Did you recently publish a book? And have you started a blog? Are you using Pinterest too? If you answered yes to the last question but you haven’t yet discovered useful tools for writers who use Pinterest, you will want to keep reading.
Facebook is the second-most trafficked website in the world and it can be grand for nurturing relationships, but as writers, we can’t afford to ignore the power of Pinterest.
Statistics Prove the Effectiveness of Marketing with Pinterest
BloomReach creates marketing applications that interpret consumer demand. Last fall, it conducted an analysis of more than 46 million site visits for some of its retail clients. It looked at total traffic, conversion rates, average pages viewed, and other metrics. (Note: I found this data on the ReadWrite blog.) Bloomreach discovered that:
- Facebook delivers 7.5 times more traffic. However, Pinterest soared in total revenue per visit, conversion rate, and pages viewed.
- Pinterest users spent 60 percent more money than their counterparts who navigated from Facebook.
- Pinterest’s conversion rate was higher, 22% higher in fact.
- Whereas Facebook uses took time to view, on average, 1.6 page views, Pinterest users visited an average of 2.9 pages. It doesn’t seem like much but it calculates to an 81 percent difference.
These facts point to the growing influence of Pinterest in almost every sector. If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful.
7 Tools for Writers who use Pinterest
Formerly called Pinerly, in its new incarnation you can use this application to schedule your updates to Facebook, Twitter, Tumblr and Pinterest. The sign up process is easy and it will provide you with analytics.
I was surprised to learn that Hootsuite integrates with Pinterest. I couldn’t help but wonder where I’ve been and it’s making me think that I need to return to Hootsuite and add it to the collection of applications I use.
People new to social media tend to start with the free version of Hootsuite. It is easy to set up and will allow you to post to Facebook, LinkedIn, and Twitter as well as some LinkedIn groups. You can set up your feeds and use Hootsuite to keep in touch with your friends, fans, and Tweeps by agregating your social media newsfeeds on this application. The paid version will allow you to post to Google+ pages, Foursquare, WordPress, Pinterest and a variety of other applications such Tumblr, YouTube, Flickr, Mixi (a Japanese social media network) and others. In addition, it provides analytics. With this new and improved version of Hootsuite, it may be the only application you need to have.
If you navigate to Chrome’s extension “store,” you’ll find these tools.
Pinterest Keyboard Shortcut | Ctrl+Alt+
This tool allows you to repin photos as you move through your day. Once you install the extension, simply use the keyboard shortcut Ctrl+Alt+P, select an image, choose a board, and if you are in the mood, say a few words about the pin.
This bookmarked tool allows you to repin from any page on the Internet without a popup appearing. To use the extension, you need to be logged onto Pinterest. As with the above keyboard shortcut, you can add a description to your pinned image.
Pinner for Pinterest
Again, to use this feature right-click an image you like and post it onto one of your pinboards. If you highlighted text on the Web page, it will automatically appear in the description box. Nice feature!
When you see an image you’d like to repin, click the browser extension, select a pinboard, and add a description. It’s that simple.
Pinterest Right Click
You can add this extension to your Chrome or Firefox browser. Once you add it, you’ll be able to right click any picture you see on the Web and repin it to one of your Pinterest pinboards. This way you can repin as your travel across the Internet without needing to open Pinterest.
For additional information on how to use Pinterest, download my free Pinterest Just for Writers eBook.
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.