I didn’t, however, immediately see it’s use in my social media strategy.
So I created a Phenomenal Photos pinboard and later a popular “Moonscapes” pinboard that Pinterest began introducing to new users.
As I read more about this site, I gradually appreciated the power behind images.
That’s when I quickly established the following pinboards:
- Author quotes
- “Lovely Libraries”
- A “Reading is Awesome” board
- Colleague’s book covers
- Fun writing memes
- A writer’s life board
Also, I created boards for content marketing, social media, and branding.
There’s a novel in me that I’ve started to write so I created pinboards on Spain and Spanish cuisine.
Then I created a pinboard for my blog and later for my podcast.
Finally, I created some boards just for fun. Early on I decided that I wanted Pinterest to be a playground of sorts too.
Then I finally got it.
Pinterest – which the founders call a browser, not a social media network (but no one seems to take them too seriously) – is a powerful traffic referral website.
So, if you see me on the street and ask me why I love Pinterest, this is what I would tell you.Pinterest is a powerful traffic referral website via @CaballoFrancesClick To Tweet
The Many Ways I Adore Pinterest
Yes, I’m being a tad melodramatic in my use of words such as love and adore but I really do like this website — almost as much as I love Twitter.
- I adore its power to refer traffic to my website, enhance my business and spur new book sales. It’s second to Facebook and the third referral of traffic to my website. Now I create images for my blog just for Pinterest. You can’t see these images because I load them to Social Warfare, my social share plugin. But you’ll find them on Pinterest on my blog pinboard.
- Whenever I tire of reading text online, Pinterest is my go-to website. My eyes rejoice in the images, I have a few laughs when I find funny memes, and I enjoy adding images to my fun pinboards. I like to call the experience a vacation for my eyes. Also, no one complains about politics or bad husbands on this site. I like how positive this online environment is.
- Similarly, I like it that I don’t have to write lines of text. I can merely search for images, save them to pinboards, and write a simple phrase, such as “beautiful,” “adorable,” or “sweet.”
- Pinterest is a great source for quotes. I can find quotes that I can use on social media – provided there aren’t any copyright issues – or use the author quotes I collect. I also look for quotes to use in customized images using photos I create using pictures I find on Pixabay or Unsplash.
- I use Pinterest for content creation. I look for images on topics related to my clients’ interests, click the website link, and navigate over to a blog post. If I like it, I’ll retweet the post. So Pinterest makes my job a little easier.
- Pinterest is a bookmarking tool for me. When I find a post that I want to read but don’t have time at the moment, I pin the blog post image to a pinboard for later reading. I do this with all sorts of information including infographics about current social media image sizes, for example.
- Pinterest provides inbound links to your website. Whenever you pin an image to a pinboard from your website or self-hosted blog, that image carries your web page’s URL. Just like that, you have an inbound link to your website from an authority website.
- Pinterest integrates easily with Facebook. Instead of pinning images from Pinterest to Facebook, create a tab on your Facebook page and your pinboards will be available to your fans.
Not sure when to post your tweets and updates? Download the Social Media Cheat Sheet!
Do you use Goodreads much? Expand your knowledge with The Author’s Guide to Goodreads.
When it comes to social media, I love guides that go beyond telling me what I SHOULD do and instead tell me HOW to do it. Frances Caballo’s The Authors Guide to Goodreads is the most useful guide I’ve read on how to make Goodreads work for you as a reader and a writer. Caballo holds your hand through setting up your Author Dashboard and linking to your Amazon and social media accounts. She covers the steps for starting a Discussion Group, uploading images, and running a Goodreads Giveaway. Goodreads has more than 40 million members. Caballo shows you how to reach them. – Helen Sedwick, Author of Self-Publisher’s Legal Handbook: The Step-by-Step Guide to the Legal Issues of Self-Publishing
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+. Be sure to check out my Social Media for Authors Podcast.