Indie Author Updates for 2016. It’s a weird thought, isn’t it? Yet, I’m happy to see 2016 end and am particularly looking forward to 2017. I plan to return to my novel and am planning a very different type of social media book for authors. So, thus far I have two books planned. What about you?  I’d love to hear from you about your plans.


Indie Author Updates

How to Record Your Own Audiobook and Sell Direct to Customers  from Joanna Penn: “I love ACX.com and I am all in with my fiction there, but I’m also a podcaster and after years of doing my own interviews and audio, I decided to read my own non-fiction audiobook, and sell it direct! Here’s how.”

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Indie Author Weekly Update

Indie Author Weekly Update

The Indie Author Update this week includes posts from bloggers I haven’t previously included, namely Marketing Drive, Rachel Thompson, and Anne Hill. I hope you enjoy all the posts I’ve selected for you from across the book industry’s blogosphere.

On another note, tomorrow is Christmas Eve and Hanukkah. However you celebrate this time of year, may your gatherings be joyful and the new year bring you all that you desire in your writing career.


Indie Author Updates

Twitter finally debuts live video for users Weekender from Marketing Dive: Live video has taken the digital landscape by storm in 2016, as key trends such as growing demand for digital content, real-time experiences and authenticity converge to enable anyone to broadcast an immersive moment. Successful live videos have the potential to go viral, like Candace Payne’s Chewbacca Mask broadcast did on Facebook Live, a video that has been viewed more than 162 million times.

Check out this week's Indie Author Updates Click To Tweet

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