How to Get Attention for Your Book on Amazon

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Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. As a guest on my webinar series, Conversations with Frances, she wowed the audience with her knowledge of Amazon and how to get your books more visible.

She started her talk with a revolutionary thought: “No one should care about rankings on Amazon,” she said. “Concern yourself with searchability instead.”

Amy Collins

Amy Collins

Amy continued to make numerous points, including these:

For print books, you can  use https://sellercentral.amazon.com to start selling online. That’s assuming you purchased 1,000 copies of your book and need to be a reseller on Amazon. Amazon will charge you between $40 to $100/month.

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Indie Author Weekly Update – April 14, 2017

Social Media Weekly Update

This week’s Social Media Update covers everything from ebook production to making more money with your books to book why the news feed may be outdated.

Are you enjoying spring yet? We got a taste of it one weekend, followed by days of rain again. I hear that hiking the local trails — one of my passions — will be less fun due to the abundance of ticks and poison  oak. However you spend your time on weekends, I hope you stay safe and have fun.


Indie Author Updates

4 eBook Platforms Offering Cool Data, Distribution & Marketing Tools from BookWorks and by Carla King: “There are a lot of eBook platforms out there—how many do you know? I bet you haven’t heard of Kbuuk, PublishDrive, Scribl, or StreetLib but I’ll also bet you’ll want to try at least one of them by the end of this post. Don’t worry, you don’t have to give up your existing service (IngramSpark, Smashwords, Amazon KDP), but add one or more of these to the mix.”

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What It Feels Like to Be in the Zone with Lisa Tener

My interview of author coach Lisa Tener was perhaps the most unusual webinar I’ve ever been a part of. But to find out why, keep reading!

Lisa started us off with explaining what it feels like to “be in the zone” when writing: “You have this sense that you can be there forever. You have a heightened sense of flow. It feels inspired. You feel like you captured something.” Yes!

When you sit to write, be mindful that you're entering sacred spaceClick To Tweet

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Indie Author Weekly Update – April 7, 2017

Welcome to another edition of the Indie Author Weekly Update. Below you’ll find an array of posts from social media to fake news in publishing to Amazon keywords. I hope you enjoy them.

I chose a poppy for the above image today because they are blooming all over Northern California where I live. They represent a touch of spring that’s here. I hope you’re enjoying the flowers in your world as well as your writing.


Indie Author Updates

Growing Your Presence on Social Media from Digital Pubbing: “Social media is great. You can connect with people easily, you can learn new things, and you can share awesome content. It’s also a lot of hard work, because you want to make sure you are posting high quality content that resonates with people, and it takes some effort to measure and tweak your strategy.”

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Blogs and Podcasts I Read and Listen to Every Week

We all have our secret list of favorite blogs and podcasts we prefer. I base my preferences on whether or not I learn anything new and, especially in the case of podcasts, whether there’s an entertainment value.

Don’t get me wrong; solid information is what keeps me coming back week after week. But when it comes to podcasts, the audio has to be clear, the guests interesting, and the topics need to resonate with my struggles or interest. I listen to podcasts while I’m on the treadmill so if an episode doesn’t hold my interest sufficiently, the exercise can become unbearable.

I thought you might want to find out which bloggers and podcasters I pay close attention to. Well, here they are.

Bloggers I Read

Anne R. Allen

I adore Anne’s blog. Aside from being one smart lady, her mix of sass and education is priceless.

Buffer Blog

The folks at Buffer write in-depth posts that always teach me a new skill. I rely on this blog to keep my social media skills sharp.

BookWorks

I’m proud to be a blogger at BookWorks, but that’s not why the blog is on this list. I enjoy the other bloggers, including Penny Sansevieri, Carla King, Helen Sedwick, and Joel Friedlander, who write sharp posts. I always learn something when I read a new post, which is why I read blogs in the first place.

TheBookDesigner.com by Joel Friedlander

Blogger, author, and entrepreneur, Joel Friedlander is a masterful blogger and businessman who blogs on Mondays and has guest bloggers appear on Wednesdays. I always look forward to seeing what’s new on his site. Be sure to read his monthly reviews of book covers. You’ll learn a lot.

Jane Friedman

Jane is an author, former publisher of Writer’s Digest, and astute marketing maven. I always enjoy seeing what she has to say or one of her guest bloggers.

Digital Pubbing

Sabrina is a writer, ebook developer, and blogger at DigitalPubbing.com. I enjoy her interviews, posts, and compilation of top posts on specific topics. I wouldn’t miss an issue.

Podcasts I Follow

Serial

The reporters from This American Life are the hosts of this show. They dissect a story to its core, using their investigative reporter skills. If you can learn something from this podcast, it’s how to tell a story in an engaging, entertaining manner. But these stories are real so while they are entertaining, they can also be quite sad. I love this series. I’ve listened to the first two seasons and am eagerly awaiting season three.

Self-Publishing Formula Podcast

Mark Dawson and James Blatch co-host this podcast. Mark Dawson is a thriller author who hosts trainings on online advertising for indie authors. James Blatch is a former BBC News journalist who is currently writing his first novel. Together they form a formidable team.

Smarty Pants Book Marketing

Chris and Becca Syme, a mother-daughter team. Chris is a marketer and Becca is a hybrid author. Together they interview guests and share marketing strategies.

The Author Biz by Stephen Campbell

Stephen Campbell loves to analyze figures, so his guests often arrive at the show with spreadsheets noting how much they’ve spent, how much they’ve earned, and how many books they’ve sold. It’s always fun to hear about another indie author’s success.

The Creative Penn

This is my favorite podcast. I adore Joanna Penn’s personal ramblings at the beginning of the show, and she can make even the seemingly most boring topic fascinating. She’s bubbly, positive, and informative – a winning combination.

Frances CaballoThe author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for WritersThe Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Avoid Social Media Time SuckGet a free copy of Avoid Social Media Time Suck from Smashwords!

Indie Author Weekly Update – March 31, 2017

Indie Author Weekly Update

Here’s a new edition of the Indie Author Weekly Update. This week, you’ll find posts from Jeff Goins, Mary McLaren, Jane Friedman, Chris Syme, and Buffer. Be sure to check out my post for Joel Friedlander as well.

Are you enjoying spring? We’ve been experiencing our first round of sunny days since the pounding of rain stopped. I’m going to enjoy it while it’s still sunny. I hope you find some sun in your days too.


Indie Author Updates

3 Proven Book Marketing Tactics that You Should Probably Avoid from Jeff Goins: “Congratulations! Your “pub date” is inked on to the calendar and it’s exciting to think of this artifact, crafted in the smithy of your soul, out in the world at last. Until you realized what you’ve always known. Creating the book is easy compared to figuring out how to market and sell the thing.”

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10 Quick Tips About Social Media

10 Quick Tips About Social MediaIf you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.

Don’t get disheartened.

There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.

Take it from someone who works in social media every day.

As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.

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Indie Author Weekly Update – March 24, 2017

Indie Author Weekly Update

Today’s edition of the Indie Author Weekly Update is jam-packed with seven posts across nearly the entire spectrum of information that indie authors need to know.

Don’t miss Joanna Penn’s podcast interview of Mark Dawson or Self-Publishing Relief’s tips on how to make your book stand out on Amazon. There are great tips in these posts.


Indie Author Updates

Everything you need to know about hashtags from Lilach Bullock: “Ever since the first hashtag was used back in 2007 on Twitter, the popularity of hashtags has continuously grown and they have become a huge part of some of the biggest social networks. So in this blog post, I will be covering everything there is to know about hashtags: the do’s and don’t’s, how, where and when to use them, and the top hashtag tools on the market.”

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Blockbuster Author Kevin Tumlinson Reveals His Writing and Book Marketing Secrets

Kevin TumlinsonSeveral months ago I used Draft2Digital to convert one of my books to an ePub and distribute it to online book retailers. I was impressed by the customer service I experienced and how easy the staff made the entire process for me.

Then, I recalled hearing Kevin Tumlinson of Draft2Digital speak on Joanna Penn’s podcast about eight months ago and decided to invite him to join my Conversations with Frances webinar series.

Earlier this month I interviewed Kevin Tumlinson, marketing director for Draft2Digital and a bestselling author. We had a wide-ranging conversation about Draft2Digital and Kevin’s writing and book marketing tips. Here are some of the points we covered:

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Indie Author Weekly Update – March 17, 2017

Indie Author Weekly Update

Welcome to this week’s edition of the Indie Author update. On deck today are posts from Joel Friedlander, Jane Friedman, Digital Pubbing and others. Don’t miss Joel’s interview of Dan Blank; it’s terrific.

Using Improv Techniques for #Creativity plus Facebook Ads  with Andrea Vahl and by Joanna Penn: “Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. She’s the co-author of Facebook Marketing All-in-One for Dummies, and she’s also been an improv, stand-up comedian for 10 years. You can listen on iTunes or Stitcher or watch the video here, read the notes and links on Joanna’s website. She Joanna’s website for the complete transcript and links.”

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