Authors: Engage with Your Readers on Twitter

Engage with Your Readers on Twitter by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 33 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome Tips about Twitter and, of course, I have your tip of the week. Enjoy!


 

Let’s Talk About Blab.im

Everyone seems to be talking about Blab, a new live-streaming video app. I’ve been receiving Blab announcements in my email all week from a variety of users.

For example, people like Jon Loomer seems to be holding Blab gatherings every day.

But what is it, you ask?

Think of it as a Google Hangout for Twitter. There can be four hosts and attendees can add their thoughts on a sidebar or tweet their comments.

Presently, it’s available on Chrome and in the Apple App Store or IOS devices. It’s not yet available for Android users, however.

What about Periscope, you may be asking? Periscope seems to be more about sharing your expertise or an experience you’re having. Blab.im seems to be used more for sharing conversations.

Stay posted because Blab.im is the hot new video streaming app that everyone is literally talking about. We’ll have to see how it affects Periscope’s popularity in the future.

Have you checked out Blab.im, a live-streaming video app? @CaballoFrancesClick To Tweet

Twitter Tips from Around the Web

First up is a Twitter Analytics Guide by Ian Cleary of RazorSocial.

I neglected to include this guide in my last episode on Twitter, so I’m starting off with it this time.

In this post, which is comprehensive, Ian explains that you need to monitor some areas including audience engagement, tweet impressions, hashtag analytics and web traffic.

Then he proceeds to explain each category.

  1. Let’s look at audience engagement and determine which content drives it. It can be in the form of replies, mentions, and favorites.
  2. Tweet impressions are comprised of the number of people who see your tweets. They might not have retweeted it or added it to their favorite status, but they’ve seen it.
  3. Audience profile is a category that authors need to drill down on. Ask yourself, “Are the people who are engaging with you relevant to your reader demographic?” Ideally, some will be influencers, and others will be dedicated readers and subscribers to your newsletter.
  4. Think about how large to your want your audience to grow to expand your reach?
  5. Finally, you want your tweets to lead your Tweeps to your blog posts and the page on Amazon describing your books. Google Analytics will help you to determine how effective Twitter is for you in terms of website traffic.

Be sure to read Ian’s guide because in its entirety. I’ve only been able to cover a few items here.

Do you know which tweets drive engagement? via @CaballoFrancesClick To Tweet

Next up is a post titled Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet by Buffer.

Based on all the tweets sent from their application by the many people who use the Buffer app, the folks at Buffer have devised some theories about the best times to send your tweets.

Here is what they discovered:

  1. The early morning hours appear to be the time in which tweets receive the most clicks.
  2. Evenings and late at night are the times when your tweets receive the most favorites and retweets.
  3. However, Buffer also discovered that times with the highest amount of average engagement are almost inversely related to the most popular times to tweet. Confusing, isn’t it?
  4. The most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment and find the times when your audience is most engaged. Of course, this means you need to keep a keen eye on your Twitter analytics or use an application such as SocialBro. http://www.socialbro.com
  5. The most popular time to tweet is between noon and 1 pm.
  6. For the four major time zones in the United States, the most popular hours to tweet are between 8 am and 9 am Pacific Time, 12 pm and 1 pm Mountain Time, 12 pm and 1 pm Central Time, and 12 pm and 1 pm Eastern Time.
  7. In Europe, the most popular hour to tweet is between 8 pm and 9 pm in Eastern Europe and between 4 pm and 5 pm in Central Europe.
  8. The most popular time to tweet in Australia is 8 am.
Review your Twitter analytics to know when to tweet via @CaballoFrancesClick To Tweet

What does all of this data this tell you? Look at your analytics to determine what is happening with your account. You’ll find your analytics at https://analytics.twitter.com.

Here is a graph of the most popular times to tweet worldwide.

Social Media Just for Writers - Frances Caballo

I discovered another post by Buffer titled The Big List of Twitter Tools: 91 Free Twitter Tools and Apps to Fit Any Need.

If you’re looking for some Twitter apps for chats, analytics, content discovery, following and unfollowing, image apps and more. Be sure to check out this comprehensive list.

The next post I want to talk about is How to Optimize Your Tweets for Search by Social Media Examiner.

The reason I’ve talked a lot about your Twitter bio is because it shows up in Google searches. That’s why you don’t want your bio littered with hashtags or words that don’t promote you as an author.

In other words, you will be missing out of an opportunity to build your brand if your bio is filled with these types of words or hashtags: #frappuccino, #cappuccino, #kittens, etc. You want to use you Twitter bio to advance your brand as an author, which is you.

This post advised not to use numbers in your username because Google may flag it as spam.

Your bio is a good place to promote your newest book. Google indexes your bio on a regular basis, and this is good news for authors with new books.

Use keywords relevant to your niche, genre and brand in your tweets because Google also indexes those.

This blog says,

Put yourself in the shoes of people searching and think about why they search.

The next post I want to discuss is How to Schedule Tweets with Images in 5 Minutes a Week by Louise Myers.

Louise says that the she uses HootSuite’s Pro account, which costs $9.99 a month, to bulk schedule her images.

She loads her tweets into an Excel spreadsheet and then upload the spreadsheet to Twitter.

You can find an in-depth tutorial on Hootsuite.

I use Hootsuite, and it is a wonderfully easy social media dashboard to use.

Finally, you’ll want to check out my post, Advanced Twitter Tips for Authors.

I discuss everything from Pew Research Center statistics, how they apply to authors, and how to conduct an advanced search on Twitter.

Avoid Social Media Time Suck

If you’d like to learn about Twitter apps that will make you more efficient and save you time, check out my newest book, Avoid Social Media Time Suck. This book explains the four-step process to effective and efficient social media marketing for writers.

Sell More Books with These Tips by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo. Loved this episode? Subscribe to the podcast on iTunes!

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