Books

Social Media Just for Writers 2nd EditionThe second edition of Social Media Just for Writers, the first social media book I wrote, is now available.

You’ll find this edition quite different from the first.

Gone is the chapter on Google+. And included in this book you’ll find chapters on Snapchat, Instagram, and Tumblr.

It’s a completely different book with an updated cover. Even the size is different.

Learn more about this book.

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Pinterest Just for Writers by Frances CaballoDid you think Pinterest was a “fluff” website filled with DIY and food images?

Think again.

Pinterest, which the founders describe as a browser, can  be a powerful source of referral traffic to your blog and designated landing pages.

Yes, it can actually increase traffic to your website and Amazon. But you’ll need to know a few tips and how to optimize your images and account for improved search engine optimization (SEO) results.

I’ve been using Pinterest since 2011 and it consistently ranks third in referral traffic to my blog and landing pages. I’ve come to rely on Pinterest as an essential part of my marketing strategy and you can too.

Learn more about this book.

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Twitter Just for Writers is the most comprehensive Twitter eBook I’ve ever released.

You’ll find:
  • Easy to follow instructions on how to get started.
  • A ninja tip on how to devise a password the will never be hacked.
  • Twitter’s vocabulary list and the biggest list of hashtags just for authors.
  • A list of applications just for Twitter.Twitter Just for Writers by Frances Caballo 2
  • Advice on how to select your username and write your bio.
  • Guidelines for advanced users.
  • Information on how to access and use your analytics and settings.
  • Explanations on why memes are great to tweet.
  • Demographics on Twitter users so.
  • And more!
Learn more about this book.

What if you knew how to use social media without getting caught int the vortex of wasting time of cat videos and chasing links that take you away from your real goal: writing your books?

And what if you no longer had to worry that social media marketing would take hours, leaving you with less time to focus on your writing?

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Social Media in 30 Minutes a Day by Frances CaballoAnd here’s what author Arlene Miller said about the book:

Marketing on social media can be a full time job. But authors want to spend their time writing, not marketing through social media. Yet, marketing is crucial, and social media is where it’s at. Frances Caballo tells authors how to actually manage their social media in 30 minutes a day and get some real marketing done . . . which is meeting and communicating with your readers. Caballo tells writers which social media is best for them and how to best utilize this valuable resource. She knows all the apps and other timesavers. Learn how to use your social media marketing time wisely and get this book! It is a must for authors!

Social Media in 30 Minutes a Day provides a formula that authors can follow to help them save time online without losing their effectiveness or impact.

Learn more about this book …

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Does Goodreads confuse you? Have you been using it for a while but just can’t get the hang of this socThe Authors Guide to Goodreads by Frances Caballoial media network and readers haven?

Then check out The Author’s Guide to Goodreads. This how-to book will:

  • Show you how to get started the right way.
  • Explain what an author dashboard is and how to set it up.
  • Describe how nonfiction and fiction authors can benefit from this platform.
  • Explain all of Goodread’s tabs.
  • Explain features you might not have heard of before.
  • Learn how to set up your book giveaways.
  • Help you determine how to add friends strategically.
  • Explain why it’s important to be an active reader, and not a marketer.
  • Share strategies for marketing your books.

Here’s a review from author Cathy Turney:

Before reading this totally absorbing book I didn’t think Goodreads would work for me. I’m an author without much time to read for pleasure. Trust Frances Caballo, the guru of social media, to ferret out the whys and hows of this marvelous platform and make me a believer!

Goodreads is a powerful tool for authors, but you need to know how to use it effectively to maximize its value. And it’s not hard, if you follow Frances’ directions and great “show me” screen shots. I couldn’t wait to dive in. So hurry and buy this book before Goodreads changes the screen shots and you have to think more!

So whether you’re just starting your journey with Goodreads, or you’ve been using it for some time, this is the book that explains everything about this readers’ haven of millions of users.

Learn more about this book.

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Social-Media-Primer-by-Frances-Caballo-642x1024_FotorWhat if there were a book with only the social media guidelines and tips that you absolutely had to know to succeed online?

And what if this social media book was written specifically for authors?

Well, this book does exist and it’s called Social Media Primer with Advanced Guidelines.

Learn more about this book.

 

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Social media marketing isn’t something extra that authors need to do. Social media and blogging are integral components to ever author’s marketing plan.

Whether you are new to social media or just need to to learn how to economize your time on social media, these books will help!

Avoid Social Media Time SuckIn Avoid Social Media Time Suck you’ll learn:

  • How to create and perfect your author platform.
  • Where great content exists on the Internet and how you can use it to further your brand within your niche.
  • The importance of being social and applications that make this task easy and fun.
  • And more!

If’ you’ve avoided social media because you feel you just don’t have enough time, you’ve used it sporadically and missed the opportunity to widen your audience of readers, or you’ve been frustrated by how long it takes you to conduct social networking tasks, this is the book for you.

A Must-Have Guidebook on Time Management for Writers Who Want to Use Social Media and Still Have Time to Write: If there ever was a need for a blueprint on managing time on social media without compromising precious writing time, it is now. Overwhelm is the operative word for anyone who wants to break into the publishing business today. Frances Caballo comes to the rescue with this practical, detailed plan for gaining control over establishing an online presence while preserving writing time. Kathleen Pooler

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Blogging Just for Writers by Frances CaballoBlogging Just for Writers includes:

  • Information about applications, plugins and tools you need to know.
  • Instructions on how to bring Twitter to your blog.
  • Links to blogging teams you can join.
  • Topic ideas.
  • And more!

If you are new to blogging or still getting started, this is the primer you need!

Too many how to books claim that if you just do what the book says, success will arrive on your doorstep automatically. This book gave useful guidance and information, while making it clear that successful blogging requires a lot of effort. Stephen R. Davenport

Learn more about this book.

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Note: This book is in the process of being updated.

Social Media Just for Writers by Frances CaballoYou’ve written your book and sold copies to friends, colleagues and maybe your family members. Now you want to reach readers around the state, across the country and around the world, right?

With social media, you can build your platform and reach markets you never imagined possible. This book is a wonderful primer for authors at the beginning to intermediate level of social media marketing.

The only negative thing I have to say about Social Media Just for Writers is it should have been published sooner. The book is divided into the major online media marketing tools and describes the overall best use for each. It lists the features and how to maximize them to get the most out of the time you spend setting up your pages, profiles etc. and interacting with your connections. I loved the clever tie in the author made between famous people and each media marketing tool: Facebook & Nicholas Sparks; LinkedIn & Agatha Christie; Google+ & Hemingway; Picasso & Pinteret. C. Lee McKenzie

Learn more about this book!